Online Seo For Beginners: seo jobs

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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: x-large;">LONG TAIL SEARCH??</span></h2>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html"><img alt="search engine optimization" border="0" height="456" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgswbVPbnSXGXeLZV3LotA88qb4meg9YsI8Cf2rC2tgXv9vzO26mHnVhmVs_QqSobJ8PBgnvtfZG-BlVOu6ifuTTJl2W906mUH714mUIbC8DGKwgKuAQYHxmMUlpPdK-Dqxjhf3SchucQI/s1600/long-tail-keywords.jpg" title="long tail keyword" width="640" /></a></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Long Tail wasn’t coined to deal specifically with search. Anderson was originally trying </span><span style="font-family: Georgia, 'Times New Roman', serif;">to explain the difference between the success of e-commerce stores compared to that of </span><span style="font-family: Georgia, 'Times New Roman', serif;">brick-and-mortar stores. His theory was that because of space constraints, brick-and-mortar </span><span style="font-family: Georgia, 'Times New Roman', serif;">stores have to justify every item that’s put on their shelves. This means the items have to ‘‘earn </span><span style="font-family: Georgia, 'Times New Roman', serif;">their keep,’’ so to speak, which in turn means that an item found in a store needs to generate </span><span style="font-family: Georgia, 'Times New Roman', serif;">consistently high revenue.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">E-commerce stores aren’t beholden to the same rules. Theoretically, an e-commerce store doesn’t </span><span style="font-family: Georgia, 'Times New Roman', serif;">have to pay for the actual shelf space to stock a store, which should reduce the cost of carrying </span><span style="font-family: Georgia, 'Times New Roman', serif;">items. In many cases, nor do e-commerce stores have to physically stock an item in a warehouse </span><span style="font-family: Georgia, 'Times New Roman', serif;">somewhere. They can (and very often do) use a method called drop shipping, whereby products </span><span style="font-family: Georgia, 'Times New Roman', serif;">are shipped directly from manufacturer to consumer. The e-commerce site is nothing more </span><span style="font-family: Georgia, 'Times New Roman', serif;">than an order-taking system. That reduces the cost of providing a wide selection of items to </span><span style="font-family: Georgia, 'Times New Roman', serif;">consumers, which in turn means that e-commerce stores can afford to stock less popular, but </span><span style="font-family: Georgia, 'Times New Roman', serif;">still wanted, items.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">A commonly quoted example of this concept is a brick-and-mortar bookstore such as Barnes</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">and Noble versus a pure e-commerce store such as Amazon.com. By most estimates, Barnes and </span><span style="font-family: Georgia, 'Times New Roman', serif;">Noble stocks an average of 300,000 books, and not all of those books appear in all stores. What </span><span style="font-family: Georgia, 'Times New Roman', serif;">all those books do have in common is that they sell a certain number of copies each month.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">They are items that have proven to be in demand, and therefore they earn the half inch or so</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">that they occupy on the shelf. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Amazon.com stocks millions of books — many of them books that don’t sell more than a </span><span style="font-family: Georgia, 'Times New Roman', serif;">copy or two each month. Nonetheless, Amazon is still a successful retail business because it </span><span style="font-family: Georgia, 'Times New Roman', serif;">costs much less to make those books available to customers. There’s no shelf to pay for and </span><span style="font-family: Georgia, 'Times New Roman', serif;">not everything you find on the Amazon.com web site is stored in Amazon warehouses, which </span><span style="font-family: Georgia, 'Times New Roman', serif;">means Amazon can offer customers books that are less popular or are popular with only a niche </span><span style="font-family: Georgia, 'Times New Roman', serif;">segment of the population.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">What really makes this concept interesting from both a retailing and a searching aspect is that </span><span style="font-family: Georgia, 'Times New Roman', serif;">studies show that around 20 percent of the revenue generated by a retailer is generated by </span><span style="font-family: Georgia, 'Times New Roman', serif;">the most popular items — those items that are most searched for and most in demand. The </span><span style="font-family: Georgia, 'Times New Roman', serif;">remaining 80 percent of revenue is generated by the less popular niche items that users are </span><span style="font-family: Georgia, 'Times New Roman', serif;">searching for.</span></span></div>
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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">WORK OF LONG TAIL</span></h3>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">The <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html">Long Tail</a>, then, is roughly the reverse of Pareto’s Principle, which would hold that 20 percent </span><span style="font-family: Georgia, 'Times New Roman', serif;">of a company’s products generate 80 percent of its sales. (Keep in mind that this is an estimate.</span></span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;">The exact ratio of products to sales varies by company. You’ll see estimates of everything </span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;">from (20/80 to 50/50.) The important point of this <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html">Long Tail theory</a> is that a large number of </span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;">niche products can, and do, generate a huge volume of sales. Companies such as eBay prove it.</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">eBay is a niche product company. Search for products on eBay and you’ll find all kinds of very </span><span style="font-family: Georgia, 'Times New Roman', serif;">obscure and yet in-demand products. The adage, ‘‘One man’s junk is another man’s treasure,’’ </span><span style="font-family: Georgia, 'Times New Roman', serif;">applies, just as it applies to Long Tail search theories, too.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">The Long Tail can be represented by a graph, where the vertical axis details the number of</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">a particular product sold, and the horizontal axis illustrates the number of products that sell</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">something each month.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">The theory holds that the top-selling item for any given retailer sells nearly twice what the</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">next-ranked item sells, and that each item after that progressively decreases. For example, a </span><span style="font-family: Georgia, 'Times New Roman', serif;">sample Long Tail graph for any given retail store might look something like the one shown in </span><span style="font-family: Georgia, 'Times New Roman', serif;">Figure 2-1. (How this model relates to search terms is indicated in parentheses on the figure.)</span></span></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html"><img alt="search engine optimization" border="0" height="237" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSBO8UBBdbM-InHHboTIfnn_7B6vOK4jSP1t6ZCsd_w02QaxyNI9aLMcqE_cKHZZIezrCuFhXgYhFpGwYrGSSkmrah5Jr2MHCDRjguBrCknd6IX4765czhkigPi8m3EbJGMDDZP15D1LM/s1600/FIGURE+2.1.png" title="long tail and broad head keywords" width="400" /></a></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">The Long Tail of search represents dozens of search terms that each generate a few clicks</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">each month.Notice the narrow spike at the beginning of the graph (</span><span style="font-family: Georgia, 'Times New Roman', serif;">illustrating the number of highly popular </span><span style="font-family: Georgia, 'Times New Roman', serif;">items) and the long tail of less popular items from the middle to the end of the graph. For </span><span style="font-family: Georgia, 'Times New Roman', serif;">example, consider an electronics store. The items that make up that spike are products such as </span><span style="font-family: Georgia, 'Times New Roman', serif;">the Nintendo Wii, the iPod Touch, and other wildly popular products that everyone thinks they </span><span style="font-family: Georgia, 'Times New Roman', serif;">must have. (The spike is called the Broad Head, a term that is discussed later)</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">The Long Tail theory that Anderson posited for e-commerce works for search behavior </span><span style="font-family: Georgia, 'Times New Roman', serif;">too, because what is the Internet but a giant conglomeration of both popular and obscure </span><span style="font-family: Georgia, 'Times New Roman', serif;">information and products? An illustration of the Long Tail will help you get the full picture.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">For example, a computerized version of Herman Melville’s classic Moby Dick was broken down </span><span style="font-family: Georgia, 'Times New Roman', serif;">by word, and each word was ranked according to the number of times it was used in the book.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">What researchers found was that the word ‘‘the’’ was the most frequently used word, at about </span><span style="font-family: Georgia, 'Times New Roman', serif;">15,000 times.</span></span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;">Of course, the word ‘‘the’’ doesn’t tell you anything at all about the content of the book.</span><span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Conversely, the word ‘‘whale,’’ which would seem to be more indicative of the novel’s subject, </span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;">was used only 2,000 times. It ranked twenty-first on the list of words included in the book by </span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;"><i>frequency</i>.</span><br />
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Translating this example to search, you have to think in terms of keywords. Someone searching </span><span style="font-family: Georgia, 'Times New Roman', serif;">for the word ‘‘the’’ in the book would find many instances but not necessarily helpful ones in </span><span style="font-family: Georgia, 'Times New Roman', serif;">terms of a search for the book’s topic. Switching to the term ‘‘whale’’ would show fewer search </span><span style="font-family: Georgia, 'Times New Roman', serif;">results, but better-targeted ones. A user would be able to gather more information from the </span><span style="font-family: Georgia, 'Times New Roman', serif;">results returned.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">When you’re considering keywords for your web site, therefore, you have to look at all the</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">words that are indicative of your chosen topic. When you do, you’ll find that only a small</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">percentage of those words appear frequently, and these are usually very broad terms. hey’ll</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">generate a lot of clicks, but if you concentrate only on them, you could miss out on a sizable</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">number of clicks that are more narrowly focused. </span></span></div>
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<span style="color: #45818e;"><span style="text-align: left;"><span style="font-family: Georgia, Times New Roman, serif; font-size: large;">CHARACTERISTICS</span></span><span style="font-family: Georgia, Times New Roman, serif; font-size: large;"> OF LONG TAIL KEYWORD</span></span></h3>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Long Tail keywords are not actually <b>keywords</b>. They’re more key phrases that are very </span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif;">specific; </span><span style="font-family: Georgia, 'Times New Roman', serif;">and all <b>Long Tail search queries</b> have a few things in common:</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Average 3–5 words in length</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Usually not competitive phrases</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Usually directly related to a product or specific bit of information</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Each phrase generates only a few clicks each month.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">How do you know which Long Tail phrases are appropriate for your web site? To know that,</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">you have to understand a little about how people search.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">People rarely search for random information — they are usually looking for something specific.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">If you have an idea of what visitors might be searching for, then you know how to target each</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">of those searches, using both broad terms and narrower <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html">Long Tail phrases</a>. Here are some bits of </span><span style="font-family: Georgia, 'Times New Roman', serif;">information that people use search engines to find:</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Product names</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Product functionality</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Product appeal</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Product quality</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Product usefulness</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Uses of products</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Solutions to problems</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ General industry terms</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Specific industry terms</span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><span style="color: #444444;">■ General terms and geographical locations</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Specific terms and geographical locations</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">These are pretty general, but if you begin to apply key terms from your web site topic to these </span><span style="font-family: Georgia, 'Times New Roman', serif;">bits of information, then you can see the different ways that you might apply both broad terms </span><span style="font-family: Georgia, 'Times New Roman', serif;">and Long Tail key phrases to your SEO efforts.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Clearly, Long Tail keywords can be a very important part of your <b>SEO strategy</b>. They can</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">account for a sizable chunk of the <i>clicks</i> that are generated on your site each day. And that’s to </span><span style="font-family: Georgia, 'Times New Roman', serif;">say nothing of the value of clicks that result from Long Tail keywords. There’s more on that a </span><span style="font-family: Georgia, 'Times New Roman', serif;">little later.</span></span></div>
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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">LONG TAIL AND BROAD HEAD</span></h3>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Going back to applying <i>Long Tail</i> to products rather than search, the items that make up the</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Long Tail of less popular products are things such as food, cleaning supplies, and some clothing </span><span style="font-family: Georgia, 'Times New Roman', serif;">items. These are the products that you actually must have on a weekly basis to survive. </span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">For example, consider your own spending. Think of all the purchases that you make in a given </span><span style="font-family: Georgia, 'Times New Roman', serif;">month (we’re taking bills out of the equation; it’s too painful to think about those every month </span><span style="font-family: Georgia, 'Times New Roman', serif;">and they’re only loosely classified as products, so worthless to us at the moment). Chances are </span><span style="font-family: Georgia, 'Times New Roman', serif;">good that you spend a certain amount of money every month on the essentials that it takes to </span><span style="font-family: Georgia, 'Times New Roman', serif;">survive and maintain a household. Those are the items that appear in the <b>Long Tail theory</b> that </span><span style="font-family: Georgia, 'Times New Roman', serif;">Anderson posited.</span></span><br />
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">You may also spend a certain amount of your income each month on nonessential items. These </span><span style="font-family: Georgia, 'Times New Roman', serif;">are things (like the new iPod Touch) that you don’t need but would really like to have. The </span><span style="font-family: Georgia, 'Times New Roman', serif;">products that fall into this ‘‘want’’ category are often referred to as being in the Broad Head. Now </span><span style="font-family: Georgia, 'Times New Roman', serif;">compare the two. Two things should stand out in this comparison. First, it’s likely that your </span><span style="font-family: Georgia, 'Times New Roman', serif;">spending on the essentials is larger than your spending on the one or two want items that you’ve </span><span style="font-family: Georgia, 'Times New Roman', serif;">been eyeing. Second, you’ll re-spend on essentials every month.</span></span><br />
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Is the picture becoming clearer? Translating this to search, it works about the same way.</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Searchers are going to search for those big, Broad Head search terms (the ones that are wildly </span><span style="font-family: Georgia, 'Times New Roman', serif;">popular) when they’re at the beginning of a buying process. But as they narrow their buying </span><span style="font-family: Georgia, 'Times New Roman', serif;">process, they’ll search for narrower terms — Long Tail search terms. These narrower terms are </span><span style="font-family: Georgia, 'Times New Roman', serif;">like the essential items that you pick up at Wal-Mart each week. They’re not as popular as the </span><span style="font-family: Georgia, 'Times New Roman', serif;">more exciting terms, but people will keep searching for them.Here’s the best part in all of this: Those searchers who are looking for the less common terms </span><span style="font-family: Georgia, 'Times New Roman', serif;">are also looking for more-targeted words and are in a more purchasing state of mind — they’ve worked through the buying process and are closer to making a purchase, which also means</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">they’re closer to reaching whatever goal conversion you’ve set up for them. </span><br />
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Thanks for reading.</span></div>
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LONG TAIL SEARCH CONCEPT

LONG TAIL SEARCH?? Long Tail wasn’t coined to deal specifically with search. Anderson was originally trying to explain the di...

LONG TAIL SEARCH CONCEPT

Understanding the concept of Search Engine optimization