Online Seo For Beginners: crawler

Understanding Heuristics

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<b><span style="color: #3d85c6; font-family: Georgia, Times New Roman, serif; font-size: x-large;">Understanding Heuristics</span></b></h2>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/understanding-heuristics.html" target="_blank"><img alt="Heuristics" border="0" height="481" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgVUA2N6GRwO2KM2KSSkajF9nWlOwn4hgsiw282u-OQgG711ajDDnIdZ6GT13gHtTHYVoLUA1nDwitqAEqB-ECg5FK35fnU7cIlYObgnWn7F6d64OO2i0KRpkHgP2mmxtIckPmSI4hGJc/s1600/heuristics.png" title="Understanding Heuristics" width="640" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">In order to maintain a <b>web site</b> with the best <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/beginning-pure-search-engine.html" target="_blank">search engine optimization</a></b> possible, you have to be familiar with <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/understanding-heuristics.html" target="_blank">heuristics</a></b>. This is simply a term for recognizing a pattern and being able to solve a problem or come to a conclusion quickly and efficiently by consulting what you already know about that particular pattern. In other words, using <b>heuristics</b> is a way to solve a problem, although it’s not always the most accurate way. </span></div>
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<b><span style="font-family: Georgia, Times New Roman, serif; font-size: large;">Patterns, proximity, and stemming</span></b></h3>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Heuristics</b> are important in <i>search engine optimization</i> because they allow for variations in the way that users search for a particular <u>keyword or phrase</u>. Because a combination of factors must come together to create a ranking for your web site, heuristics make it possible for some, but not all, of those factors to be present.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">For example: Let’s say you run a travel-planning web site. If a web user is searching for ‘‘springtime </span><span style="font-family: Georgia, 'Times New Roman', serif;">vacations,’’ a <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search engine crawler</a></b> will visit many sites, <i>with varying keywords, keyword placement, and keyword density</i>. In effect, it will give each a score, calculated on a baseline for relevance. It may find one site with the phrase, ‘‘some writers get their best ideas in springtime or while on vacation.’’ But it won’t score that site high, because it doesn’t meet baseline criteria very well. The keywords are separated and the context is wrong. In addition, links from that site are unlikely to support the idea of planning a springtime vacation. The <i>search engine</i> likes your travel-planning web site better, because it has a lot to say about ‘‘springtime vacations.’’ The crawler doesn’t stop with your site, however, and it doesn’t look just at the words in your links, although it helps if those say ‘‘springtime’’ and ‘‘vacation,’’ not something vague like ‘‘trips.’’ </span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;">The <b>crawler</b> will actually go to your links to see if they’re truly helpful for the user who wants something about ‘‘springtime vacations.’’ If your links are irrelevant to that, the crawler may decide you’re running a link farm, designed to catch its attention without really delivering. Conversely, if a high percentage of your links are actually related to springtime vacationing — travel information, garden shows, trips to tulip festivals — then the crawler may score you high and put your site high on the list it compiles for the user. That user, after all, is the crawler’s customer — and you hope also yours.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The crawler has operated <i>heuristically</i>, making its best judgments at each stage of the process by </span><span style="font-family: Georgia, 'Times New Roman', serif;">examining the patterns and proximity of words used on a web page. Keywords apply to heuristics because they provide the pattern by which a problem (that is, the search) is solved. Why do you need to know all of this? Because understanding the pattern by which your site is ranked will help you understand just how important it is to properly choose and place keywords that will improve your search engine ranking. Think of it as a rule of thumb. </span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;">Heuristics provides a working guideline by which a search term is ranked. Certain words or phrases used in certain patterns can be indicative of a specific topic. <u>To take the concept of patterns and proximity one step further, there is another element in the way words can be used together called stemming.</u> <span style="color: #b45f06;">Essentially, stemming is the growth of one related word from another, using prefixes and suffixes.</span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">In other words, all the forms of a root word can be considered stemmed words. For example, if you’ve chosen ‘‘book flight’’ for your travel web site, then the <i>stemmed keywords</i> for that phrase </span><span style="font-family: Georgia, 'Times New Roman', serif;">might be as follows:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Booking flights</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Books flights</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Pre-book flights</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Re-book flights</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Re-booking flights</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Pre-booking flights</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Re-booked flights</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Suddenly, one word becomes many, which means you have many more opportunities to use that base word. A lot of discussion about <b>SEO</b> has gone into the debate about how effective it is to use stemming in your web site content. The general consensus seems to be that stemming is a good method for boosting the number of times you can use a keyword on any given page.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Here’s the rub:</b> You still should be cautious of overusing any keyword or set of keywords. Some search engines have started to recognize only the root word of a keyword. For example, if you use the terms ‘‘pre-book flights,’’ ‘‘book flights,’’ and ‘‘re-book flights’’ in the same article on a page, the <b>search crawler</b> might recognize all forms of ‘‘book’’ as the same word. In other words, it’s possible the <b>crawler</b> could view your combined use of these terms as more than is considered ethical by the standards of keyword density. So what’s a person to do? Use the words but be mindful of the 7 to 10 percent <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html" target="_blank">keyword density</a></b> already discussed. The idea of stemming becomes very useful when you find you’re having trouble using your desired keyword or phrase often enough on a web page without making the tone of the page completely foreign. If you’re using several forms of a word, however, you can do that to meet your goals for keyword use and still create content that flows naturally.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">It all goes back to creating pages for your user. Don’t use a keyword on your page just because a search engine might like it. Landing in a search engine’s favor should only be a goal as long as it leads you toward creating a useful and informative site for visitors. If those visitors find your content hard to read because you’re showing the maximum allowable number of keywords even though they don’t make any sense on your web page, you’ll turn your visitors away, and then what’s the point of your efforts?</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Remember too that rankings are achieved through a complex combination of factors, not all of which are completely predictable. These guidelines are just that — but they can help you set a standard for how you plan to use keywords.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Thanks for reading.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Image source:</b> Google</span></div>
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Understanding Heuristics

Understanding Heuristics In order to maintain a web site with the best search engine optimization possible, you have to be fami...

Programming Languages and SEO

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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: x-large;">Programming Languages and SEO</span></h2>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/programming-languages-and-seo-one.html" target="_blank"><img alt="search engine optimization" border="0" height="260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEQqvk1en0fY-NdJ1_hG8Pl9nlxCJ8zN-uIewo0gkojrfu6SopV0WmzneWYFhYJuTo3TVELsDOwGIhv7SrKJIhRx5Jb1NsYP7W_JSPOQypjbI_rRZeEZMEiCCF4mr_uXWySYZa1DcYyUc/s1600/programming_languages.jpg" title="programming languages" width="640" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">One aspect of web site design you might not think of when planning your <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" target="_blank">SEO strategy</a></b> is the programming language used to develop the site. <b>Programming languages</b> all behave a little differently. For example, HTML and PHP use completely different protocols to accomplish the visuals you see when you open a web page. (When most people think of web site programming, they think in terms of HTML.) In reality, many other languages are also used for coding web pages — and those languages may require differing SEO strategies.</span></div>
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<span style="color: #3d85c6; font-family: Georgia, Times New Roman, serif; font-size: large;">JavaScript</span></h3>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/programming-languages-and-seo-one.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="163" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVHRGMRAwtAwofbz2nPTDTAy3vZcOKHS9K5V82kqU9YoGOk-ZR-OT2nCnoZjxHtiFB1ZD-iX5o_vG7bl9D1dDUwA0_tTS_q5qgVOLG7P6aL091leausc_LXYgyrgyU6LdZ_seIGYlI_uM/s1600/Javascript.png" title="javascript" width="200" /></a></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">JavaScript is a programming language that enables web designers to create dynamic content. However, it’s not necessarily <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/components-of-seo-friendly-page.html" target="_blank">SEO-friendly</a></b>. In fact, JavaScript often completely halts a <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">crawler</a></b> from indexing a web site, and when that happens the result is lower search engine rankings or complete exclusion from ranking.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">To overcome this, many web designers externalize any JavaScript that’s included on the web site. Externalizing the JavaScript means that it is actually run from an external location, such as a file on your web server. To externalize your JavaScript:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>1. Copy the code, beginning at the starting tags, and paste it into a            Notepad file.</b></span><span style="font-family: Georgia, Times New Roman, serif;"><b>2. Save the Notepad file as filename.js.</b></span><span style="font-family: Georgia, Times New Roman, serif;"><b>3. Upload the file to your web server.</b></span><span style="font-family: Georgia, Times New Roman, serif;"><b>4. Create a reference on your web page to the external JavaScript             code. </b></span></blockquote>
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<span style="font-family: Georgia, Times New Roman, serif;">The reference should be placed where the JavaScript will appear, and might look like this:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b><script language="JavaScript" type="text/javascript" src="filename.js"></script></b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">This is just one of the solutions you can use to prevent JavaScript from becoming a problem</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">for your <b>SEO efforts</b>. There are many others, and depending on your needs you should explore </span><span style="font-family: Georgia, 'Times New Roman', serif;">some of them.</span></div>
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<span style="color: #3d85c6; font-family: Georgia, Times New Roman, serif; font-size: large;">Flash</span></h3>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/programming-languages-and-seo-one.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="search engine optimization" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEho8ABanYQ6mAheq-Awt2hp3vs0Se0CBm4pyQgbTGzr1vbmE9OgtbO8ome8IRXhdKaEvwGf8-hn1VI6Ad0k8Jt1UxsYL3MeuouyGrI0XGQKseKcm80FT7kG5shzHPaAbjitwmjbfRP9rXo/s1600/Flash_Player_logo_big.jpg" title="flash" /></a></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">Flash is another of those technologies that some users absolutely hate. That’s because Flash, though very cool, is resource intensive. It causes pages to load slower, and users are often stuck on an opening Flash page and can’t move forward until the Flash has finished executing. When you’re in a hurry, which is almost always, it’s a frustrating situation to deal with. Flash is also a nightmare when it comes to <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/beginning-pure-search-engine.html" target="_blank">SEO</a></b>. A Flash page can stop a <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">web crawler</a></b> in its tracks, and once it is stopped, the crawler won’t resume indexing the site. Instead, it will simply move on to the next web site on its list.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The easiest way to avoid Flash problems is to simply not use it. If, despite Flash’s difficulties with <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html" target="_blank">search rankings</a></b>, your organization needs to use it, then you can code the Flash in HTML and an option can be added to test for the ability to see Flash before it is executed. Note, however, that there’s some debate about whether or not this is an acceptable SEO practice, so before you implement this type of strategy in an effort to improve your <b>SEO</b> effectiveness, take the time to research the method.</span></div>
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<span style="color: #3d85c6; font-family: Georgia, Times New Roman, serif; font-size: large;">Dynamic ASP</span></h3>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/programming-languages-and-seo-one.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKV35zkj5nVnoBaCMddmUF9YoxhkUZ7C5i5YoK9yh3ajCQwS9rklk-kvz3Bi5-3ZHqML01HFLkKEiC0LaFw-_IAzAan-gsumB_F9LJILSs74jjfMKuCMbXcDaOw7r66N3xvwkwreM1wWA/s1600/AspClassic.png" title="dynamic asp" width="200" /></a></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">Most of the sites you’ll encounter on the Web are static web pages. These sites don’t change beyond any regular updates by a <b>webmaster</b>. Conversely, dynamic web pages are web pages that are created on the fly according to preferences that users specify in a form or menu. These sites can be created using a variety of different programming technologies, including dynamic ASP. The problem with these sites is that they don’t technically exist until the user creates them. Because a <i>web crawler</i> can’t make the selections that build these pages, most dynamic web pages aren’t <i>indexed in search engines.</i></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">There are ways around this, however. Dynamic URLs can be converted to static URLs with the right coding. It’s also possible to use paid inclusion services to index dynamic pages down to a predefined number of levels (or number of selections, if you’re considering the site from the user’s perspective).</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Dynamic ASP, like many of the other languages used to create web sites, carries with it a unique set of characteristics. But that doesn’t mean <b>SEO</b> is impossible for those pages. It does mean that the approach used for the <b>SEO</b> of static pages needs to be modified. It’s an easy enough task, and a quick search of the Internet will almost always provide the programming code you need to achieve SEO.</span></div>
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<span style="color: #3d85c6; font-family: Georgia, Times New Roman, serif; font-size: large;">PHP</span></h3>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/programming-languages-and-seo-one.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYXOd-hh_Q2NjwK8W-ne3lSB-lMHAS2R3zmDNeJ8NYjRhr0whThS2CYb4BPaYM9_xrAbGr6CBxXuWRFIc3GMMzPRa3MG_J1yYoqHDSicnqt2j58KZ_DVxMLRLrjtmVEqIJ3XmNB2124KI/s1600/php.png" title="php" width="200" /></a></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">Search engine crawlers</a></b> being what they are — preprogrammed applications — there’s a limit to what they can index. PHP is another programming language that falls outside the boundaries of normal web site coding. Search engine crawlers see PHP as another obstacle if it is not properly executed.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Properly executed means that PHP needs to be used with search engines in mind. For example, PHP naturally stops or slows search engine crawlers, but with some attention and a solid understanding of PHP and SEO, it’s possible to code pages that work. One thing that works well with PHP is designing the code to look like HTML. It requires an experienced code jockey, but it can be done. And once the code has been disguised, the PHP site can be <i>crawled and indexed</i> so that it is returned in search results.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Image Source:</b> Google</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Thanks for Reading.</b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">To be continued.........</span></div>
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Programming Languages and SEO

Programming Languages and SEO One aspect of web site design you might not think of when planning your SEO strategy is the progr...