MANIPULATING SEARCH ENGINE TO WORK FOR YOU

<div dir="ltr" style="text-align: left;" trbidi="on"> <h2 style="text-align: center;"> <span style="color: #45818e;"><span style="text-align: left;"><span style="font-family: Georgia, Times New Roman, serif; font-size: x-large;">MANIPULATING</span></span><span style="font-family: Georgia, Times New Roman, serif; font-size: x-large;"> SEARCH ENGINE  TO WORK FOR YOU</span></span></h2> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div class="separator" style="clear: both; text-align: center;"> <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/manipulating-search-engine-to-work-for.html"><img alt="search engine optimization" border="0" height="339" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEfJgsM75zxd-F3Vvy7mx1Hi0eF7WRkhtz8DTEP80GvycycRmCR5h8fiOyitmBa1oVAwQ1OSSO6Lm9_HgNy1iSAWM5pWsyV0zzUd8k0AwYzFMfudX0zuG09YBgiVrOyQlfgHyrmumKsN4/s1600/Ditch-Google-For-A-Day.png" title="search engine manipulation" width="640" /></a></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">All this information about search engines has one purpose — to show the way of their work so that you can put them to work for your website. Throughout this blog, you’ll find various strategies for optimizing your web site so it appears top in the search engine rankings when relevant searches are performed, but this requires that you know how it works.</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/beginning-pure-search-engine.html">Search engine optimization</a> is essentially the science of designing your web site to maximize your search engine rankings. This means that all of the elements of your web site are created with the goal of obtaining high search engine rankings. Those elements include the following:</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Landing and exit pages</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Page titles</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Content Of Site</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Visuals and Graphics</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Web site structure</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">In addition to these elements, however, you also have to consider things such as keywords,</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">links, HTML, and meta-tagging. Even after you have all the elements of your page optimized</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">for <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/anatomy-of-search-engine-structure-of.html">search engine</a> friendliness, there are other things to consider. </span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">For example, you can have </span><span style="font-family: Georgia, 'Times New Roman', serif;">all the right design elements included in your web pages and still have a relatively low search </span><span style="font-family: Georgia, 'Times New Roman', serif;">engine <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html">ranking</a>. Factors such as advertising campaigns and update frequency also affect your </span><span style="font-family: Georgia, 'Times New Roman', serif;"><b>SEO</b> efforts. </span><span style="font-family: Georgia, 'Times New Roman', serif;">All of this means that you should understand that the concept of search engine optimization is </span><span style="font-family: Georgia, 'Times New Roman', serif;">not based on any single element. Instead, search engine optimization is based on a vast number </span><span style="font-family: Georgia, 'Times New Roman', serif;">of elements and strategies. It’s also an ongoing process that doesn’t end once your web site </span><span style="font-family: Georgia, 'Times New Roman', serif;">is live.</span></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><span style="color: #444444;"><br /></span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">SEO is a living, breathing concept of maximizing the <b>traffic</b> that your web site generates, and as </span><span style="font-family: Georgia, 'Times New Roman', serif;">such it is a constantly moving target. If you’ve ever played a game of Whack-a-Mole, you can </span><span style="font-family: Georgia, 'Times New Roman', serif;">appreciate how difficult search engine optimization is to nail. In that game, a little mole pops up </span><span style="font-family: Georgia, 'Times New Roman', serif;">out of a hole. Your job is to whack the mole on top of the head before it disappears back down </span><span style="font-family: Georgia, 'Times New Roman', serif;">the hole and appears in another.</span></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><span style="color: #444444;"><br /></span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Search engine optimization operates on much the same concept. Search engines are constantly </span><span style="font-family: Georgia, 'Times New Roman', serif;">changing, so the methods and strategies used to achieve high search engine rankings must also </span><span style="font-family: Georgia, 'Times New Roman', serif;">change. As soon as that little mole pops up in one hole, it disappears and then reappears in </span><span style="font-family: Georgia, 'Times New Roman', serif;">another. It’s a frustrating game, but given enough time and concentration, you can become very </span><span style="font-family: Georgia, 'Times New Roman', serif;">good at it.</span></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <h3 style="text-align: center;"> <span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">Manipulating Search Engines</span></h3> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;"><b>SEO</b> is all about manipulating </span><span style="font-family: Georgia, Times New Roman, serif;">search engines — to an extent. Beyond that, the manipulation becomes something more sinister </span><span style="font-family: Georgia, 'Times New Roman', serif;">and you run the risk of having your web site removed from the search engine rankings completely. </span><span style="font-family: Georgia, 'Times New Roman', serif;">It’s true. It happens.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">What exactly can and can’t you do? There’s a list, and here is part of it.</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: center;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><b>YOU CAN:</b></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Create a web site that contains meta tags, content, graphics, and <b>keywords</b> that help </span><span style="font-family: Georgia, 'Times New Roman', serif;">improve your site ranking.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Use <i>keywords</i> liberally on your site, so long as they are used in the correct context of your</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">site topic and content.</span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Include reciprocal links to your site from others as long as those links are legitimate and </span><span style="font-family: Georgia, 'Times New Roman', serif;">relevant.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Encourage web site traffic through many venues, including keyword advertising, </span><span style="font-family: Georgia, 'Times New Roman', serif;">reciprocal links, and marketing campaigns.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Submit your web site to search engines manually, rather than wait for them to pick up </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site in the natural course of cataloging web sites.</span></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><span style="color: #444444;"><br /></span></span></div> <div style="text-align: center;"> <span style="font-family: Georgia, Times New Roman, serif;"><b>YOU CAN'T</b></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Trick search engines by imbedding <i>hidden keywords</i> in your web site. This is a practice </span><span style="font-family: Georgia, 'Times New Roman', serif;">that will very likely get you <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html">banned</a> from most search engines.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Artificially generate links to your site from unrelated sites for the purpose of increasing </span><span style="font-family: Georgia, 'Times New Roman', serif;">your ranking based on link analysis. Most search engines have a built-in mechanism that </span><span style="font-family: Georgia, 'Times New Roman', serif;">detects this type of deceptive practice.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Artificially generate traffic to your web site so that it appears more popular than it is. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Again, there are safeguards in place to prevent this from happening; and if you trip those</span></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">safeguards, you could end up on the banned list for many search engines.</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Force your web site to appear in search engine rankings by submitting the site repeatedly</span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">for inclusion in the rankings. A good general rule of thumb is that you should submit your s</span><span style="font-family: Georgia, 'Times New Roman', serif;">ite once and then wait at least six weeks before submitting it again. Submitting it repeatedly </span><span style="font-family: Georgia, 'Times New Roman', serif;">will, again, only lead to something nasty like being banned from the search engine.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Expect search engines to automatically rank you at the top of your topic, category, or keyword </span><span style="font-family: Georgia, 'Times New Roman', serif;">as soon as the site is picked up. It can take a little time to build the status that you</span></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">need to reach a high search engine ranking. Remember, SEO is a process.</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">These are just basic rules for putting search engines to work for you. </span><span style="font-family: Georgia, 'Times New Roman', serif;">As you get started, however, keep these in </span><span style="font-family: Georgia, 'Times New Roman', serif;">mind because you’ll see them repeatedly throughout this blog and any other </span><span style="font-family: Georgia, 'Times New Roman', serif;">research that you might be doing on <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/09/characteristics-of-search.html">search engine optimization</a>.</span></span></div> <div style="text-align: justify;"> <br /></div> <h3 style="text-align: center;"> <span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">SEO is hard work</span></h3> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Something to remember as you embark on this journey toward SEO is that it is not going to</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">be easy. Just when you think you have it figured out, the <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html">search ranking algorithm</a> will change.</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">If you’re lucky, the change will only mildly affect your search rankings. However, if you build</span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">your site to please search engines, it’s more likely that your search rankings will be turned on </span><span style="font-family: Georgia, 'Times New Roman', serif;">their head.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">That’s one reason why it’s vitally important that you build your web site with users in mind</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">first, and then search rankings. Ultimately, search engine designers take cues for the changes</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">they may make from the behavior of searchers. Therefore, if you’re constantly vigilant and</span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">attending to your visitors’ needs, your web site won’t be as affected by changes in the <b>search </b></span><b style="font-family: Georgia, 'Times New Roman', serif;">engine algorithm.</b></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">It’s still a lot of work to reach this level of user-friendly design. Some people assume a few</span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">tweaks here and there are all they need, but unless your site is very well designed to start with,tweaking just won’t cut it. It’s more realistic to understand that you’ll end up putting dozens of </span><span style="font-family: Georgia, 'Times New Roman', serif;">hours into your separate SEO efforts.</span></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div> <h3 style="text-align: center;"> <span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">Scheduling SEO efforts</span></h3> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Because SEO is so much work, a good way to manage it is to schedule daily time into your</span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">routine for SEO efforts. Of course, this is after the initial implementation of SEO. Initially, SEO </span><span style="font-family: Georgia, 'Times New Roman', serif;">should be done during the build of a new web site, or it can be built into existing sites if they </span><span style="font-family: Georgia, 'Times New Roman', serif;">are not new constructions. However, if you’re building better SEO into an existing site that’s </span><span style="font-family: Georgia, 'Times New Roman', serif;">poorly optimized, then be prepared for a major site redesign.</span></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><span style="color: #444444;"><br /></span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">SEO is a holistic approach to improving your search engine rankings. As such, it requires attention </span><span style="font-family: Georgia, 'Times New Roman', serif;">to your whole site. It does little good to optimize portions of your site and leave other areas </span><span style="font-family: Georgia, 'Times New Roman', serif;">lacking the same attention to detail. If you’re going to SEO your site, do it right and make sure </span><span style="font-family: Georgia, 'Times New Roman', serif;">you hit all of the elements as you go.</span></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><b>Thanks for reading</b></span></div> </div>

MANIPULATING SEARCH ENGINE TO WORK FOR YOU

MANIPULATING  SEARCH ENGINE  TO WORK FOR YOU All this information about search engines has one purpose — to show the way of thei...

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