Online Seo For Beginners: search engine classification

SEO Strategies that should be made before and after developments

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<span style="font-family: Georgia, Times New Roman, serif;">Hi,</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">A little apology to my readers for not writing all these days. I was stucked in some work and couldn't got enough time to write the next post.sorry for my delay. I will try to not repeat these mistakes in near future.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Thanks for your patience.Now we can continue on our new post.</span></div>
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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif;"><span style="font-size: x-large;">SEO </span><span style="text-align: left;"><span style="font-size: x-large;">STRATEGIES</span></span></span></h2>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html"><span style="font-family: Georgia, Times New Roman, serif;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxiGIBT_mQ7z1TTJMnqW5SEN0BhMcNea2S736ZM-gKdQHUZcvLPw8QhrwbCrOWCu9E6LtrhGH0VqmBFdVMTzkL9aAT6lHHC3dJSJ2OCaTp_DUBcsFJ8zFGrhc1OlUI69aoT92UPVOr_8E/s1600/SEO-Strategies.png" width="640" /></span></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/beginning-pure-search-engine.html" target="_blank"><b>SEO</b></a> is hard work. It takes much effort to optimize just the right elements of your web site so search engines will not only find you, but will also index your site so that it appears high in search query results. And all that effort must be attended to by you. There are currently no tools that will put all the elements of SEO in place for you. Instead, you have to build your web site with <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/beginning-pure-search-engine.html" target="_blank">SEO</a> in mind, choose all the right keywords, and use them in the right places and with the right balance on your site, determine if pay-per-click and paid-inclusion programs are for you, use the right meta tags in the right places, create great content, build and participate in </span><span style="font-family: Georgia, 'Times New Roman', serif;">communities, and add all the right links. Sounds like a lot of work, doesn’t it? It is. But don’t let the amount of work overwhelm you. Consistent effort and the strategies included in this part of the post will have </span><span style="font-family: Georgia, 'Times New Roman', serif;">you working toward your SEO goals in no time. Each of the post contains an explanation of how these elements affect SEO, and how you can create and implement strategies to help you leverage that <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/another-elements-of-organic-seo.html" target="_blank">element</a> to reach your SEO goals.</span></div>
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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">Building Your Site for SEO</span></h3>
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<span style="font-family: Georgia, Times New Roman, serif;">So here is our first strategy that should be made regarding SEO. <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/understanding-concept-of-search-engine.html" target="_blank"><b>Search engine optimization</b></a> is a collection of strategies that improves the level at which your web site is ranked in the results returned when a user searches for a keyword or phrase. By now, that’s a definition you should be pretty familiar with. What you </span><span style="font-family: Georgia, 'Times New Roman', serif;">probably don’t know (yet) is how to achieve SEO. You can’t do it all at once. Instead, SEO has to happen in stages. If you try to implement too many strategies at one time, two things are going to happen:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ You won’t be able to tell which of your strategies are successful. Implementing one strategy at a time makes it possible for you to pinpoint which strategies are working and which are not.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ When you try to implement too many strategies at one time, your efforts— even the successful ones —could be lost in the shuffle. It’s like changing a recipe in multiple ways at once. Even if you like the result, you won’t know which addition or deletion made the difference.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>SEO</b> is most successful when you concentrate on one effort at a time. A great place to start is on the way your site is built. One of the first things that attracts a <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search engine crawler</a> is the actual design of your site. Tags, links, navigational structure, and content are just a few of the elements that catch a crawler’s attention.</span></div>
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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">Before You Build Your Site</span></h3>
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<span style="font-family: Georgia, Times New Roman, serif;">One of the most common misconceptions about <b>SEO</b> is that it is implemented after a web site has been built. It can be, but it’s much harder to be successful when your site isn’t built on a solid SEO foundation. A better option is to consider SEO before you begin to build your web site, if that’s possible. It may not be; but if that’s the case, you can still implement SEO strategies in the design of your site — it will just require a lot more work than building it in at the beginning.</span></div>
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<b><span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">Know your target</span></b><br />
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Georgia, Times New Roman, serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwvJYXwmeSpTROA0-ec97RUS_YWzNpDEgQjMiCqZq2Qu7acEr9GmxvGCKB-_uhx-NcKQZNuXNBSqiKrk3AoYAyi1a5KyslzJw7qTyGW2qgESBzxslW8roWZQivV4JDO_iZafhA1UgJnK8/s1600/target.jpg" width="320" /></span></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Before you even start contemplating how to build your web site, you should know in what types of search engines it’s most important for your site to be ranked. <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/09/classifications-of-search-engines.html" target="_blank">Search engines</a> are divided into several types beyond the <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/09/classifications-of-search-engines.html" target="_blank">primary, secondary, and targeted search engines</a> </b>that you learned about in previous posts. Search engine types are also determined by how information is entered into the index or catalog that’s used to return search results. The three types of search engines are as follows:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ <b>Crawler-based engines</b>: Up until this point, the search engines discussed fall largely into this category. A crawler-based search engine (such as Google) uses an automated software agent (called a crawler) to visit, read, and index web sites. All the information collected by the crawler is returned to a central repository—a process called indexing. It is from this index that search engine results are pulled. Crawler-based search engines revisit web pages periodically in a time frame determined by the search engine administrator.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ <b>Human-powered engines</b>: Human-powered search engines rely on people to submit the information that is indexed and later returned as search results. Sometimes human-powered search engines are called directories. Yahoo! is a good example of what, at one time, was a human-powered search engine. Yahoo! started as a favorites list belonging to two people who needed an easier way to share their favorite web sites. Over time, Yahoo! took on a life of its own. It’s no longer completely human controlled. Newer search </span><span style="font-family: Georgia, 'Times New Roman', serif;">engines such as Mahalo (www.mahalo.com) and Cuil (www.cuil.com) are entirely human powered, however, and this is creating a buzz on the Web. Human-powered search engines add an element of personalization to search that fits in with the current social nature of the Web.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ <b>Hybrid engines: </b>A hybrid search engine, as you might guess, is not entirely populated by a web crawler or by human submission. It is a combination of the two. In a <b>hybrid engine</b>, people can manually submit their web sites for inclusion in search results, but there is also a web crawler that monitors the Web for sites to include. Many search engines today fall into the hybrid category to at least some degree. Although the majority are populated mostly by crawlers, others offer some method by which people can enter their web site information. It’s important to understand these distinctions because how your site ends up indexed by a</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">search engine may have some bearing on when it is indexed.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">For example, fully automated search engines that use web crawlers might index your site weeks (or even months) before a human-powered search engine. The reason is obvious: The web crawler is an automated application. The human-powered search engine may actually require that all entries be reviewed for accuracy before a site is included in search results, and that takes time. In any case, the accuracy of search engine results varies according to the search query that is </span><span style="font-family: Georgia, 'Times New Roman', serif;">used. <i>For example</i>, entries in a human-powered search engine might be more technically accurate, but the search query that is used will determine whether the desired results are returned.</span></div>
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<b><span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">Page elements</span></b><br />
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Georgia, Times New Roman, serif;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxvRSzJ4FvfvmMG5nqd3UUb62Q3t8G6myeH7ukHrc9m_gKVWDiJc6_QdsCsgGFEQ4UwyMMqXP1R9-Ngw03OmQ7nV6rrqUCJ8nnk26LtsClKmtQ-gI7QNoNbO9AVc51Izz_ENG6cb587GU/s1600/v130501-on-page-seo.png" width="320" /></span></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Another facet of SEO to consider before you build your web site is the <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/another-elements-of-organic-seo.html" target="_blank">elements</a> needed to ensure that your site is properly indexed by a search engine. Each search engine places different importance on different page elements. For example, Google is a very keyword-driven search engine, but it also looks at site popularity and the tags and links on any given page.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">How well your site performs in a search engine is determined by how the elements of your page meet the engine’s search criteria. Every search engine looks for the following main criteria:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Text (meaning keywords)</span><br />
<span style="font-family: Georgia, Times New Roman, serif;">■ Tags—both HTML and meta tags</span><br />
<span style="font-family: Georgia, Times New Roman, serif;">■ Links</span><br />
<span style="font-family: Georgia, Times New Roman, serif;">■ Popularity</span><br />
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<b><span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">Text</span></b><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Text is one of the most important elements of any web site. Of particular importance are the keywords within the text on a page, where those <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html" target="_blank">keywords</a> appear, and how often they appear. This is why keyword marketing has become such a large industry in a relatively short time. Your keywords make all the difference when a search engine indexes your site and then serves it up in search results.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html" target="_blank">Keywords</a></b> must match the words and phrases that potential visitors will use when searching for your site (or for the topic or product that’s listed on your site). To ensure that your keywords are effective, you’ll need to spend some time learning which keywords work best for your site. That means doing keyword research and testing the keywords that you do select to see how effective they really are.</span></div>
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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Tags</b></span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">In search engine optimization, two kinds of tags are important on your web site: meta tags and HTML tags. Technically, meta tags are HTML tags; they just appear in very specific places. The two most important <b>meta tags</b> are the <u>keyword tag and the description tag.</u></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The keyword tag occurs at the point where you list the keywords that apply to your web site. A keyword tag on a search engine optimization page might look something like this:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b><meta name="keywords" content="SEO, search engine optimization, page rank"></b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The description tag provides a short description of your page. Such a tag for the search engine optimization page might look like this:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b><meta name="description" content="The ultimate guide to search engine optimization!"></b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Not all search engines take meta tags into consideration because in the past, these tags have been overloaded with keywords that were irrelevant or inaccurate. For that reason, your site should use both meta tags and other HTML tags. Some of the other HTML tags that you should include on your web site are the title tag, the top (or H1) heading tags, and the anchor tags.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The title tag is the tag that’s used in the title of your web site. This tag will appear like the</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">following:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b><Title>Your Title Here</Title></b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Once you’ve tagged your site with a title tag, when a user pulls the site up, the title that you entered will appear in the reverse bar at the very top of the page if the user is using an Internet Explorer (IE) browser earlier than IE7. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>High-level headings (H1s) </b>are also important when a crawler examines your web site. Your keywords should appear in your H1 headings and in the HTML tags you use to create those headings. An H1 tag might look like this:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b><h1>High-Level Heading</h1></b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Anchor tags, also called anchor text, are used to create links to other pages. An anchor tag can point users to another web page, a file on the Web, or even an image or sound file. You’re probably most familiar with the anchor tags used to create links to other web sites. Here’s what an anchor tag might look like:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b><a href="http://www.targetwebsite.com/">Text for link</a></b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">A link tag is combined with the anchor tag. That link can be text-based, and that text is where search engine optimization comes into play. How many times have you seen a web site that includes text with underlined words, all of which are related to the topic covered on the site? Those links are tagged for optimization. When a search engine crawler examines your web pages.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">What’s important about anchor text is that it enables you to get double mileage from your keywords. When a search engine crawler reads the anchor text on your site, it sees the links that are embedded in the text. Those links tell the crawler what your site is all about, so if you’re using your keywords in your anchor text (and you should be), then you’re going to be hitting both the keyword ranking and the anchor text ranking for the keywords that you’ve selected. Of course, there are always exceptions. In fact, everything in SEO has exceptions, and with anchor text the exception is that you can overoptimize your site, which might cause search engines to reduce your ranking or even block you from the search results altogether. Overoptimization </span><span style="font-family: Georgia, 'Times New Roman', serif;">occurs when all the anchor text on your web site is exactly the same as your keywords, but there is no variation or use of related terminology in the anchor text.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The other half of anchor text is the links that are actually embedded in the keywords and phrases used on the web page. Those links are equally as important as the text to which they are anchored. The <b>crawler</b> will follow the links as part of crawling your site. If they lead to related web sites, your ranking will be higher than if the links lead to completely unrelated web sites.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">These links can also lead to other pages within your own web site, as you may have seen anchor text in blog entries do. The blog writer uses anchor text, containing keywords, to link back to previous posts or articles elsewhere on the site.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">One other place that you may find anchor text is in your <b>site map</b>. Naming your pages using keywords when possible helps improve your site rankings. Then to have those page names (which are keywords) on your site map is another way to boost your rankings, and thus your traffic.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>A site map is a representation of your site with each page listed as a name linked to that page. Anchor text seems completely unrelated to keywords, but in fact it’s very closely related. When used properly in combination with your keywords, your anchor text can help you achieve a much higher search engine ranking.</b></span></blockquote>
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<b><span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">Links</span></b><br />
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<span style="font-family: Georgia, Times New Roman, serif;">To be of value, the links on your web pages must be related to the content of the page, and they must be active links to real web sites. Broken links can lower your search engine ranking. Links have always been an important factor in how web sites rank on the Web, but the abuse of linking that we see so often today started just a few years ago, about the time that Google became the big name in search. When links became a ranking criterion, many black-hat SEOs began building link farms, which are sites that are nothing more than pages full of links designed to gain high search engine rankings.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">It didn’t take long for search engine administrators to figure out this sneaky optimization trick, so they changed the criteria by which links are ranked. Now link farms are fairly ineffective, but links on your web site are still important. Links show an interactivity with the community (other sites on the Web), which points to the legitimacy of your web site. Links aren’t the only, or even the highest, ranking criteria, but they are important all the same.</span></div>
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<b><span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">Popularity</span></b><br />
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Georgia, Times New Roman, serif;"><img border="0" height="234" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtPj2ewHLg00FcKp7KEFBf9d-5W_ktYt77TD5JClBWOZ4bhwO3QxXehnGJ3GP24gYjyqJNonNaOw_cYOembj5FOgP-L630d2a9myOr-ISAQyO5jsOEBN-hYjKZgnlmWPt_BCc1NDMwFP8/s1600/Social-Media-Popularity-Curve.jpg" width="320" /></span></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">One other consideration, even before you build your site, is the site’s popularity. Many <i>search engines</i> include a criterion for the number of times users click on web sites that are returned in search results. The more often the site is selected from the search results, the higher in the ranking it climbs. For you, that means you should begin building the popularity of your site even before it goes live. Begin building buzz about the site through advertisements, info-torials, and even newsletters or other e-mail announcements. Then redouble those efforts as soon as the site goes live to the public. <b>Social media — services such as Facebook, Twitter, and MySpace </b>— are another way to build buzz about a site, but there’s a fine art to working within the community structure of social media.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Sometimes, SEO can seem like a conundrum. You optimize your web site for search engines in order to build popularity, but your ranking in the search engine can be determined by how popular your site is. There is no magic formula to help you solve the riddle of which comes first, popularity or SEO, so both have to happen together. The one certainty is that it requires time and consistent effort to draw visitors to your site.</span></div>
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<b><span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">Other criteria to consider</span></b><br />
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In addition to those four main elements you should plan to include on your site, there are a few others. For example, the body text on your web site will be examined by the crawler that indexes your site. Body text should contain enough keywords to gain the attention of the crawler, but not so many that it seems like the site is being stuffed with such words.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Alternative tags for pictures and links are also important.</b> These are the tags that might appear as a brief description of a picture or graphic on a web site that fails to display properly. The alternative tags — called <b>alt tags</b> — display a text description of the graphic or picture, so that even if the actual image doesn’t appear, there’s some explanation of what should be there. Alt tags are a good place to include additional keywords.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Most users will never see your alt tags. They appear to screen readers that persons with sight disabilities may use, and they appear when a graphic image won’t load on a page. Sometimes this is a problem with the visitor’s Internet service; other times visitors intentionally turn off images to enable web pages to load faster.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Yet even if the majority of your visitors don’t see these tags, crawlers do — and the alt tag provides you with an additional place to use keywords that are important for establishing the subject of your web site, as well as for boosting your site’s recognition for those keywords.</span></div>
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<b><span style="font-family: Georgia, Times New Roman, serif; font-size: large;">Thanks For Reading....</span></b></div>

SEO Strategies that should be made before and after developments

Hi, A little apology to my readers for not writing all these days. I was stucked in some work and couldn't got enough time to write ...

LONG TAIL SEARCH CONCEPT

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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: x-large;">LONG TAIL SEARCH??</span></h2>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html"><img alt="search engine optimization" border="0" height="456" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgswbVPbnSXGXeLZV3LotA88qb4meg9YsI8Cf2rC2tgXv9vzO26mHnVhmVs_QqSobJ8PBgnvtfZG-BlVOu6ifuTTJl2W906mUH714mUIbC8DGKwgKuAQYHxmMUlpPdK-Dqxjhf3SchucQI/s1600/long-tail-keywords.jpg" title="long tail keyword" width="640" /></a></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Long Tail wasn’t coined to deal specifically with search. Anderson was originally trying </span><span style="font-family: Georgia, 'Times New Roman', serif;">to explain the difference between the success of e-commerce stores compared to that of </span><span style="font-family: Georgia, 'Times New Roman', serif;">brick-and-mortar stores. His theory was that because of space constraints, brick-and-mortar </span><span style="font-family: Georgia, 'Times New Roman', serif;">stores have to justify every item that’s put on their shelves. This means the items have to ‘‘earn </span><span style="font-family: Georgia, 'Times New Roman', serif;">their keep,’’ so to speak, which in turn means that an item found in a store needs to generate </span><span style="font-family: Georgia, 'Times New Roman', serif;">consistently high revenue.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">E-commerce stores aren’t beholden to the same rules. Theoretically, an e-commerce store doesn’t </span><span style="font-family: Georgia, 'Times New Roman', serif;">have to pay for the actual shelf space to stock a store, which should reduce the cost of carrying </span><span style="font-family: Georgia, 'Times New Roman', serif;">items. In many cases, nor do e-commerce stores have to physically stock an item in a warehouse </span><span style="font-family: Georgia, 'Times New Roman', serif;">somewhere. They can (and very often do) use a method called drop shipping, whereby products </span><span style="font-family: Georgia, 'Times New Roman', serif;">are shipped directly from manufacturer to consumer. The e-commerce site is nothing more </span><span style="font-family: Georgia, 'Times New Roman', serif;">than an order-taking system. That reduces the cost of providing a wide selection of items to </span><span style="font-family: Georgia, 'Times New Roman', serif;">consumers, which in turn means that e-commerce stores can afford to stock less popular, but </span><span style="font-family: Georgia, 'Times New Roman', serif;">still wanted, items.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">A commonly quoted example of this concept is a brick-and-mortar bookstore such as Barnes</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">and Noble versus a pure e-commerce store such as Amazon.com. By most estimates, Barnes and </span><span style="font-family: Georgia, 'Times New Roman', serif;">Noble stocks an average of 300,000 books, and not all of those books appear in all stores. What </span><span style="font-family: Georgia, 'Times New Roman', serif;">all those books do have in common is that they sell a certain number of copies each month.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">They are items that have proven to be in demand, and therefore they earn the half inch or so</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">that they occupy on the shelf. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Amazon.com stocks millions of books — many of them books that don’t sell more than a </span><span style="font-family: Georgia, 'Times New Roman', serif;">copy or two each month. Nonetheless, Amazon is still a successful retail business because it </span><span style="font-family: Georgia, 'Times New Roman', serif;">costs much less to make those books available to customers. There’s no shelf to pay for and </span><span style="font-family: Georgia, 'Times New Roman', serif;">not everything you find on the Amazon.com web site is stored in Amazon warehouses, which </span><span style="font-family: Georgia, 'Times New Roman', serif;">means Amazon can offer customers books that are less popular or are popular with only a niche </span><span style="font-family: Georgia, 'Times New Roman', serif;">segment of the population.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">What really makes this concept interesting from both a retailing and a searching aspect is that </span><span style="font-family: Georgia, 'Times New Roman', serif;">studies show that around 20 percent of the revenue generated by a retailer is generated by </span><span style="font-family: Georgia, 'Times New Roman', serif;">the most popular items — those items that are most searched for and most in demand. The </span><span style="font-family: Georgia, 'Times New Roman', serif;">remaining 80 percent of revenue is generated by the less popular niche items that users are </span><span style="font-family: Georgia, 'Times New Roman', serif;">searching for.</span></span></div>
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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">WORK OF LONG TAIL</span></h3>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">The <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html">Long Tail</a>, then, is roughly the reverse of Pareto’s Principle, which would hold that 20 percent </span><span style="font-family: Georgia, 'Times New Roman', serif;">of a company’s products generate 80 percent of its sales. (Keep in mind that this is an estimate.</span></span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;">The exact ratio of products to sales varies by company. You’ll see estimates of everything </span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;">from (20/80 to 50/50.) The important point of this <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html">Long Tail theory</a> is that a large number of </span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;">niche products can, and do, generate a huge volume of sales. Companies such as eBay prove it.</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">eBay is a niche product company. Search for products on eBay and you’ll find all kinds of very </span><span style="font-family: Georgia, 'Times New Roman', serif;">obscure and yet in-demand products. The adage, ‘‘One man’s junk is another man’s treasure,’’ </span><span style="font-family: Georgia, 'Times New Roman', serif;">applies, just as it applies to Long Tail search theories, too.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">The Long Tail can be represented by a graph, where the vertical axis details the number of</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">a particular product sold, and the horizontal axis illustrates the number of products that sell</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">something each month.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">The theory holds that the top-selling item for any given retailer sells nearly twice what the</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">next-ranked item sells, and that each item after that progressively decreases. For example, a </span><span style="font-family: Georgia, 'Times New Roman', serif;">sample Long Tail graph for any given retail store might look something like the one shown in </span><span style="font-family: Georgia, 'Times New Roman', serif;">Figure 2-1. (How this model relates to search terms is indicated in parentheses on the figure.)</span></span></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html"><img alt="search engine optimization" border="0" height="237" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSBO8UBBdbM-InHHboTIfnn_7B6vOK4jSP1t6ZCsd_w02QaxyNI9aLMcqE_cKHZZIezrCuFhXgYhFpGwYrGSSkmrah5Jr2MHCDRjguBrCknd6IX4765czhkigPi8m3EbJGMDDZP15D1LM/s1600/FIGURE+2.1.png" title="long tail and broad head keywords" width="400" /></a></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">The Long Tail of search represents dozens of search terms that each generate a few clicks</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">each month.Notice the narrow spike at the beginning of the graph (</span><span style="font-family: Georgia, 'Times New Roman', serif;">illustrating the number of highly popular </span><span style="font-family: Georgia, 'Times New Roman', serif;">items) and the long tail of less popular items from the middle to the end of the graph. For </span><span style="font-family: Georgia, 'Times New Roman', serif;">example, consider an electronics store. The items that make up that spike are products such as </span><span style="font-family: Georgia, 'Times New Roman', serif;">the Nintendo Wii, the iPod Touch, and other wildly popular products that everyone thinks they </span><span style="font-family: Georgia, 'Times New Roman', serif;">must have. (The spike is called the Broad Head, a term that is discussed later)</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">The Long Tail theory that Anderson posited for e-commerce works for search behavior </span><span style="font-family: Georgia, 'Times New Roman', serif;">too, because what is the Internet but a giant conglomeration of both popular and obscure </span><span style="font-family: Georgia, 'Times New Roman', serif;">information and products? An illustration of the Long Tail will help you get the full picture.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">For example, a computerized version of Herman Melville’s classic Moby Dick was broken down </span><span style="font-family: Georgia, 'Times New Roman', serif;">by word, and each word was ranked according to the number of times it was used in the book.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">What researchers found was that the word ‘‘the’’ was the most frequently used word, at about </span><span style="font-family: Georgia, 'Times New Roman', serif;">15,000 times.</span></span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;">Of course, the word ‘‘the’’ doesn’t tell you anything at all about the content of the book.</span><span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Conversely, the word ‘‘whale,’’ which would seem to be more indicative of the novel’s subject, </span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;">was used only 2,000 times. It ranked twenty-first on the list of words included in the book by </span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;"><i>frequency</i>.</span><br />
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Translating this example to search, you have to think in terms of keywords. Someone searching </span><span style="font-family: Georgia, 'Times New Roman', serif;">for the word ‘‘the’’ in the book would find many instances but not necessarily helpful ones in </span><span style="font-family: Georgia, 'Times New Roman', serif;">terms of a search for the book’s topic. Switching to the term ‘‘whale’’ would show fewer search </span><span style="font-family: Georgia, 'Times New Roman', serif;">results, but better-targeted ones. A user would be able to gather more information from the </span><span style="font-family: Georgia, 'Times New Roman', serif;">results returned.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">When you’re considering keywords for your web site, therefore, you have to look at all the</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">words that are indicative of your chosen topic. When you do, you’ll find that only a small</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">percentage of those words appear frequently, and these are usually very broad terms. hey’ll</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">generate a lot of clicks, but if you concentrate only on them, you could miss out on a sizable</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">number of clicks that are more narrowly focused. </span></span></div>
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<span style="color: #45818e;"><span style="text-align: left;"><span style="font-family: Georgia, Times New Roman, serif; font-size: large;">CHARACTERISTICS</span></span><span style="font-family: Georgia, Times New Roman, serif; font-size: large;"> OF LONG TAIL KEYWORD</span></span></h3>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Long Tail keywords are not actually <b>keywords</b>. They’re more key phrases that are very </span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif;">specific; </span><span style="font-family: Georgia, 'Times New Roman', serif;">and all <b>Long Tail search queries</b> have a few things in common:</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Average 3–5 words in length</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Usually not competitive phrases</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Usually directly related to a product or specific bit of information</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Each phrase generates only a few clicks each month.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">How do you know which Long Tail phrases are appropriate for your web site? To know that,</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">you have to understand a little about how people search.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">People rarely search for random information — they are usually looking for something specific.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">If you have an idea of what visitors might be searching for, then you know how to target each</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">of those searches, using both broad terms and narrower <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html">Long Tail phrases</a>. Here are some bits of </span><span style="font-family: Georgia, 'Times New Roman', serif;">information that people use search engines to find:</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Product names</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Product functionality</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Product appeal</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Product quality</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Product usefulness</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Uses of products</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Solutions to problems</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ General industry terms</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Specific industry terms</span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><span style="color: #444444;">■ General terms and geographical locations</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Specific terms and geographical locations</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">These are pretty general, but if you begin to apply key terms from your web site topic to these </span><span style="font-family: Georgia, 'Times New Roman', serif;">bits of information, then you can see the different ways that you might apply both broad terms </span><span style="font-family: Georgia, 'Times New Roman', serif;">and Long Tail key phrases to your SEO efforts.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Clearly, Long Tail keywords can be a very important part of your <b>SEO strategy</b>. They can</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">account for a sizable chunk of the <i>clicks</i> that are generated on your site each day. And that’s to </span><span style="font-family: Georgia, 'Times New Roman', serif;">say nothing of the value of clicks that result from Long Tail keywords. There’s more on that a </span><span style="font-family: Georgia, 'Times New Roman', serif;">little later.</span></span></div>
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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">LONG TAIL AND BROAD HEAD</span></h3>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Going back to applying <i>Long Tail</i> to products rather than search, the items that make up the</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Long Tail of less popular products are things such as food, cleaning supplies, and some clothing </span><span style="font-family: Georgia, 'Times New Roman', serif;">items. These are the products that you actually must have on a weekly basis to survive. </span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">For example, consider your own spending. Think of all the purchases that you make in a given </span><span style="font-family: Georgia, 'Times New Roman', serif;">month (we’re taking bills out of the equation; it’s too painful to think about those every month </span><span style="font-family: Georgia, 'Times New Roman', serif;">and they’re only loosely classified as products, so worthless to us at the moment). Chances are </span><span style="font-family: Georgia, 'Times New Roman', serif;">good that you spend a certain amount of money every month on the essentials that it takes to </span><span style="font-family: Georgia, 'Times New Roman', serif;">survive and maintain a household. Those are the items that appear in the <b>Long Tail theory</b> that </span><span style="font-family: Georgia, 'Times New Roman', serif;">Anderson posited.</span></span><br />
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">You may also spend a certain amount of your income each month on nonessential items. These </span><span style="font-family: Georgia, 'Times New Roman', serif;">are things (like the new iPod Touch) that you don’t need but would really like to have. The </span><span style="font-family: Georgia, 'Times New Roman', serif;">products that fall into this ‘‘want’’ category are often referred to as being in the Broad Head. Now </span><span style="font-family: Georgia, 'Times New Roman', serif;">compare the two. Two things should stand out in this comparison. First, it’s likely that your </span><span style="font-family: Georgia, 'Times New Roman', serif;">spending on the essentials is larger than your spending on the one or two want items that you’ve </span><span style="font-family: Georgia, 'Times New Roman', serif;">been eyeing. Second, you’ll re-spend on essentials every month.</span></span><br />
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Is the picture becoming clearer? Translating this to search, it works about the same way.</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Searchers are going to search for those big, Broad Head search terms (the ones that are wildly </span><span style="font-family: Georgia, 'Times New Roman', serif;">popular) when they’re at the beginning of a buying process. But as they narrow their buying </span><span style="font-family: Georgia, 'Times New Roman', serif;">process, they’ll search for narrower terms — Long Tail search terms. These narrower terms are </span><span style="font-family: Georgia, 'Times New Roman', serif;">like the essential items that you pick up at Wal-Mart each week. They’re not as popular as the </span><span style="font-family: Georgia, 'Times New Roman', serif;">more exciting terms, but people will keep searching for them.Here’s the best part in all of this: Those searchers who are looking for the less common terms </span><span style="font-family: Georgia, 'Times New Roman', serif;">are also looking for more-targeted words and are in a more purchasing state of mind — they’ve worked through the buying process and are closer to making a purchase, which also means</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">they’re closer to reaching whatever goal conversion you’ve set up for them. </span><br />
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Thanks for reading.</span></div>
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LONG TAIL SEARCH CONCEPT

LONG TAIL SEARCH?? Long Tail wasn’t coined to deal specifically with search. Anderson was originally trying to explain the di...