Another elements of organic SEO

<div dir="ltr" style="text-align: left;" trbidi="on"> <h2 style="text-align: center;"> <b><span style="color: #6aa84f; font-family: Georgia, Times New Roman, serif; font-size: x-large;">Internal and external links</span></b></h2> <div class="separator" style="clear: both; text-align: center;"> <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/another-elements-of-organic-seo.html"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqv2UkC2Imqz5xInvD03j6rF0oSSNzoV_qP9LxjsydIujub8pSuCEiIquO7hV9wgFdArXzzUadXc1-58EDRnoufTu8JpIXzYVOmhoDsZBy6Lu5xsNk21vRZd9CjR5BCst4s0PUU8NNnWU/s1600/links.jpg" width="400" /></a></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">Another element of <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/understanding-organic-seo.html">organic SEO</a> that’s just as important as your web <b>site content</b> is the links on </span><span style="font-family: Georgia, 'Times New Roman', serif;">your pages. <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/another-elements-of-organic-seo.html">Links</a> can be incoming, outgoing, or internal — and where those links lead or come </span><span style="font-family: Georgia, 'Times New Roman', serif;">from is as important as the context in which the links are provided.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">When links first became a criteria by which <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">crawlers</a> ranked web sites, many black-hat SEO</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">users rushed to create link farms. These were pages full of nothing but web links, some of which </span><span style="font-family: Georgia, 'Times New Roman', serif;">led to relevant information and some of which led to sites in no way related to the topic of the </span><span style="font-family: Georgia, 'Times New Roman', serif;">web site. It didn’t take long for <b>search engine</b> designers and programmers to catch on to these </span><span style="font-family: Georgia, 'Times New Roman', serif;">shady practices and change the way that crawlers use links to rank sites.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">Today, links must usually be related to the content of the page, and they must link to something </span><span style="font-family: Georgia, 'Times New Roman', serif;">relevant to that content. In other words, if your links don’t go to or lead in from pages </span><span style="font-family: Georgia, 'Times New Roman', serif;">that match the keywords that you’re using, they will be of little value to you.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">The balance of links that are included on your page is also relevant. Too many links and your</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">site could be considered a <b>link farm</b>. Too few and you’ll lose out to sites that have more and</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">better-targeted links.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">Your best option when including links on your web site is to link to the pages you are certain</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">are relevant to your site content. Don’t include a link unless you’re sure it will have value to</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">your visitors, and then take the time to pursue links into your site from them as well.</span><br /> <span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">One other type of link, the internal link, is also important. This is a navigational link that leads </span><span style="font-family: Georgia, 'Times New Roman', serif;">visitors from one page to another on your site. The navigation of your site (which is what these </span><span style="font-family: Georgia, 'Times New Roman', serif;">links are, essentially) should be intuitive, and natural in progression.Finally, don’t forget to include the <b>site map</b>. Your site map not only makes it easier for crawlers</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">to index every page of your site, but it also makes it easier for users to find their way around in </span><span style="font-family: Georgia, 'Times New Roman', serif;">it. Ideally, users will never have to rely on the site map, but it’s nice to include it in the event </span><span style="font-family: Georgia, 'Times New Roman', serif;">that they either need it or simply want to click directly to the page they’re seeking.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">How you design your site map is a matter of preference. Some organizations create site maps</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">that include only the top two levels of pages. Others include maps that go three levels down or </span><span style="font-family: Georgia, 'Times New Roman', serif;">deeper. Whatever level of depth you think will be required by the majority of users is how deep </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site map should go. Keep in mind, however, that site maps can become just as overwhelming </span><span style="font-family: Georgia, 'Times New Roman', serif;">as any other navigational structure if your site contains hundreds of pages. In short, design </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site map so it’s easy to decipher and takes users to the pages they are seeking without difficulty </span><span style="font-family: Georgia, 'Times New Roman', serif;">and confusion.</span></div> <h2 style="text-align: center;"> <b><span style="color: #93c47d; font-family: Georgia, Times New Roman, serif; font-size: x-large;"><br /></span></b></h2> <h2 style="text-align: center;"> <b><span style="color: #93c47d; font-family: Georgia, Times New Roman, serif; font-size: x-large;">User experience</span></b></h2> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">User experience is a little harder to quantify than other site-ranking elements. It’s easy to claim </span><span style="font-family: Georgia, 'Times New Roman', serif;">that users will find your site simple to use, that they will find the information or products that </span><span style="font-family: Georgia, 'Times New Roman', serif;">they’re seeking, or that they will have reason to return to your site. In practice, that’s a little </span><span style="font-family: Georgia, 'Times New Roman', serif;">more difficult to achieve.</span><br /> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">How in the world can a site gain search engine ranking by user experience? It’s fairly simple</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">really. <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/09/classifications-of-search-engines.html">Search engines</a></b> today are smarter than ever. They may not be able to make you a grilled </span><span style="font-family: Georgia, 'Times New Roman', serif;">cheese sandwich, but they can certainly keep track of what results users click when they run a </span><span style="font-family: Georgia, 'Times New Roman', serif;">search. Those result selections are essential to the organic ranking of your site.</span><br /> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">Here’s a scenario. Suppose you search for something like health-insurance information. When </span><span style="font-family: Georgia, 'Times New Roman', serif;">the search results appear, how do you choose which results to look at? Most users read the </span><span style="font-family: Georgia, 'Times New Roman', serif;">small descriptive lines that are included with the search engine ranking and select according </span><span style="font-family: Georgia, 'Times New Roman', serif;">to those.</span><br /> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">In most cases, the sites that are visited are those sites that are highest in the rankings, but</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;"><b>search engines</b> also monitor which sites are actually clicked on, so let’s say you search through </span><span style="font-family: Georgia, 'Times New Roman', serif;">the results and click a link on the fifth page. Suppose several other people do so as well. That </span><span style="font-family: Georgia, 'Times New Roman', serif;">link on the fifth page is going to show more traffic than links that are higher in the results, so </span><span style="font-family: Georgia, 'Times New Roman', serif;">smart search engines will move that page higher in the rankings. It may not jump right up to the number one position, but it’s entirely possible for the site to move from the fifth page of </span><span style="font-family: Georgia, 'Times New Roman', serif;">rankings to the second or third. This is part of the equation used when user experience is taken </span><span style="font-family: Georgia, 'Times New Roman', serif;">into consideration.</span><br /> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">Another part of that experience might be how quickly the user jumps back to the search page. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Maybe when you click that link on the fifth page, you can tell when you hit the site that it’s </span><span style="font-family: Georgia, 'Times New Roman', serif;">not the page you were looking for, or doesn’t contain the information or product that you were </span><span style="font-family: Georgia, 'Times New Roman', serif;">looking for. You click the back arrow and you’re taken back to the page of search results. </span><span style="font-family: Georgia, 'Times New Roman', serif;">This behavior is called bounce, and the rate at which users bounce off your site is an indicator </span><span style="font-family: Georgia, 'Times New Roman', serif;">of the site’s usability in terms of how relevant it is to what users are searching for. This relates </span><span style="font-family: Georgia, 'Times New Roman', serif;">directly to the keywords the user searched, which relates directly to how your site matches those </span><span style="font-family: Georgia, 'Times New Roman', serif;">keywords. To maximize the usability of your site, make sure the keywords you choose and the </span><span style="font-family: Georgia, 'Times New Roman', serif;">description of your page are as accurate as possible.</span><br /> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">It may take some time for you to learn how to make all of these elements work together,</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">especially when it comes to elements such as <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html">descriptions and keywords</a>. Be patient, and be</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">willing to experiment with different combinations of words or descriptions until you hit on</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">the ones that send your site rank closer to the top search results. Just remember that this is a </span><span style="font-family: Georgia, 'Times New Roman', serif;">process that’s more of an art than a science, and it takes time (usually two to three months) to </span><span style="font-family: Georgia, 'Times New Roman', serif;">see the most accurate results.</span><br /> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <h2 style="text-align: center;"> <span style="color: #93c47d; font-family: Georgia, Times New Roman, serif; font-size: x-large;">Site interactivity</span></h2> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">When the Internet first came into being, web sites were all about disclosing information. The</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">only interaction between a web site and a user was the passive reading the user did while on</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">the site. Today, reading is still important, as users <b>search</b> web sites to learn more about products, </span><span style="font-family: Georgia, 'Times New Roman', serif;">services, or topics, but there’s much more to web sites now than just text on a screen. </span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">We now live in an interactive age, and most of us want and expect to interact with the web sites </span><span style="font-family: Georgia, 'Times New Roman', serif;">we visit. That interaction might take the form of a poll, the capability to comment on a blog </span><span style="font-family: Georgia, 'Times New Roman', serif;">post, the downloading of a file, or even a game that relates to the site content. No matter what </span><span style="font-family: Georgia, 'Times New Roman', serif;">the type of interaction, users expect it, and search crawlers look for it.</span><br /> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">Site interactivity is essential to achieving a <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html">high SEO ranking</a>. Sure, you can garner a high ranking </span><span style="font-family: Georgia, 'Times New Roman', serif;">without interaction, but it won’t happen nearly as fast, and the ranking will likely be lower </span><span style="font-family: Georgia, 'Times New Roman', serif;">than that of a site that does offer some form of interaction with the user.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">Why is interaction so important? Simple. If you can influence a user to interact with your site, </span><span style="font-family: Georgia, 'Times New Roman', serif;">you have more of a chance of gaining a goal conversion. Goal conversions are the completion of </span><span style="font-family: Georgia, 'Times New Roman', serif;">some form of activity designed to gather further information about your user. A goal conversion </span><span style="font-family: Georgia, 'Times New Roman', serif;">can be something as simple as enticing users to sign up for a newsletter, or it can be more specific, </span><span style="font-family: Georgia, 'Times New Roman', serif;">such as persuading them to make a purchase.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">No matter what goal conversion you’re seeking, the way to achieve it is through interactivity; </span><span style="font-family: Georgia, 'Times New Roman', serif;">and the more frequently users interact with your site, the more likely it is that they will reach </span><span style="font-family: Georgia, 'Times New Roman', serif;">that goal conversion page you’re monitoring so closely.Goal conversion is the purpose of many web sites. For example, the target goal conversion for </span><span style="font-family: Georgia, 'Times New Roman', serif;">an e-commerce web site might be for the user to make a $25 purchase. If you can entice a user </span><span style="font-family: Georgia, 'Times New Roman', serif;">to purchase from your site — that is, meet the goal conversion — you have more of a chance of </span><span style="font-family: Georgia, 'Times New Roman', serif;">getting that user back to your site for a future purchase, to find additional information, or simply </span><span style="font-family: Georgia, 'Times New Roman', serif;">to interact with your site again.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">All of these are important aspects of your web site’s traffic patterns, and search engines look for </span><span style="font-family: Georgia, 'Times New Roman', serif;">elements of interactivity to judge the value of your site to users. One goal of search engines is </span><span style="font-family: Georgia, 'Times New Roman', serif;">to provide value to users. Those users turn to the search engine for help in finding something </span><span style="font-family: Georgia, 'Times New Roman', serif;">specific.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">Just as it’s important for your site to land high in the search results, it’s important for the search </span><span style="font-family: Georgia, 'Times New Roman', serif;">engine to provide the information that a user seeks within the first page or two. Making the user </span><span style="font-family: Georgia, 'Times New Roman', serif;">happy is one way search companies make their money. Another way is through the fees that </span><span style="font-family: Georgia, 'Times New Roman', serif;">advertisers will pay to have their pages ranked high in the search results or their advertisements </span><span style="font-family: Georgia, 'Times New Roman', serif;">shown according to the keywords the user was searching by.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">In other words, search engine optimization is a two-way street. It’s also a business, and search </span><span style="font-family: Georgia, 'Times New Roman', serif;">engine companies are always trying to find ways to improve their business. For that reason, </span><span style="font-family: Georgia, 'Times New Roman', serif;">these elements, and many others, are an essential part of search engine optimization.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">Organic SEO is certainly not easy to achieve, but you can improve your chances dramatically</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">by having a solid SEO plan that outlines both where you are and what needs to be added to</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">your site design or content to make it more visible to users. It also takes a lot of time and effort </span><span style="font-family: Georgia, 'Times New Roman', serif;">to create and implement the right SEO plan, but if you use your SEO plan as a stepping-stone, </span><span style="font-family: Georgia, 'Times New Roman', serif;">even for <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/understanding-organic-seo.html">organic SEO</a>, you’ll stay focused and eventually achieve the search engine ranking that </span><span style="font-family: Georgia, 'Times New Roman', serif;">you are working toward.</span><br /> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span> <span style="font-family: Georgia, 'Times New Roman', serif;">Thanks for Reading</span><br /> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> </div>

Another elements of organic SEO

Internal and external links Another element of organic SEO that’s just as important as your web site content is the links on  your...

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