Online Seo For Beginners: pay-per-click program

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<b><span style="color: #b45f06; font-family: Georgia, Times New Roman, serif; font-size: x-large;">Pay-per-Click Categories</span></b></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/pay-per-clickppc-and-search-engine.html" target="_blank"><img alt="ppc" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnby2UT6lyE4AlUPhSCVwP6Hgecn5WOKwQb9dPFbmFqKp-_PxOJdO5p5abEG2WNjVGX1j0YhlNE2SlhW6u9pWEdIPtnB75eprltp9hTPYcxGtWFSQwpqA3PTJRdvXtudu1ZXODv8duNII/s1600/pay-per-click.png" title="ppc categories" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Pay-per-click</b> programs are not all created equal. When you think of <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/pay-per-clickppc-and-search-engine.html" target="_blank">PPC</a></b> programs, you probably </span><span style="font-family: Georgia, 'Times New Roman', serif;">think of <b>keyword</b> marketing — bidding on a <i>keyword</i> to determine where your site will be </span><span style="font-family: Georgia, 'Times New Roman', serif;">placed in search results; and that’s an accurate description of <i>PPC</i> marketing programs as they </span><span style="font-family: Georgia, 'Times New Roman', serif;">apply to keywords. </span><br />
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<span style="color: #f6b26b;"><span style="font-family: Georgia, 'Times New Roman', serif;">However, there are two other types of <b>PPC</b> programs — and you may find </span><span style="font-family: Georgia, 'Times New Roman', serif;">that targeting a different category of PPC marketing is more effective than simply targeting keyword </span></span><span style="font-family: Georgia, 'Times New Roman', serif;"><span style="color: #f6b26b;"><b>PPC </b>programs</span>.</span><br />
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<span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Keyword pay-per-click programs</b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-Nl1Snfz82hngjcojzqje-bQO0fdNrW1Wf9pElhrZUxKUni0GYA6Wdci2kN4FhbktA96OxlQye_-MlWOU2rrLGgctYK9D5_O1D_vEuFlZGMYfTOtMkL_ZHN3arB_Q-X8NMk17XlZGxEk/s1600/Keyword-Analysis-icon.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="pay per click" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-Nl1Snfz82hngjcojzqje-bQO0fdNrW1Wf9pElhrZUxKUni0GYA6Wdci2kN4FhbktA96OxlQye_-MlWOU2rrLGgctYK9D5_O1D_vEuFlZGMYfTOtMkL_ZHN3arB_Q-X8NMk17XlZGxEk/s1600/Keyword-Analysis-icon.png" title="keyword ppc" /></a></div>
<span style="font-family: Georgia, Times New Roman, serif;"><b>Keyword PPC programs</b> are the most common type of PPC program. They are also the type this </span><span style="font-family: Georgia, 'Times New Roman', serif;">book focuses on most often. By now you know that <i>keyword PPC programs</i> are about bidding </span><span style="font-family: Georgia, 'Times New Roman', serif;">on keywords associated with your site. The amount that you’re willing to bid determines the </span><span style="font-family: Georgia, 'Times New Roman', serif;">placement of your site in search engine results.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">In keyword PPC, the keywords used can be any word or phrase that might apply to your site.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">However, remember that some of the most common keywords have the highest competition for </span><span style="font-family: Georgia, 'Times New Roman', serif;">top spot, so it’s not always advisable to assume that the broadest term is the best one. If you’re </span><span style="font-family: Georgia, 'Times New Roman', serif;">in a specialized type of business, a broader term might be more effective; but as a rule of thumb, </span><span style="font-family: Georgia, 'Times New Roman', serif;">the more narrowly focused your keywords are, the better the results you are likely to have with </span><span style="font-family: Georgia, 'Times New Roman', serif;">them (and PPC costs much less if you’re not using a word that requires a $50-per-click bid).</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The major <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/understanding-concept-of-search-engine.html" target="_blank">search engines</a></b> are usually the ones that come to mind when you think of keyword </span><span style="font-family: Georgia, Times New Roman, serif;"><i>PPC programs</i>, and that’s fairly accurate. Search PPC marketing programs like those offered by </span><span style="font-family: Georgia, 'Times New Roman', serif;">vendors such as Google, Yahoo! Search Marketing, and MSN are some of the most well-known </span><span style="font-family: Georgia, 'Times New Roman', serif;">PPC programs.</span></div>
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<span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Product pay-per-click programs</b></span><br />
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/understanding-concept-of-search-engine.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="seo" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj092bB8lMmHcHqG4bBkkHAWleouUs_4sAYR5GoA8Iwp9jkooLHxMZhpYfDqzFsnO1POWp7DGEG6i-DVlVlEOfckSjjtC1wewRoLhkkCmG-DjKKaF2cKVBB54TyPSWBDr067QxzNwvj_iU/s1600/20-2.png" title="product ppc" /></a></div>
<span style="font-family: Georgia, 'Times New Roman', serif;">You can think of product <b>pay-per-click programs</b> as online-comparison shopping engines or </span><span style="font-family: Georgia, Times New Roman, serif;">price-comparison engines. A <b>product PPC program</b> focuses specifically on products, so you bid </span><span style="font-family: Georgia, 'Times New Roman', serif;">on placement for your product advertisements.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The requirements for using a <i>product PPC program</i> are a little different from keyword PPC </span><span style="font-family: Georgia, 'Times New Roman', serif;">programs, however. With a<i> product PPC, </i>you must provide a feed — think of it as a regularly </span><span style="font-family: Georgia, Times New Roman, serif;">updated price list for your products — to the search engine. Then, when users search for </span><span style="font-family: Georgia, 'Times New Roman', serif;">a product, your links are given prominence, depending on the amount you have bid for </span><span style="font-family: Georgia, 'Times New Roman', serif;">placement. </span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;">However, users can freely display those product listings returned by the <i>search </i></span><span style="font-family: Georgia, 'Times New Roman', serif;"><i>engine</i> in the order of price from lowest to highest if that is their preference. This means that </span><span style="font-family: Georgia, 'Times New Roman', serif;">your product may get good placement initially, but if it’s not the lowest-priced product in that </span><span style="font-family: Georgia, 'Times New Roman', serif;">category, it’s not guaranteed that your placement results will stay in front of potential visitors. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Some of these <i>product PPC programs</i> include Shopping.com, NexTag, PriceGrabber, and </span><span style="font-family: Georgia, 'Times New Roman', serif;">Shopzilla</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Implementing a product feed for your products isn’t terribly difficult, although, depending on </span><span style="font-family: Georgia, 'Times New Roman', serif;">the number of products you have, it can be time-consuming. Most of the different product <i>PPC</i> </span><span style="font-family: Georgia, 'Times New Roman', serif;">programs have different requirements for the product attributes that must be included in the </span><span style="font-family: Georgia, 'Times New Roman', serif;">product feed. For example, the basic information included for all products is an item title, the </span><span style="font-family: Georgia, 'Times New Roman', serif;">direct link for the item, and a brief description of the item.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Some of the additional attributes that you may need to include in your product PPC listings</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">include the following:</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">■ Title</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Description</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Link</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Image link</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Product type</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ UPC</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Price</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ MPN (manufacturer’s part number)</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ ISBN</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ ID</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Some product <i>PPC programs</i> require XML-formatted feeds; however, most will allow </span><span style="font-family: Georgia, 'Times New Roman', serif;">text-delimited Excel files (simple CSV files). This means you can create your product lists in </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">an </span><span style="font-family: Georgia, 'Times New Roman', serif;">Excel spreadsheet and then save that spreadsheet as text delimited by selecting File   Save As </span><span style="font-family: Georgia, 'Times New Roman', serif;">and ensuring that the file type selected is text delimited.</span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b>Image Source:</b> Google</span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">Thanks for reading</span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b>Read my full blog here:</b> <a href="http://onlineseoclassroomforbeginners.blogspot.com/" target="_blank">OnlineSeoClassroomForBeginners</a></span></div>
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Pay-per-Click Categories

Pay-per-Click Categories Pay-per-click programs are not all created equal. When you think of PPC programs, you probably think o...