Keyword Competitive Research

<div dir="ltr" style="text-align: left;" trbidi="on"> <div style="text-align: center;"> <b><span style="color: #6aa84f; font-size: x-large;">Keyword Competitive Research</span></b><br /> <b><span style="font-size: x-large;"><br /></span></b></div> <div style="text-align: center;"> <div class="separator" style="clear: both; text-align: center;"> <a href="http://onlineseoclassroomforbeginners.blogspot.com/" target="_blank"><img border="0" height="424" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcwbUDsLwKCYizATWtVqjXxb8XT7QYxzS6HtCRVrjaF760f3d7LK4Q6YElVUM6iTMAVXxqGAkoR4MgFlYxwzhN4_kkFYRhJd5t1yZ4JdRZFMFC0vGVzDraYSl-yv2QshTHJdAPgroqLbk/s1600/keyword-research.jpg" width="640" /></a></div> <b style="text-align: justify;"><br /></b> <b style="text-align: justify;"><br /></b> <b style="text-align: justify;">Keyword research</b><span style="text-align: justify;"> is the core of any </span><i style="text-align: justify;">SEO campaign</i><span style="text-align: justify;"> and it is vitally important when developing </span><b style="text-align: justify;">PPC programs</b><span style="text-align: justify;">. You should choose carefully the keywords that you believe will be most effective, because the keywords selected during the research phase will be included in your web site copy,well as your </span><i style="text-align: justify;">PPC</i><span style="text-align: justify;"> programs, and many other types of campaigns. For starters, you should select valid keywords from a variety of sources, including the following:</span></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> ■ Your own knowledge of the product or service that you’re marketing: From your own knowledge, you should be able to choose at least one word that characterizes the product or service. If you’re unable to select that word, spend some time getting to know your products and services better.<br /> <br /></div> <div style="text-align: justify;"> ■ Your customers: Your customers will be able to tell you what keywords they think of or use when searching for your product or service. Customers can be your best source for valid and relevant keywords, because you’re trying to reach people just like them.<br /> <br /></div> <div style="text-align: justify;"> ■ Competitors’ web sites. Check your competitors’ web sites for additional keywords that you may not have considered during your initial brainstorming session. Obviously, if your competitors are using these keywords, there will be some competition for them, but better to have the competition than to be left outside the arena while the games are taking place.</div> <div style="text-align: justify;"> <br /> <br /></div> <div style="text-align: center;"> <b><span style="color: #6aa84f; font-size: large;">Keyword suggestion tools</span></b><br /> <b><span style="font-size: large;"><br /></span></b></div> <div style="text-align: justify;"> One tool that you should use when developing your keyword list is a <b>keyword suggestion tool</b>. Keyword suggestion tools are just that: tools that provide a list of suggested <b>keywords</b> based on a base word that you enter into the search tool. Some of the words returned may not have occurred to you when you were brainstorming keywords and soliciting feedback from your customers about the words they would use. In addition, <i>keyword</i> suggestion tools provide some of the information that you’ll need to determine how much competition there is for the keywords and phrases you’re considering using.<br /> <br /></div> <div style="text-align: justify;"> In the past, measuring the competition for your search terms was done by performing a search for each keyword or phrase using one search engine at a time. When the <i>SERPs</i> were returned, you could see how many times that keyword or phrase turned up. It was a tedious and ineffective method of keyword research. Today, keyword suggestion tools speed the competitive research process.<br /> <br /></div> <div style="text-align: justify;"> Here’s how it works: You first input your proposed keywords into a keyword suggestion tool, which examines a database containing millions of instances of keyword usage. Using these tools, you can quickly learn how many users are conducting daily searches for that term, how many of those searches resulted in an actual visit, and what related search terms were used.  Many keyword suggestion tools are available on the Web. Some of the top tools, which you may already be familiar with, include the following:</div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> ■ <b>SEO Book Keyword Suggestion Tool</b>: The SEO Book Keyword Suggestion tool, shows you how many searches have been conducted over a given month in various search engines for a keyword or phrase related to the search term you enter into the tool. You can find the SEO Book Keyword Suggestion Tool at http://tools.seobook.com/keyword-tools/seobook/index.php.<br /> <br /></div> <div style="text-align: justify;"> ■ <b>Wordtracker:</b> Wordtracker enables you to search for terms in the database of terms collected. This program tells you how often a keyword or phrase was searched for. In addition, the list of keywords and phrases returned may include words or phrases that you haven’t considered using. You may also find keywords on this list that have low competition rates but high relevancy.<br /> <br /></div> <div style="text-align: justify;"> ■ <b>Trellian Keyword Discovery Tool:</b> The Trellian tool is a subscription tool (about $70 per month) that enables users to ascertain the market share value for a given search term, see how many users search for it daily, identify common spellings and misspellings, and discover which terms are affected by seasonal trends.<br /> <br /></div> <div style="text-align: justify;"> ■ <b>Google AdWords Keyword Tool:</b> Google’s Keyword Tool provides suggestions for additional</div> <div style="text-align: justify;"> words that you may not have considered. There are no actual numbers, so your decisions about competition will include a high degree of guesswork. What you might find unique about the Google Keyword Tool is its capability to examine your web page or even your entire web site and make suggestions for keywords and phrases that might be useful in marketing your site.<br /> <br /> <div style="text-align: center;"> <b>Thanks for Reading</b></div> <div style="text-align: center;"> <b>Image Source:</b> Google</div> <div style="text-align: center;"> <b>Read my Full blog here:</b> <a href="http://onlineseoclassroomforbeginners.blogspot.com/" target="_blank">OnlineSeoClassRoomforBeginners</a></div> <div style="text-align: center;"> <br /></div> </div> </div>

Keyword Competitive Research

Keyword Competitive Research Keyword research  is the core of any SEO campaign and it is vitally important when developing PPC pro...

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