Online Seo For Beginners: search engine ranking

Design Concerns as per SEO aspect

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<span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: x-large;">Design Concerns</span></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzZIAp9JVcuwFyA4w2qUcD5kI4WiQ1SGMQRDexJIFzKPNyvYQr7jMS8_tl1poNMO-atSwAY6hukifBeMAMFXSA9ewpJtUqpAMU-QMdAtf28lqvzE_w75BGkEXFfXCT4Z7_Db2l6_jrXJ0/s1600/concern-620x330.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="search engine optimization" border="0" height="340" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzZIAp9JVcuwFyA4w2qUcD5kI4WiQ1SGMQRDexJIFzKPNyvYQr7jMS8_tl1poNMO-atSwAY6hukifBeMAMFXSA9ewpJtUqpAMU-QMdAtf28lqvzE_w75BGkEXFfXCT4Z7_Db2l6_jrXJ0/s1600/concern-620x330.jpg" title="Design concern" width="640" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">You’re likely to encounter numerous problems with <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/beginning-pure-search-engine.html" target="_blank">SEO</a></b> when designing your web site. Some </span><span style="font-family: Georgia, 'Times New Roman', serif;">are easy to overcome, others can be quite difficult. And still others aren’t problems you have to </span><span style="font-family: Georgia, 'Times New Roman', serif;">overcome per se, but issues you need to be aware of or you risk being ignored by <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search engine </a></b></span><span style="font-family: Georgia, 'Times New Roman', serif;"><b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">crawlers</a></b>.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Among the tactics that might seem okay to some, but actually aren’t, are the so-called <b>black-hat </b></span><span style="font-family: Georgia, 'Times New Roman', serif;"><b>SEO</b> techniques. These are practices that are implemented with a single goal in mind: increasing </span><span style="font-family: Georgia, 'Times New Roman', serif;"><b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html" target="_blank">search engine rankings</a></b>, no matter how inappropriate they might be. Some companies deliberately </span><span style="font-family: Georgia, 'Times New Roman', serif;">use such techniques when creating web sites, even if the results that are returned have </span><span style="font-family: Georgia, 'Times New Roman', serif;">absolutely nothing to do with the search terms users entered.</span></div>
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<span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Domain cloaking</b></span></h3>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/design-concerns-youre-likely-to.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSPLOlAgpB-gQlHcFaKKWgay-PMe3_Rr1KKadYrwBMoe_Gue0KTiafblMvUBcos-m4FX-sqvzMvFnV6CY-SyJMn7R8rdMEaIqtrVPsRWqVqM5fZMQSOJ7GQ_cKFLGZZrk3lA65W3o3BT8/s1600/no-cloaking.gif" title="domain cloaking" width="200" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">On the surface, domain cloaking sounds like a great idea. The concept is to show users a pretty </span><span style="font-family: Georgia, 'Times New Roman', serif;">web site that meets their needs, while at the same time showing <i>search engines</i> a highly optimized </span><span style="font-family: Georgia, 'Times New Roman', serif;">page that probably would be almost useless to users. In other words, it’s a slimy trick to </span><span style="font-family: Georgia, 'Times New Roman', serif;">gain search engine ranking while providing users with a nice site to look at.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">It starts with content <b>cloaking</b>, which is accomplished by creating web site code that can detect </span><span style="font-family: Georgia, 'Times New Roman', serif;">and differentiate a crawler from a site user. When the <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">crawler</a></b> enters the site, it is redirected to </span><span style="font-family: Georgia, 'Times New Roman', serif;">another web site that has been optimized for high search engine results. The problem with trying </span><span style="font-family: Georgia, 'Times New Roman', serif;">to gain higher search results this way is that many <i>search engines</i> can now spot it. As soon </span><span style="font-family: Georgia, 'Times New Roman', serif;">as they find that a web page uses such a cloaking method, the page is delisted from the search </span><span style="font-family: Georgia, 'Times New Roman', serif;">index and not included in the results.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Many unscrupulous <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/understanding-concept-of-search-engine.html" target="_blank">SEO</a></b> administrators will use this tactic on throw-away sites. They know</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">the site won’t be around for long anyway (usually because of some illegal activity), so they use </span><span style="font-family: Georgia, 'Times New Roman', serif;"><b>domain cloaking</b> to garner as much web site traffic as possible before the site is taken down or </span><span style="font-family: Georgia, 'Times New Roman', serif;">delisted.</span></div>
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<span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Duplicating content</b></span></h3>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/design-concerns-youre-likely-to.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUKgYYNz45uUF4A8O6RJitX2XYGirPlJTWPcIpwzgsa9Hem5Bob9DZjf6aodv_syVArzxh7hkdauZ2BUPy8CkPh7zZls3pfk4RQqRZgz3O5WcjRbs18lxSq-SI1R8nfsy5vJeEO08ps1o/s1600/canonicl-url-avoid-dulicate-content.png" title="duplicate content" width="200" /></a></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">When you’re putting together a web site, the content for that site often presents one of the </span><span style="font-family: Georgia, Times New Roman, serif;">greatest challenges, especially if it is a site that includes hundreds of pages. Many people opt to </span><span style="font-family: Georgia, 'Times New Roman', serif;">purchase bits of content, or even scrape content from other web sites to help populate their own.</span><span style="font-family: Georgia, 'Times New Roman', serif;">These shortcuts can cause real issues with <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/09/classifications-of-search-engines.html" target="_blank"><b>search engines</b>.</a></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Suppose your web site is about some form of marketing. It’s very easy to surf around the </span><span style="font-family: Georgia, 'Times New Roman', serif;">Web and find hundreds (or even thousands) of web sites from which you can pull free, </span><span style="font-family: Georgia, Times New Roman, serif;">permission-granted content to include on your web site. The problem is that every other person </span><span style="font-family: Georgia, 'Times New Roman', serif;">or company creating a web site could be doing the same thing. The result? A single article on a </span><span style="font-family: Georgia, 'Times New Roman', serif;">topic appears on hundreds of web sites — and users don’t find anything new when they search </span><span style="font-family: Georgia, 'Times New Roman', serif;">for that topic and every site has the same article.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">To help combat this type of content generation, some <b>search engines</b> now include as part of </span><span style="font-family: Georgia, Times New Roman, serif;">their search algorithm a method to measure the freshness of site content. If a crawler examines </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site and finds that much of your content is also on hundreds of other web sites, you run </span><span style="font-family: Georgia, 'Times New Roman', serif;">the risk of either ranking low or being delisted from the search engine’s indexing database. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Some search engines now look for four types of duplicate content:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ <span style="color: #cc0000;"><b>Highly distributed articles:</b></span> These are the free articles that seem to appear on every</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">single web site about a given topic. This content has usually been provided by a </span><span style="font-family: Georgia, 'Times New Roman', serif;">marketing-savvy entrepreneur as a way to gain attention for his or her project or passion. </span><span style="font-family: Georgia, 'Times New Roman', serif;">But no matter how valuable the information, if it appears on hundreds of sites, it will </span><span style="font-family: Georgia, 'Times New Roman', serif;">be deemed duplicate and reduce your chances of being listed high in the search result </span><span style="font-family: Georgia, 'Times New Roman', serif;">rankings.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ <b><span style="color: #cc0000;">Product descriptions for e-commerce stores:</span></b> The product descriptions included on </span><span style="font-family: Georgia, 'Times New Roman', serif;">nearly all web pages are not included in search engine results. Product descriptions can be </span><span style="font-family: Georgia, 'Times New Roman', serif;">very small, and depending on how many products you’re offering, there could be thousands </span><span style="font-family: Georgia, Times New Roman, serif;">of them. Crawlers are designed to skip over most product descriptions. Otherwise, </span><span style="font-family: Georgia, 'Times New Roman', serif;">a crawler might never be able to work completely through your site.</span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">■ <b><span style="color: #cc0000;">Duplicate web pages: </span></b>It’s pointless for a user to click through a search result only to find </span><span style="font-family: Georgia, 'Times New Roman', serif;">that your web pages have been shared with everyone else. These duplicate pages gum up </span><span style="font-family: Georgia, 'Times New Roman', serif;">the works and reduce the level at which your pages end up in the search results.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ <b><span style="color: #cc0000;">Content that has been scraped from numerous other sites:</span></b> Content scraping is the </span><span style="font-family: Georgia, 'Times New Roman', serif;">practice of pulling content from other web sites and repackaging it so that it looks like </span><span style="font-family: Georgia, 'Times New Roman', serif;">your own content. Although scraped content may look different from the original, it is still </span><span style="font-family: Georgia, 'Times New Roman', serif;">duplicate content, and many search engines will leave you completely out of the search </span><span style="font-family: Georgia, 'Times New Roman', serif;">index, and hence the search results. </span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b><span style="color: #e69138; font-size: large;">Hidden pages</span></b></span></h3>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/design-concerns-youre-likely-to.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXdohoyVXszSWlzI9ZLAjo3U8rP9jSZdVDAQuk2Ka6hx88kP0EjoFQTO6dBwHvMLgYmJ0xqGq4NyziJuAgV-8Hg3L4u7jWtNVbRSnuWa3f-CGzpMTSXllgX7O-NhkDUinD1UEK5ezehyA/s1600/a9af74f5a77a48dfc83a7c6676d26b78.jpg" title="Hidden pages" width="200" /></a></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">One last <i>SEO</i> issue concerns the damage to your <i><b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" target="_blank">SEO strategy</a></b></i> that hidden pages can inflict.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">These are pages in your web site that are visible only to a search crawler. Hidden pages can also </span><span style="font-family: Georgia, 'Times New Roman', serif;">lead to issues such as hidden keywords and hidden links. Because <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html" target="_blank">keywords</a></b> and links help to </span><span style="font-family: Georgia, 'Times New Roman', serif;">boost your search rankings, many people try to capitalize on this by hiding them within the </span><span style="font-family: Georgia, 'Times New Roman', serif;">body of a web page, sometimes in a font color that perfectly matches the site background. </span><span style="font-family: Georgia, 'Times New Roman', serif;">There’s no way to beat the detection of hidden pages. If you have a web site and it contains </span><span style="font-family: Georgia, 'Times New Roman', serif;">hidden pages, it’s just a matter of time before the crawler figures out that the content is part of </span><span style="font-family: Georgia, 'Times New Roman', serif;">a hidden <b>SEO strategy</b>; and once that’s determined by the <b>crawler</b>, your site ranking will drop </span><span style="font-family: Georgia, 'Times New Roman', serif;">drastically.</span></div>
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<span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>404 error pages</b></span></h3>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/design-concerns-youre-likely-to.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="136" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgOlqkxM9R8QfxYPHdO1RtvCL8BF8cDjs00pp1Vdao5wHlkvUQxHxqaugPiypvRVUPeQVCd9Xre5jdkqEGG4kVZFrKSbRvQlFiM16uh9ajcBeyvcDbGCi6U-NjN1VOjZNpaKuWU_sk7PQ/s1600/cgcraft.gif" title="404 error pages" width="200" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">One problem that visitors may encounter is broken links that don’t lead to their intended target. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Instead, these links take the user to a worthless page that usually contains a message such </span><span style="font-family: Georgia, 'Times New Roman', serif;">as ‘‘error 404.’’ Not very descriptive, is it? When users encounter an error that they don’t understand, </span><span style="font-family: Georgia, 'Times New Roman', serif;">it simply adds to the frustration of being blocked from going where you want to go. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b><span style="color: #cc0000;">Error pages happen: </span></b>links break, pages become outdated, and — especially if you’re linking to </span><span style="font-family: Georgia, 'Times New Roman', serif;">a search engine results page — people type incorrect URLs into their browsers all the time. It’s </span><span style="font-family: Georgia, 'Times New Roman', serif;">what you do about these issues that will determine whether your user heads off to another site </span><span style="font-family: Georgia, 'Times New Roman', serif;">or surfs back to your site in an effort to locate what they were looking for.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">No one wants their site visitors to encounter an error page, but sometimes you can’t help it. For </span><span style="font-family: Georgia, 'Times New Roman', serif;">those times when it does happen, you want the page to be as useful as possible to your visitors. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Adding elements that tell the visitor more about what happened and what their options are is </span><span style="font-family: Georgia, 'Times New Roman', serif;">the best way to accomplish that. That ‘‘error 404 page unavailable’’ message doesn’t give them </span><span style="font-family: Georgia, 'Times New Roman', serif;">anything to work from.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Instead, you can use your error page to provide a list of links that are similar to what the user </span><span style="font-family: Georgia, 'Times New Roman', serif;">was trying to reach in the first place. Or you can offer a search box that enables users to search </span><span style="font-family: Georgia, 'Times New Roman', serif;">for information similar to what was on the page that they couldn’t reach. The worst thing you </span><span style="font-family: Georgia, 'Times New Roman', serif;">can do is nothing.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Give your visitors options that are designed to keep them on your web site. And one more</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">thing: Don’t overwhelm them. An error page should look like an error page, even if it’s more</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">useful than the simple ‘‘this page doesn’t exist’’ error; but it should also be simple. However,</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">don’t make your error pages look like the rest of the site. You might assume that providing users </span><span style="font-family: Georgia, 'Times New Roman', serif;">with your site’s usual look and feel and navigational structure is the best way to ensure that they </span><span style="font-family: Georgia, 'Times New Roman', serif;">don’t leave, but that’s not the case. When you don’t distinguish an error page from the rest of </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site, two things can happen.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">First, users get confused. The error page looks like the rest of your site, so it’s not immediately </span><span style="font-family: Georgia, 'Times New Roman', serif;">recognized as an error. Second, the navigational or link structure that you include on the page </span><span style="font-family: Georgia, 'Times New Roman', serif;">might not work properly, which translates to even more frustration for the visitor.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">When designing error pages, your best option is to keep it simple and make it useful. Do that</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">and you will likely ensure that your visitors stay on your site. At the same time, you’re providing </span><span style="font-family: Georgia, 'Times New Roman', serif;">useful information that can be loaded with keywords and other <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/components-of-seo-friendly-page.html" target="_blank"><b>SEO elements</b>. </a>The result is the </span><span style="font-family: Georgia, 'Times New Roman', serif;">best of both worlds: managing search engines while impressing your visitors with the usefulness </span><span style="font-family: Georgia, 'Times New Roman', serif;">of your site.</span></div>
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<b style="font-family: Georgia, 'Times New Roman', serif;">Image Source</b><span style="font-family: Georgia, 'Times New Roman', serif;">: Google.com</span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b>Thanks For Reading</b></span></div>
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Design Concerns as per SEO aspect

Design Concerns You’re likely to encounter numerous problems with SEO when designing your web site. Some are easy to overcome, ...

Components of an SEO-Friendly Page

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<b><span style="color: #0b5394; font-family: Georgia, Times New Roman, serif; font-size: x-large;">Components of an SEO-Friendly Page</span></b></h2>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/components-of-seo-friendly-page.html" target="_blank"><img alt="search engine optimization" border="0" height="346" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0J8kq0a_Xff3Zv_YfXvQDCz5OXVhyphenhyphenzPc41Tm53IwKV6fDmtbRNaxeI1RWmSQJ1HgEX9rerizKJ2ksCghn_lYAidr8MXFytO_1Bl8ncVM0BiigvioyFSNSCZ-QY3MSlO1W9W56ge1iw-E/s1600/SEO-friendly-html.jpg" title="seo friendly page" width="640" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Building an <b>SEO-friendly</b> web site doesn’t happen by accident. It requires an understanding of what <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/another-elements-of-organic-seo.html" target="_blank">elements of search engines</a> examine and how those elements affect your <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html" target="_blank"><b>ranking</b></a>. It also requires including as many of those elements as possible on your site. It does little good to have all the right meta tags in place if you have no content and no links on your page. It’s easy to get caught up in the details of <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/understanding-concept-of-search-engine.html" target="_blank">SEO</a></b> and forget the simplest web-design principles — principles that play a large part in your search engine rankings. Having all the right keywords in the right places in your tags and titles won’t do you much good if the content on your page is nonexistent or completely unreachable by a <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search engine crawler</a></b>.</span></div>
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<b><span style="color: #3d85c6; font-family: Georgia, Times New Roman, serif; font-size: large;">Understanding entry and exit pages</span></b></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/components-of-seo-friendly-page.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="search engine optimization" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQVI-xB8LINwQT5Cg3XYRKEasNGNDGxgccgZqcThEXt6FZgralCCO5tigITLn6ubBIAUv2W6JDJeoIwXKNPRjCYl7vBLDHgl5RSdew9lUihxphOUv1miZk1slT65V0X0zudN5eoiKQkDI/s1600/entry-and-exit-trading1.jpg" title="entry and exit pages" /></a></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">The <i>entry and exit pages</i> are the first and last pages of your web site that a user sees. It’s important to understand that an entry page isn’t necessarily the home page on your web site. It can be any other page where a user lands, either by clicking through <i>search engine results</i>, by clicking a link from another web site or a piece of marketing material, or by bookmarking or typing directly into the address bar of a browser.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Entry pages are important in <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/beginning-pure-search-engine.html" target="_blank">SEO</a></b> because they are the first page users see — the electronic equivalent of a first impression. The typical web site is actually several small, connected sites.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Your company web site might contain hubs, or central points, for several different topics. For example, if your site represents a pet store, then you’ll have hubs within it for dogs, cats, birds, fish, and maybe exotic animals. Each hub will have a main page — which will likely be your entry page for that section — and several additional pages leading from that central page to other pages containing relevant content, products, or information about specific topics. Understanding which of your pages are likely entry pages helps you to optimize those pages for <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search engine crawlers</a>. Using the pet-store example, if your home page and all the hub pages are properly <b>Search Engine Optimized,</b> you potentially could be ranked at or near the top of five </span><span style="font-family: Georgia, 'Times New Roman', serif;">different sets of search results. When you add additional entry pages deeper in your web site structure (that is, a dog-training section to the hub for dogs), you’ve increased the number of times you can potentially end up at the top of <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html" target="_blank">search engine rankings.</a></b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Because entry pages are important in the structure of your web site, you want to monitor those pages using a web site analytics program to ensure they are working the way you expect them to work. A good analytics program, such as <b>Google Analytics</b>, will show you your top entry and exit pages.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Exit pages are those from which users leave your site, either by clicking through an exiting link, selecting a bookmark, or typing a different web address into their browser address bar. <span style="color: #cc0000;">Exit pages have two purposes. The first is to drive users from their entry pages to a desired exit page. This is called the path that users travel through your site. A typical path might look something like this:</span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>SERP   Home -> Women’s Clothing ->  Product Pages -> Shopping Cart -> Checkout   Receipt</b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">In this example, Home is the entry page and Receipt is the exit page. By looking at this navigational path, you can tell how users travel through your page and where they fall off the page; but there’s an added benefit to understanding the navigational path of your users. When you know how users travel through your site, you can leave what’s called a <span style="color: #cc0000;">bread-crumb trail</span> for them. That’s a navigational indicator on the web site that enables them to quickly see where they are on your site. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The bread-crumb trail not only helps users return to a previous page in the navigational path; it also makes it easier for a web crawler to fully examine your site. Because <b>crawlers</b> follow every link on your page, this is an internal link structure that leads crawlers to individual pages that you want included in <b>search engine results</b>.</span></div>
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<b><span style="color: #3d85c6; font-family: Georgia, Times New Roman, serif; font-size: large;">Choosing an Analytics Program</span></b></h3>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/components-of-seo-friendly-page.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="237" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZTBCPfZE0DOh9J3WqYSSQyaFHhRxAyU5dMKIiDHskze8Qob55_dWWqrHG2xoSJjFfw0V_Nikpwy0VZ7uPOEN86Ld-cD61vh3FvAY-56wgdpLF1x7GeI8zPUo0SQ5vIfHUkx97E766y5Q/s1600/google-analytics-udbytte.jpg" title="analytics" width="320" /></a></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">An important element in any <b><a href="https://www.blogger.com/2.%20http://onlineseoclassroomforbeginners.blogspot.in/2014/08/understanding-concept-of-search-engine.html" target="_blank">SEO</a></b> plan is analytics — the method by which you monitor the effectiveness of your web site. <span style="color: #cc0000;">Analytics are the metrics that show you how pages, links, keywords, and other elements of your web site are performing.</span> If your web host hasn’t provided you with an analytics program, find one. Not having an analytics program is like walking around in the dark, hoping you won’t bump into a wall.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Many web site owners shy away from analytics packages because they believe them to be complicated and expensive. However, they don’t always have to be. You can find a good analytics program that’s not only easy to use, but also inexpensive or even free; but use caution about making ease and low cost the deciding factors when selecting an analytics program.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The program will give you the power to see and control how your web site performs against your goals and expectations. You want it to show you everything you need to know, so here are some considerations when you’re evaluating analytics programs:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ What reports are included in the tools you’re examining, and how will you use those reports?</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ How do you gather the information used to create the metrics you need?</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ How often are your reports updated?</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ How much training is necessary to understand your application and the reports provided?</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Do you get software installation or is the product provided strictly as a web-based service?</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ What is the total cost of ownership?</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ What types of support are available?</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ What is the typical contract length?</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Many analytics programs are available. <b><span style="color: #cc0000;"><a href="http://www.google.com/analytics/" target="_blank">Google Analytics</a>, AW Stats, JayFlowers, ClickTracks,</span></b> and dozens of others all offer something different at a different price tag. If free is what you can afford, don’t assume you’ll get a terrible package. <b><a href="http://www.google.com/analytics/" target="_blank">Google Analytics</a></b> is one of the free packages available, and it’s an excellent program, based on what used to be the Urchin Analytics package (which was quite costly). Other programs cost anywhere from $30 to $300 a month, depending on the capabilities you’re purchasing.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Cost is not the most important factor, however. Ultimately, your main consideration should be how the analytics package can help you improve your business. Using powerful <b>titles Page </b>titles are one of the most important elements of site optimization. When a crawler examines your site, the first elements it looks at are the page titles; and when your site is ranked in search results, page titles are again one of the top elements considered. Therefore, when you create your web site, you need great page titles.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b><span style="color: #3d85c6;">Consider several key factors when coming up with your page titles:</span></b> </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Unless you’re Microsoft, don’t use your company name in the page title. A better choice is to use a descriptive keyword or phrase that tells users exactly what’s on the page. This helps to ensure that your <i>search engine rankings</i> are accurate.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Try to limit page titles to less than 50 characters, including spaces. Some search engines index only up to 50 characters; others might index as many as 150. Regardless, maintaining shorter page titles forces you to be precise in the titles that you choose and ensures that your page title will never be cut off in the search results.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Don’t repeat keywords in your title tags. Repetition can occasionally come across as spam when a crawler is examining your site, so avoid that in your title if possible, and never duplicate words just to gain a crawler’s attention. It could well get your site excluded from search engine listings.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Consider adding special characters at the beginning and end of your title to improve noticeability. Parentheses (()), arrows (<<>>), asterisks (****), and special symbols such as ££££ can help draw a user’s attention to your page title. These special characters and symbols don’t usually add to or detract from your SEO efforts, but they do serve to call attention to your site title.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Include a call to action in your title. There’s an adage that goes something like, ‘‘You’ll never sell a thing if you don’t ask for the sale.’’ That’s true on the Web too. If you want your users to do something, you have to ask them. All of your page titles should be indicated with the title tag when you code your web site. The </span><span style="font-family: Georgia, 'Times New Roman', serif;">title tag isn’t difficult to use. Here’s an example of such a tag:</span></div>
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<b><span style="font-family: Georgia, Times New Roman, serif;"><title>A Descriptive Web Site Title</title></span></b></div>
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<span style="font-family: Georgia, Times New Roman, serif;">If your page titles aren’t tagged properly, you may as well not be using them, so take the time to ensure that your page titles are short, descriptive, and tagged into your web site code. By using title tags, you increase the chances that your web site will be ranked high within <b>search engine results.</b></span></div>
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<b><span style="color: #3d85c6; font-family: Georgia, Times New Roman, serif; font-size: large;">Creating great content</span></b></h3>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/components-of-seo-friendly-page.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5F_m-5O9BzRlfLNTf8Ui-qjhSad3AFJOq8hskDnJyejRDyJi5_9omHeY8e-EMdYZgxJfsbkTaQCgMKZ_b0G40cDWDMJIN02Ry0Lrze-efP3Cwl8vrssUjK-cIKq0BKRHUcphqEu4hK9M/s1600/19c1919.jpg" title="content is king" width="320" /></a></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">Web site content is another element of an <b>SEO-friendly site</b> that you should spend plenty of time contemplating and completing. Fortunately, there are ways to create web site content that will make search crawlers love you. Great content starts with the right <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html" target="_blank"><b>keywords and phrases</b></a>. Select no more than three keywords or phrases to include in the content on any one of your web pages. Why only three? Wouldn’t </span><span style="font-family: Georgia, 'Times New Roman', serif;">more keywords and phrases ensure that search engines take notice of your site? Actually, when you use too many <b>keywords</b> in your content, you face two problems. First, the effectiveness of your keywords will be reduced by the number of different ones you’re using. Choose two or three for each page of your site and stick with those. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Second, you may be delisted or ignored because a search engine sees your <b>SEO </b>efforts as <b>keyword stuffing</b>. It’s a serious problem, and search engine crawlers will exclude your site or pages from indexes if they contain too many keywords. After you have the two or three keywords or phrases that you plan to focus on, you need to actually use those keywords in the page content. Many people assume that the more frequently you use the words, the higher your <i>search engine ranking</i> will be. Again, that’s not necessarily true. Just as using too many different keywords can cause a <i>crawler</i> to exclude you from a <b>search engine index</b>, overusing the same word will also cause crawlers to consider that as keyword stuffing. Again, you run the risk of having your site excluded from search indexes. The term used to describe the number of times a keyword is used on a page is <span style="color: #cc0000;">keyword density</span>.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">For most search engines, allowed keyword density is relatively low. Google is very strict about ranking sites that have a <span style="color: #cc0000;"><b>keyword density of 5 to 7 percent;</b></span> much lower or much higher and your ranking is seriously affected or completely lost. Yahoo!, MSN, and other search engines allow keyword densities of about 5 percent. Going over that mark could cause your site to be excluded from search results. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Keyword density is an important factor in your web site design, but there are other content concerns, too. Did you know that the freshness and focus of your content also affects how high your web site ranks? One reason why many companies began using blogs on their web sites was because blogs are updated frequently and they’re highly focused on a specific topic. This gives search engines new, relevant content to crawl.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Consider implementing a content strategy that includes regularly adding more focused content or expanding your content offerings. It doesn’t have to be a blog, but news links on the front page of the site, regularly changing articles, or some other type of changing content will help gain the attention of a search engine crawler. Don’t just set these elements up and leave them, however. You also have to ensure regular updates and keep the links included in the content active. <b><span style="color: #cc0000;">Broken links </span></b>are another crawler pet peeve. Unfortunately, with dynamic content, links will occasionally break. Make sure you’re checking this element of your content on a regular basis and set up some kind of user-feedback loop so broken links can be reported to your </span><span style="font-family: Georgia, 'Times New Roman', serif;"><b><a href="http://webmaster./">webmaster.</a></b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Finally, when you’re creating your web site content, consider interactive forums. If you’re adding articles to your site, give users a forum in which they can respond to the article, or a comments section. This leads to more frequent updates of your content, which search crawlers love. In short, forums provide users with an ongoing, interactive relationship with your web site, and give an extra boost to your search engine ranking.</span></div>
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<b><span style="color: #3d85c6; font-family: Georgia, Times New Roman, serif; font-size: large;">Maximizing graphics</span></b></h3>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/components-of-seo-friendly-page.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvT581qWqGi8YKJymvxvqPXms2UFb40WGvbAcB_rFfbke1oBlUSB94wcGDO_7efpqOAU4k2swLDbk_YnlBMd5pcoE73431DgoOT_t4J6BrK1RTsAKX5K1KO4V74MgQh4-kHWQ0Y7VpzeU/s1600/idraw_icon-100047545-gallery.png" title="graphics" width="320" /></a></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">Images or graphics on your web site are essential. They’re also basically ignored by search engines, so what’s the point of putting them on your site? There’s a good reason that has nothing to do with <b>SEO.</b> Without images, your page is just boring text. You’re not going to be happy with using plain text instead of that cool, new logo you had designed for your company, and neither are your users. They want to see pictures. If images are a must on a web site, then there should be a way to use those images to increase </span><span style="font-family: Georgia, 'Times New Roman', serif;">your web site traffic or to at least improve your <b>site ranking</b>. And there is. One technique that will help your SEO make use of graphics on your site is to tag those graphics with alt tags inside the img tags. The alt tags are the HTML tags used to display alternative text when a graphic is present. <span style="color: #cc0000;">An alt tag should be a short, descriptive phrase about the image, which includes the keywords used on that page when possible.</span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The img tags are the tags used to code the images that appear on your web site. Here’s an example of what an img tag, with an included alt tag, should look like:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Here’s how that tag breaks down: <img src="pic1.jpg" is your image tag; alt="alternative text"/> is your alternative text tag. The alternative text tag is where your keywords should be included if at all possible.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">You want to tag your images as part of your <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" target="_blank">SEO strategy</a> </b>for two reasons. <u><i>First, crawlers cannot index images for a search engine. The crawler ‘‘sees’’ the image and moves on to the text on the page. Therefore, something needs to take the place of that image, so the crawler can index it</i></u>. That’s what the alternative text does. If this text includes your keywords, and the image is near text that also includes the <b>keywords,</b> then you add credibility to your site in the logic of the crawler.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The second reason you want to tag your images as part of your <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" target="_blank">SEO strategy</a></b> is to take advantage of image-based search engines, such as Google Images. These image-based search engines are relatively new, but they shouldn’t be undervalued. Just as a search engine can find and index your site for users searching the Web, image-based search engines find and index your images. Then, when users perform a search for a specific <b>keyword or phrase</b>, your image is also ranked, along with the text on the pages. Image searches are gaining popularity, so crawlers like the one Google uses for its Google Images search engine will gain momentum, and image searches will add to the amount of web site traffic that your <b>SEO</b> strategies help to build. Conversely, while not discounting the value of images, don’t overuse them on your web pages either. As with any element of a web page, too much of a good thing is not good.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Thanks for reading</b></span></div>
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