Design Concerns as per SEO aspect

<div dir="ltr" style="text-align: left;" trbidi="on"> <h2 style="text-align: center;"> <span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: x-large;">Design Concerns</span></h2> <div class="separator" style="clear: both; text-align: center;"> </div> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzZIAp9JVcuwFyA4w2qUcD5kI4WiQ1SGMQRDexJIFzKPNyvYQr7jMS8_tl1poNMO-atSwAY6hukifBeMAMFXSA9ewpJtUqpAMU-QMdAtf28lqvzE_w75BGkEXFfXCT4Z7_Db2l6_jrXJ0/s1600/concern-620x330.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="search engine optimization" border="0" height="340" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzZIAp9JVcuwFyA4w2qUcD5kI4WiQ1SGMQRDexJIFzKPNyvYQr7jMS8_tl1poNMO-atSwAY6hukifBeMAMFXSA9ewpJtUqpAMU-QMdAtf28lqvzE_w75BGkEXFfXCT4Z7_Db2l6_jrXJ0/s1600/concern-620x330.jpg" title="Design concern" width="640" /></a></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">You’re likely to encounter numerous problems with <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/beginning-pure-search-engine.html" target="_blank">SEO</a></b> when designing your web site. Some </span><span style="font-family: Georgia, 'Times New Roman', serif;">are easy to overcome, others can be quite difficult. And still others aren’t problems you have to </span><span style="font-family: Georgia, 'Times New Roman', serif;">overcome per se, but issues you need to be aware of or you risk being ignored by <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search engine </a></b></span><span style="font-family: Georgia, 'Times New Roman', serif;"><b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">crawlers</a></b>.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">Among the tactics that might seem okay to some, but actually aren’t, are the so-called <b>black-hat </b></span><span style="font-family: Georgia, 'Times New Roman', serif;"><b>SEO</b> techniques. These are practices that are implemented with a single goal in mind: increasing </span><span style="font-family: Georgia, 'Times New Roman', serif;"><b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html" target="_blank">search engine rankings</a></b>, no matter how inappropriate they might be. Some companies deliberately </span><span style="font-family: Georgia, 'Times New Roman', serif;">use such techniques when creating web sites, even if the results that are returned have </span><span style="font-family: Georgia, 'Times New Roman', serif;">absolutely nothing to do with the search terms users entered.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div> <h3 style="text-align: justify;"> <span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Domain cloaking</b></span></h3> <div class="separator" style="clear: both; text-align: center;"> <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/design-concerns-youre-likely-to.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSPLOlAgpB-gQlHcFaKKWgay-PMe3_Rr1KKadYrwBMoe_Gue0KTiafblMvUBcos-m4FX-sqvzMvFnV6CY-SyJMn7R8rdMEaIqtrVPsRWqVqM5fZMQSOJ7GQ_cKFLGZZrk3lA65W3o3BT8/s1600/no-cloaking.gif" title="domain cloaking" width="200" /></a></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">On the surface, domain cloaking sounds like a great idea. The concept is to show users a pretty </span><span style="font-family: Georgia, 'Times New Roman', serif;">web site that meets their needs, while at the same time showing <i>search engines</i> a highly optimized </span><span style="font-family: Georgia, 'Times New Roman', serif;">page that probably would be almost useless to users. In other words, it’s a slimy trick to </span><span style="font-family: Georgia, 'Times New Roman', serif;">gain search engine ranking while providing users with a nice site to look at.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">It starts with content <b>cloaking</b>, which is accomplished by creating web site code that can detect </span><span style="font-family: Georgia, 'Times New Roman', serif;">and differentiate a crawler from a site user. When the <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">crawler</a></b> enters the site, it is redirected to </span><span style="font-family: Georgia, 'Times New Roman', serif;">another web site that has been optimized for high search engine results. The problem with trying </span><span style="font-family: Georgia, 'Times New Roman', serif;">to gain higher search results this way is that many <i>search engines</i> can now spot it. As soon </span><span style="font-family: Georgia, 'Times New Roman', serif;">as they find that a web page uses such a cloaking method, the page is delisted from the search </span><span style="font-family: Georgia, 'Times New Roman', serif;">index and not included in the results.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">Many unscrupulous <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/understanding-concept-of-search-engine.html" target="_blank">SEO</a></b> administrators will use this tactic on throw-away sites. They know</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">the site won’t be around for long anyway (usually because of some illegal activity), so they use </span><span style="font-family: Georgia, 'Times New Roman', serif;"><b>domain cloaking</b> to garner as much web site traffic as possible before the site is taken down or </span><span style="font-family: Georgia, 'Times New Roman', serif;">delisted.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div> <h3 style="text-align: justify;"> <span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Duplicating content</b></span></h3> <div class="separator" style="clear: both; text-align: center;"> <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/design-concerns-youre-likely-to.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUKgYYNz45uUF4A8O6RJitX2XYGirPlJTWPcIpwzgsa9Hem5Bob9DZjf6aodv_syVArzxh7hkdauZ2BUPy8CkPh7zZls3pfk4RQqRZgz3O5WcjRbs18lxSq-SI1R8nfsy5vJeEO08ps1o/s1600/canonicl-url-avoid-dulicate-content.png" title="duplicate content" width="200" /></a></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;">When you’re putting together a web site, the content for that site often presents one of the </span><span style="font-family: Georgia, Times New Roman, serif;">greatest challenges, especially if it is a site that includes hundreds of pages. Many people opt to </span><span style="font-family: Georgia, 'Times New Roman', serif;">purchase bits of content, or even scrape content from other web sites to help populate their own.</span><span style="font-family: Georgia, 'Times New Roman', serif;">These shortcuts can cause real issues with <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/09/classifications-of-search-engines.html" target="_blank"><b>search engines</b>.</a></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">Suppose your web site is about some form of marketing. It’s very easy to surf around the </span><span style="font-family: Georgia, 'Times New Roman', serif;">Web and find hundreds (or even thousands) of web sites from which you can pull free, </span><span style="font-family: Georgia, Times New Roman, serif;">permission-granted content to include on your web site. The problem is that every other person </span><span style="font-family: Georgia, 'Times New Roman', serif;">or company creating a web site could be doing the same thing. The result? A single article on a </span><span style="font-family: Georgia, 'Times New Roman', serif;">topic appears on hundreds of web sites — and users don’t find anything new when they search </span><span style="font-family: Georgia, 'Times New Roman', serif;">for that topic and every site has the same article.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">To help combat this type of content generation, some <b>search engines</b> now include as part of </span><span style="font-family: Georgia, Times New Roman, serif;">their search algorithm a method to measure the freshness of site content. If a crawler examines </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site and finds that much of your content is also on hundreds of other web sites, you run </span><span style="font-family: Georgia, 'Times New Roman', serif;">the risk of either ranking low or being delisted from the search engine’s indexing database. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Some search engines now look for four types of duplicate content:</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">■ <span style="color: #cc0000;"><b>Highly distributed articles:</b></span> These are the free articles that seem to appear on every</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">single web site about a given topic. This content has usually been provided by a </span><span style="font-family: Georgia, 'Times New Roman', serif;">marketing-savvy entrepreneur as a way to gain attention for his or her project or passion. </span><span style="font-family: Georgia, 'Times New Roman', serif;">But no matter how valuable the information, if it appears on hundreds of sites, it will </span><span style="font-family: Georgia, 'Times New Roman', serif;">be deemed duplicate and reduce your chances of being listed high in the search result </span><span style="font-family: Georgia, 'Times New Roman', serif;">rankings.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">■ <b><span style="color: #cc0000;">Product descriptions for e-commerce stores:</span></b> The product descriptions included on </span><span style="font-family: Georgia, 'Times New Roman', serif;">nearly all web pages are not included in search engine results. Product descriptions can be </span><span style="font-family: Georgia, 'Times New Roman', serif;">very small, and depending on how many products you’re offering, there could be thousands </span><span style="font-family: Georgia, Times New Roman, serif;">of them. Crawlers are designed to skip over most product descriptions. Otherwise, </span><span style="font-family: Georgia, 'Times New Roman', serif;">a crawler might never be able to work completely through your site.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;">■ <b><span style="color: #cc0000;">Duplicate web pages: </span></b>It’s pointless for a user to click through a search result only to find </span><span style="font-family: Georgia, 'Times New Roman', serif;">that your web pages have been shared with everyone else. These duplicate pages gum up </span><span style="font-family: Georgia, 'Times New Roman', serif;">the works and reduce the level at which your pages end up in the search results.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">■ <b><span style="color: #cc0000;">Content that has been scraped from numerous other sites:</span></b> Content scraping is the </span><span style="font-family: Georgia, 'Times New Roman', serif;">practice of pulling content from other web sites and repackaging it so that it looks like </span><span style="font-family: Georgia, 'Times New Roman', serif;">your own content. Although scraped content may look different from the original, it is still </span><span style="font-family: Georgia, 'Times New Roman', serif;">duplicate content, and many search engines will leave you completely out of the search </span><span style="font-family: Georgia, 'Times New Roman', serif;">index, and hence the search results. </span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <h3 style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><b><span style="color: #e69138; font-size: large;">Hidden pages</span></b></span></h3> <div class="separator" style="clear: both; text-align: center;"> <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/design-concerns-youre-likely-to.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXdohoyVXszSWlzI9ZLAjo3U8rP9jSZdVDAQuk2Ka6hx88kP0EjoFQTO6dBwHvMLgYmJ0xqGq4NyziJuAgV-8Hg3L4u7jWtNVbRSnuWa3f-CGzpMTSXllgX7O-NhkDUinD1UEK5ezehyA/s1600/a9af74f5a77a48dfc83a7c6676d26b78.jpg" title="Hidden pages" width="200" /></a></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;">One last <i>SEO</i> issue concerns the damage to your <i><b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" target="_blank">SEO strategy</a></b></i> that hidden pages can inflict.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">These are pages in your web site that are visible only to a search crawler. Hidden pages can also </span><span style="font-family: Georgia, 'Times New Roman', serif;">lead to issues such as hidden keywords and hidden links. Because <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html" target="_blank">keywords</a></b> and links help to </span><span style="font-family: Georgia, 'Times New Roman', serif;">boost your search rankings, many people try to capitalize on this by hiding them within the </span><span style="font-family: Georgia, 'Times New Roman', serif;">body of a web page, sometimes in a font color that perfectly matches the site background. </span><span style="font-family: Georgia, 'Times New Roman', serif;">There’s no way to beat the detection of hidden pages. If you have a web site and it contains </span><span style="font-family: Georgia, 'Times New Roman', serif;">hidden pages, it’s just a matter of time before the crawler figures out that the content is part of </span><span style="font-family: Georgia, 'Times New Roman', serif;">a hidden <b>SEO strategy</b>; and once that’s determined by the <b>crawler</b>, your site ranking will drop </span><span style="font-family: Georgia, 'Times New Roman', serif;">drastically.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div> <h3 style="text-align: justify;"> <span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>404 error pages</b></span></h3> <div class="separator" style="clear: both; text-align: center;"> <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/design-concerns-youre-likely-to.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="136" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgOlqkxM9R8QfxYPHdO1RtvCL8BF8cDjs00pp1Vdao5wHlkvUQxHxqaugPiypvRVUPeQVCd9Xre5jdkqEGG4kVZFrKSbRvQlFiM16uh9ajcBeyvcDbGCi6U-NjN1VOjZNpaKuWU_sk7PQ/s1600/cgcraft.gif" title="404 error pages" width="200" /></a></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">One problem that visitors may encounter is broken links that don’t lead to their intended target. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Instead, these links take the user to a worthless page that usually contains a message such </span><span style="font-family: Georgia, 'Times New Roman', serif;">as ‘‘error 404.’’ Not very descriptive, is it? When users encounter an error that they don’t understand, </span><span style="font-family: Georgia, 'Times New Roman', serif;">it simply adds to the frustration of being blocked from going where you want to go. </span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;"><b><span style="color: #cc0000;"><br /></span></b></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;"><b><span style="color: #cc0000;">Error pages happen: </span></b>links break, pages become outdated, and — especially if you’re linking to </span><span style="font-family: Georgia, 'Times New Roman', serif;">a search engine results page — people type incorrect URLs into their browsers all the time. It’s </span><span style="font-family: Georgia, 'Times New Roman', serif;">what you do about these issues that will determine whether your user heads off to another site </span><span style="font-family: Georgia, 'Times New Roman', serif;">or surfs back to your site in an effort to locate what they were looking for.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">No one wants their site visitors to encounter an error page, but sometimes you can’t help it. For </span><span style="font-family: Georgia, 'Times New Roman', serif;">those times when it does happen, you want the page to be as useful as possible to your visitors. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Adding elements that tell the visitor more about what happened and what their options are is </span><span style="font-family: Georgia, 'Times New Roman', serif;">the best way to accomplish that. That ‘‘error 404 page unavailable’’ message doesn’t give them </span><span style="font-family: Georgia, 'Times New Roman', serif;">anything to work from.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">Instead, you can use your error page to provide a list of links that are similar to what the user </span><span style="font-family: Georgia, 'Times New Roman', serif;">was trying to reach in the first place. Or you can offer a search box that enables users to search </span><span style="font-family: Georgia, 'Times New Roman', serif;">for information similar to what was on the page that they couldn’t reach. The worst thing you </span><span style="font-family: Georgia, 'Times New Roman', serif;">can do is nothing.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">Give your visitors options that are designed to keep them on your web site. And one more</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">thing: Don’t overwhelm them. An error page should look like an error page, even if it’s more</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">useful than the simple ‘‘this page doesn’t exist’’ error; but it should also be simple. However,</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">don’t make your error pages look like the rest of the site. You might assume that providing users </span><span style="font-family: Georgia, 'Times New Roman', serif;">with your site’s usual look and feel and navigational structure is the best way to ensure that they </span><span style="font-family: Georgia, 'Times New Roman', serif;">don’t leave, but that’s not the case. When you don’t distinguish an error page from the rest of </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site, two things can happen.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">First, users get confused. The error page looks like the rest of your site, so it’s not immediately </span><span style="font-family: Georgia, 'Times New Roman', serif;">recognized as an error. Second, the navigational or link structure that you include on the page </span><span style="font-family: Georgia, 'Times New Roman', serif;">might not work properly, which translates to even more frustration for the visitor.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">When designing error pages, your best option is to keep it simple and make it useful. Do that</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;">and you will likely ensure that your visitors stay on your site. At the same time, you’re providing </span><span style="font-family: Georgia, 'Times New Roman', serif;">useful information that can be loaded with keywords and other <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/components-of-seo-friendly-page.html" target="_blank"><b>SEO elements</b>. </a>The result is the </span><span style="font-family: Georgia, 'Times New Roman', serif;">best of both worlds: managing search engines while impressing your visitors with the usefulness </span><span style="font-family: Georgia, 'Times New Roman', serif;">of your site.</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <b style="font-family: Georgia, 'Times New Roman', serif;">Image Source</b><span style="font-family: Georgia, 'Times New Roman', serif;">: Google.com</span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><b>Thanks For Reading</b></span></div> <div style="text-align: justify;"> <br /></div> </div>

Design Concerns as per SEO aspect

Design Concerns You’re likely to encounter numerous problems with SEO when designing your web site. Some  are easy to overcome, ...

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