Online Seo For Beginners: seo online

Understanding Web Site Optimization

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<span style="color: #b45f06; font-family: Georgia, Times New Roman, serif; font-size: x-large;">UNDERSTANDING WEBSITE OPTIMIZATION</span></h2>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/understanding-web-site-optimization.html" target="_blank"><img border="0" height="330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3sTFfaN_uKmMpFJXxyaW5dLwextDay6cvpc49f74xbdC4s7unzDuRtR8k64QNAdpp8HcG1l8_Lrd-9MPLTjm8SditC4lJNgQnMzN-Ps0toc8Wl9uQ1om3GIdP1lvz6X5p9dkgRUhteiE/s1600/website-conversion-optimization-services.jpg" width="640" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Web site <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/beginning-pure-search-engine.html" target="_blank">optimization</a></b> is all about creating a site that is discoverable by search engines and search directories. It sounds simple enough, but there are many aspects of site optimization to consider, and not all of them are about the keywords, links, or HTML tagging of your site. <u>Does hosting matter?</u></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">This question comes up frequently when a company or individual is designing a web site. Does it matter who hosts your site? The answer is no, but that’s not to say that domain hosting is unimportant. Elements of the hosting have a major impact on how your site <i>ranks </i>in <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search results.</a></b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">One of the biggest issues that you’ll face with domain hosting is the location of your hosting company. If you’re in the United States and you purchase a domain that is hosted on a server in England, your search engine rankings will suffer. Geographically, <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search engine crawlers</a></b> will read your site as being contradictory to your location. Because many search engines serve up results with some element of geographical location included, this contradiction could be enough to affect your ranking.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The length of time for which you register your domain name could also affect your search engine ranking. Many hackers use throw-away domains, domain names that are registered for no more than a year, because they usually don’t even get to use the domain for a full year before they are shut down. In fact, the typical malicious web site is online for less than four months, and usually for no more than a couple of weeks to a month. For this reason, some search engines have implemented ranking criteria that give priority to domains registered for longer periods. A longer registration also shows a commitment to maintaining the web site.</span></div>
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<span style="color: #b45f06; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Domain-naming tips</b></span></h3>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/understanding-web-site-optimization.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaeFodeerWcuQDnLhwqxNWlV5XavHArgo5FGyNte8owEJqeup9z8WJqNSf4n9vi5e1we67Jkpy4sSCxARIJ3XzNNQm7rPSmyF5hl772t5_qFnaKSMFM6Pa2cONwUZQxecyJeA6Pci1BOg/s1600/internet-domain-name-registration-service-250x250.jpg" /></a></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">The question of what to name a web site is always a big one. When selecting a name, most people think in terms of their business name, personal name, or a word or phrase that has meaning </span><span style="font-family: Georgia, 'Times New Roman', serif;">for them. What they often don’t consider is how that name will work for the site’s <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/understanding-concept-of-search-engine.html" target="_blank">SEO</a></b>. Does the name have anything at all to do with the site, or is it completely unrelated? Have you ever wondered why a company might be willing to pay millions of dollars for a domain name? <u><i>The domain name business.com was purchased for $7.5 million in 1999 and was recently thought to be valued at more than $300 million. Casino.com went for $5.5 million and worldwideweb.com sold for $3.5 million. What’s so important about a name?</i></u></span></div>
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<span style="color: #b45f06; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Choosing the right site name</b></span></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/understanding-web-site-optimization.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE9cpU1-uiHL7vqZYfudvnzJVDw87tcTZJrvuccfTupO3rR1BRexguWoeZLmFQdWEyxfKDJpRyKefnuZxyaFysGLyqjpPe4yk9XLcqVBHVUO69stTZ_aQNKdVwKG5gR5hRb5mOI7FOLM0/s1600/your-site-431x300.jpg" width="320" /></a></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">Where </span><b style="font-family: Georgia, 'Times New Roman', serif;"><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/understanding-concept-of-search-engine.html" target="_blank">SEO</a></b><span style="font-family: Georgia, 'Times New Roman', serif;"> is concerned, the name of your web site is as important as many of the other </span><b style="font-family: Georgia, 'Times New Roman', serif;"><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/another-elements-of-organic-seo.html" target="_blank">SEO elements</a></b><span style="font-family: Georgia, 'Times New Roman', serif;"> that you need to consider. Try this test. Use your favorite search engine to search for a topic, perhaps ‘‘Money-Making business.’’ When your search results are returned, look at the top five results. Most of the time, a web site containing those words will be returned in those top five results, and it will often be in the number one slot. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">In other words, <u>if your company name is ABC Company but your business is selling Leather bags, consider purchasing the domain name LeatherBags.com</u>, instead of ABC Company. com. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">ABC Company may not get you in the top of search rankings, but the very specific nature of your product probably will; and both the content of your site and your domain name will attract <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">crawlers</a></b> in the way you want. Using a domain name containing a <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html" target="_blank">keyword</a></b> from your content usually improves your site ranking.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">A few more things that you should keep in mind when you’re determining your domain name include the following: </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Keep the name as short as possible. Too many characters in a name mean increased potential for misspellings. It also means that your site address will be much harder for users to remember unless it’s something really startling.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Avoid dashes, underscores, and other meaningless characters. If the domain name that you want is taken, don’t just add a random number or piece of punctuation to the name in order to ‘‘get close.’’ Close doesn’t count here. Instead, try to find another word that’s relevant and possibly included in the list of keywords you’ll be using. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">For example, instead of purchasing www.yourwebsite2.com, try something like www.yoursitesubject.com.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Opt for a .com name whenever possible. There are a lot of domain extensions to choose from, such as info, biz, us, tv, names, and jobs, but if the .com version of your chosen domain name is available, that’s always the best choice. Users tend to think in terms of .com, and any other extension will be harder for them to remember. Com names also tend to receive higher <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html" target="_blank">rankings in search engines</a></b> than web sites using other extensions, so if your competition has www.yoursite.com and you choose to use www.yoursite.biz, </span><span style="font-family: Georgia, 'Times New Roman', serif;">chances are good that the competition will rank higher in search results than you. </span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b><span style="color: #cc0000;">Try this:</span></b> Choose a random term and then use your favorite search engines to search for that term. Looking only at the top one or two pages of search results, how many of those sites have an extension other than .com? If you do see extensions other than .com, they’re likely to be .org, .net, .gov, or .edu—and you probably won’t see many of those. That’s how prevalent .com is, and it illustrates why you should try to use it whenever possible.</span></div>
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<span style="color: #b45f06; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Considering URL structures</b></span></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/understanding-web-site-optimization.html" target="_blank"><img border="0" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1s3wsWaRFTN9jftPErzqOXRDsoPP6rfREJd30mQIqSVXYcX9xlrdG8c0yHyLWiy3YtEsQR7D4K2aCRxvWhWBU1E53kYeaw-ASosvAgEMgxbnYNORvP6wQERc-ScSKDOlR3QPlbYYwOcI/s1600/Internet.jpg" width="640" /></a></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">One more thing to think about as you’re choosing your domain name is how </span><b style="font-family: Georgia, 'Times New Roman', serif;">URLs</b><span style="font-family: Georgia, 'Times New Roman', serif;"> will be structured as you begin to put your site together. Some URLs are very long and seem completely random. For example, take a look at any given product page URL for Amazon.com. If you copy and paste that URL into a document, it could be two or three lines long, and it won’t mean a thing to you after the Amazon.com part.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Ever notice how Amazon.com product pages rarely (if ever) seem to turn up in search rankings? That’s because the pages are dynamic, and a URL that exists on Amazon today may not exist there tomorrow. <i>Dynamic URLs</i> change. Often. And for a variety of reasons. Sometimes dynamic URLs are used on product pages, but they can also be used when content is drawn from a database on a visitor-by-visitor basis or when visitor tracking information is included in the URL.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Typically, <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search crawlers</a></b> can’t effectively crawl sites that have dynamic URLs because the crawler can’t trigger the dynamic URL the way a user does. One way to deal with dynamic URLs is to use a program that rewrites them.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">URL rewriting is a common practice in SEO, especially since Google stated that it can’t effectively crawl dynamic URLs. Unfortunately, even URL rewriting comes with a set of drawbacks. For example, because even a rewritten dynamic URL tends to be very long, they often wrap — or become two lines — in error messages or when used in blog posts or forums. The result is sometimes an incomplete URL that can’t be followed.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">URL rewriting also introduces the possibility for errors, especially if the rewriting is done manually in the coding for a web page. A better option is to use static URLs. Static URLs remain the same all the time. You can see static URLs all over the Web. Even blog posts have a temporary dynamic URL, but then once the post goes into archives, the URL becomes static and doesn’t change again. It helps to more effectively </span><span style="font-family: Georgia, 'Times New Roman', serif;">rank web pages that change temporarily and then become permanent. Another advantage of static URLs is that, when used, these URLs can contain keywords that are meaningful not only to search crawlers, but also to the people who visit your web site. Static URLs are easier to read. They usually contain mostly words, with few numbers, and they never include randomly generated identifiers.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">As you’re putting your site together, consider how it’s going to grow and how you’ll be naming the pages that you add to it. Part of that consideration is entirely site design and will be determined by the programming language that you use to create your site; but much of it involves forethought about how such matters will be handled. Discuss with your web site designer how you would like to have the URL structure handled. The designer will know how to ensure that your URLs are as usable as the rest of your site.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Again, it’s important to realize that domain naming is only one fa</span><span style="font-family: Georgia, 'Times New Roman', serif;">cet of SEO strategy. It won’t make or break your SEO, but it can have some effect. Therefore, take the time to think about the name you plan to register for your site and then how you plan to structure your URLs as your site grows.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">If you can use a name that not only reaches your audience, but also lands you a little higher in search results and makes it easier to create useful URL structures, then by all means purchase it; but if no name really seems to work in the <b>SEO strategy</b> for your site, don’t get discouraged. You can make up for any domain-naming issues by implementing solid keyword strategies, tagging strategies, and other <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/another-elements-of-organic-seo.html" target="_blank">elements of SEO</a></b>. Do try to keep your URL structure simple, though, even when your domain name might not be your first choice.</span></div>
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<span style="color: #b45f06; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Understanding usability</b></span></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/understanding-web-site-optimization.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img border="0" height="170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJPwSI181hTfUNZrxLNwl1imIcBoQe2F0nzsX7qT_ABGSNqhEnuGlXEkagiQ6jaTeGnIGXWumERktGpndKrhHO1ngrNyAlHhQrz4YwnDnZ9qi4KlWohyphenhyphenQ-EKlRqMiVgqHxJQ1Um4WWpZM/s1600/usability1.jpg" width="200" /></a></div>
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<span style="color: #990000; font-family: Georgia, 'Times New Roman', serif;"><b>Usability:</b></span><span style="font-family: Georgia, 'Times New Roman', serif;"> </span><u style="font-family: Georgia, 'Times New Roman', serif;">It means different things to different web site designers. It’s also been at the top of every user’s requirements list since the Web became part of daily life.</u><span style="font-family: Georgia, 'Times New Roman', serif;"> When users click through to your web site from a </span><b style="font-family: Georgia, 'Times New Roman', serif;"><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search results page</a></b><span style="font-family: Georgia, 'Times New Roman', serif;">, they want the site to work for them. That means they want to be able to find what they’re looking for, to navigate from place to place, and to be able to load pages quickly, without any difficulties.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Web site users are impatient. They don’t like to wait for pages to load, they don’t want to deal with Flash graphics or JavaScript, and they don’t want to be lost. These are all elements of usability — how the user navigates through and uses your web site. And yes, usability has an impact on SEO, especially from the perspective of your site links and loading times. When a search engine crawler comes to your site, it crawls through the site looking at keywords, links, contextual clues, meta and HTML tags, and a whole host of other elements. The crawler moves from page to page, indexing what it finds for inclusion in search results; but if that crawler reaches the first page and can’t get past the fancy Flash you’ve created, or if it</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">gets into the site and finds links that don’t work or that lead to unexpected locations, it will recognize this and make note of it in the indexed site data. That can damage your <b>search engine rankings.</b></span></div>
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<span style="color: #b45f06; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Navigation knowledge</b></span></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/understanding-web-site-optimization.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaJQ8Je7MaHuUzFKtXXJUDuZz1rLxyd_G-g_EmoKbqD4EuDbWLY_zp-ZnsftS71a3k7i5WZDxTZm-cIn8ZjAfnk0TPqzf7NJb6G70mrNITAy90_74i5WY87YCzPnWC7hQUk2cReTL0nTM/s1600/Website-Design.jpg" width="320" /></a></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">When you consider web site navigation, there are two types: </span><span style="color: #990000; font-family: Georgia, 'Times New Roman', serif;">internal navigation and external navigation.</span><span style="font-family: Georgia, 'Times New Roman', serif;"> </span></div>
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<b><span style="font-family: Georgia, Times New Roman, serif;"><span style="color: #990000;">Internal navigation</span> involves the links that move users from one page to another on your site. </span><span style="font-family: Georgia, Times New Roman, serif;"><span style="color: #990000;">External navigation</span> refers to links that take users away from your page. </span></b></blockquote>
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<span style="font-family: Georgia, Times New Roman, serif;">In order for your navigation to be <i>SEO-friendly</i>, you have to use both types of navigation carefully. Look at a number of different high-ranking web sites. How is the navigation of those sites designed? In most cases, you’ll find that the top sites have a left-hand navigation bar that’s often text based, and some have a button-based navigation bar across the top of the page. Few have only buttons down the left side, and all of them have text links somewhere in the landing page.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The reason why the navigation structure for many sites looks the same is because this plan works. Having a text-based navigation bar on the left works for SEO because it enables you to use anchor tags with the <b>keywords</b> you’re using for the site. It also enables crawlers to move from one page to another with ease.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Buttons are harder for crawlers to navigate, and depending on the code in which those buttons are designed, they might be completely invisible to the crawler. That’s why many companies that put button-based links at the top of the page also include a text-based navigation bar on the left. The crawler can still move from page to page, but the user is happy with the design of the site.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The other elements that appear on nearly every page are text-based links within the content of the page. Again, those links are usually created with anchor tags that include the keywords the site is using to build site ranking. This is an effective way to gain site ranking. The crawler comes into the site, examines the linking system, examines the content of the page, compares these items, and finds that the links are relevant to the content, which is relevant to the keywords. That’s how your ranking is determined. Every element works together. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Take the time to design a navigational structure that’s not only comfortable for your users, but also <i>crawler-friendly</i>. If it can’t always be perfect for the crawlers, make sure it’s perfect for users. Again, SEO is influenced by many different factors, but return visits from users are the ultimate goal. This may mean that you have to test your site structure and navigation with a user group and change it a few times before you find a method that works both for returning users and for the crawlers that help to bring you new users. Do those tests. That’s the only way you’ll learn what works.</span></div>
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<span style="color: #b45f06; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Usability considerations</b></span></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/understanding-web-site-optimization.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img border="0" height="170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJPwSI181hTfUNZrxLNwl1imIcBoQe2F0nzsX7qT_ABGSNqhEnuGlXEkagiQ6jaTeGnIGXWumERktGpndKrhHO1ngrNyAlHhQrz4YwnDnZ9qi4KlWohyphenhyphenQ-EKlRqMiVgqHxJQ1Um4WWpZM/s1600/usability1.jpg" width="200" /></a></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">It’s not always possible to please both your site users and the crawlers that determine your </span><b style="font-family: Georgia, 'Times New Roman', serif;"><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html" target="_blank">page ranking</a></b><span style="font-family: Georgia, 'Times New Roman', serif;">. It is possible, however, to work around problems. Of course, the needs of users come first because once you get them to your site you want them to come back. On the Internet, it’s extremely easy for users to surf away from your site and never look back — and returning visits can make or break your site. The catch is that in order to build returning visitors, you have to build new visitors, which is the purpose of SEO. That means you need </span><b style="font-family: Georgia, 'Times New Roman', serif;">search engines</b><span style="font-family: Georgia, 'Times New Roman', serif;"> to take notice of your site.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">When it seems that users’ preferences are contrary to crawlers’ preferences, there is a solution: a <b><span style="color: #990000;">site map</span></b>. There are two types of which you should be aware. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b><span style="color: #990000;">A basic site map is an overview of the navigational structure of your web site.</span></b> </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">It’s usually text based, and it’s nothing more than an overview that includes links to all the pages on your web site. Crawlers love site maps. You should, too.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">A site map enables you to outline the navigational structure of your web site, down to the second or third level of depth, using text-based links that should include anchors and keywords. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">An example of a site map for the Work.com web site is shown in Figure 4-5. When a site map exists on your web page, a search engine crawler can locate the map and then crawl all the pages that are linked from it. All those pages are then included in the search engine index and will appear on <b>search engine results pages</b>. Where they appear on those <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">SERPs</a> is determined by how well the SEO is done for each individual page.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">A second type of site map, the <b><span style="color: #990000;">XML site map</span></b>, is different from what you think of as a site map in both form and function. An XML site map is a file that lists all the URLs for a web site. This file is usually not seen by site visitors, only by the crawlers that index your site. A site map enables you to include links to all of your pages, two to three levels deep, that include keywords and anchor tags.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Thanks For reading</b></span></div>
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Understanding Web Site Optimization

UNDERSTANDING WEBSITE OPTIMIZATION Web site optimization is all about creating a site that is discoverable by search engines and ...

MANIPULATING SEARCH ENGINE TO WORK FOR YOU

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<span style="color: #45818e;"><span style="text-align: left;"><span style="font-family: Georgia, Times New Roman, serif; font-size: x-large;">MANIPULATING</span></span><span style="font-family: Georgia, Times New Roman, serif; font-size: x-large;"> SEARCH ENGINE  TO WORK FOR YOU</span></span></h2>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/manipulating-search-engine-to-work-for.html"><img alt="search engine optimization" border="0" height="339" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEfJgsM75zxd-F3Vvy7mx1Hi0eF7WRkhtz8DTEP80GvycycRmCR5h8fiOyitmBa1oVAwQ1OSSO6Lm9_HgNy1iSAWM5pWsyV0zzUd8k0AwYzFMfudX0zuG09YBgiVrOyQlfgHyrmumKsN4/s1600/Ditch-Google-For-A-Day.png" title="search engine manipulation" width="640" /></a></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">All this information about search engines has one purpose — to show the way of their work so that you can put them to work for your website. Throughout this blog, you’ll find various strategies for optimizing your web site so it appears top in the search engine rankings when relevant searches are performed, but this requires that you know how it works.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/beginning-pure-search-engine.html">Search engine optimization</a> is essentially the science of designing your web site to maximize your search engine rankings. This means that all of the elements of your web site are created with the goal of obtaining high search engine rankings. Those elements include the following:</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Landing and exit pages</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Page titles</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Content Of Site</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Visuals and Graphics</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Web site structure</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">In addition to these elements, however, you also have to consider things such as keywords,</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">links, HTML, and meta-tagging. Even after you have all the elements of your page optimized</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">for <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/anatomy-of-search-engine-structure-of.html">search engine</a> friendliness, there are other things to consider. </span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">For example, you can have </span><span style="font-family: Georgia, 'Times New Roman', serif;">all the right design elements included in your web pages and still have a relatively low search </span><span style="font-family: Georgia, 'Times New Roman', serif;">engine <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html">ranking</a>. Factors such as advertising campaigns and update frequency also affect your </span><span style="font-family: Georgia, 'Times New Roman', serif;"><b>SEO</b> efforts. </span><span style="font-family: Georgia, 'Times New Roman', serif;">All of this means that you should understand that the concept of search engine optimization is </span><span style="font-family: Georgia, 'Times New Roman', serif;">not based on any single element. Instead, search engine optimization is based on a vast number </span><span style="font-family: Georgia, 'Times New Roman', serif;">of elements and strategies. It’s also an ongoing process that doesn’t end once your web site </span><span style="font-family: Georgia, 'Times New Roman', serif;">is live.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">SEO is a living, breathing concept of maximizing the <b>traffic</b> that your web site generates, and as </span><span style="font-family: Georgia, 'Times New Roman', serif;">such it is a constantly moving target. If you’ve ever played a game of Whack-a-Mole, you can </span><span style="font-family: Georgia, 'Times New Roman', serif;">appreciate how difficult search engine optimization is to nail. In that game, a little mole pops up </span><span style="font-family: Georgia, 'Times New Roman', serif;">out of a hole. Your job is to whack the mole on top of the head before it disappears back down </span><span style="font-family: Georgia, 'Times New Roman', serif;">the hole and appears in another.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Search engine optimization operates on much the same concept. Search engines are constantly </span><span style="font-family: Georgia, 'Times New Roman', serif;">changing, so the methods and strategies used to achieve high search engine rankings must also </span><span style="font-family: Georgia, 'Times New Roman', serif;">change. As soon as that little mole pops up in one hole, it disappears and then reappears in </span><span style="font-family: Georgia, 'Times New Roman', serif;">another. It’s a frustrating game, but given enough time and concentration, you can become very </span><span style="font-family: Georgia, 'Times New Roman', serif;">good at it.</span></span></div>
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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">Manipulating Search Engines</span></h3>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;"><b>SEO</b> is all about manipulating </span><span style="font-family: Georgia, Times New Roman, serif;">search engines — to an extent. Beyond that, the manipulation becomes something more sinister </span><span style="font-family: Georgia, 'Times New Roman', serif;">and you run the risk of having your web site removed from the search engine rankings completely. </span><span style="font-family: Georgia, 'Times New Roman', serif;">It’s true. It happens.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">What exactly can and can’t you do? There’s a list, and here is part of it.</span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b>YOU CAN:</b></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Create a web site that contains meta tags, content, graphics, and <b>keywords</b> that help </span><span style="font-family: Georgia, 'Times New Roman', serif;">improve your site ranking.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Use <i>keywords</i> liberally on your site, so long as they are used in the correct context of your</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">site topic and content.</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Include reciprocal links to your site from others as long as those links are legitimate and </span><span style="font-family: Georgia, 'Times New Roman', serif;">relevant.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Encourage web site traffic through many venues, including keyword advertising, </span><span style="font-family: Georgia, 'Times New Roman', serif;">reciprocal links, and marketing campaigns.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Submit your web site to search engines manually, rather than wait for them to pick up </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site in the natural course of cataloging web sites.</span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>YOU CAN'T</b></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Trick search engines by imbedding <i>hidden keywords</i> in your web site. This is a practice </span><span style="font-family: Georgia, 'Times New Roman', serif;">that will very likely get you <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html">banned</a> from most search engines.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Artificially generate links to your site from unrelated sites for the purpose of increasing </span><span style="font-family: Georgia, 'Times New Roman', serif;">your ranking based on link analysis. Most search engines have a built-in mechanism that </span><span style="font-family: Georgia, 'Times New Roman', serif;">detects this type of deceptive practice.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Artificially generate traffic to your web site so that it appears more popular than it is. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Again, there are safeguards in place to prevent this from happening; and if you trip those</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">safeguards, you could end up on the banned list for many search engines.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Force your web site to appear in search engine rankings by submitting the site repeatedly</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">for inclusion in the rankings. A good general rule of thumb is that you should submit your s</span><span style="font-family: Georgia, 'Times New Roman', serif;">ite once and then wait at least six weeks before submitting it again. Submitting it repeatedly </span><span style="font-family: Georgia, 'Times New Roman', serif;">will, again, only lead to something nasty like being banned from the search engine.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Expect search engines to automatically rank you at the top of your topic, category, or keyword </span><span style="font-family: Georgia, 'Times New Roman', serif;">as soon as the site is picked up. It can take a little time to build the status that you</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">need to reach a high search engine ranking. Remember, SEO is a process.</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">These are just basic rules for putting search engines to work for you. </span><span style="font-family: Georgia, 'Times New Roman', serif;">As you get started, however, keep these in </span><span style="font-family: Georgia, 'Times New Roman', serif;">mind because you’ll see them repeatedly throughout this blog and any other </span><span style="font-family: Georgia, 'Times New Roman', serif;">research that you might be doing on <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/09/characteristics-of-search.html">search engine optimization</a>.</span></span></div>
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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">SEO is hard work</span></h3>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Something to remember as you embark on this journey toward SEO is that it is not going to</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">be easy. Just when you think you have it figured out, the <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html">search ranking algorithm</a> will change.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">If you’re lucky, the change will only mildly affect your search rankings. However, if you build</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">your site to please search engines, it’s more likely that your search rankings will be turned on </span><span style="font-family: Georgia, 'Times New Roman', serif;">their head.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">That’s one reason why it’s vitally important that you build your web site with users in mind</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">first, and then search rankings. Ultimately, search engine designers take cues for the changes</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">they may make from the behavior of searchers. Therefore, if you’re constantly vigilant and</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">attending to your visitors’ needs, your web site won’t be as affected by changes in the <b>search </b></span><b style="font-family: Georgia, 'Times New Roman', serif;">engine algorithm.</b></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">It’s still a lot of work to reach this level of user-friendly design. Some people assume a few</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">tweaks here and there are all they need, but unless your site is very well designed to start with,tweaking just won’t cut it. It’s more realistic to understand that you’ll end up putting dozens of </span><span style="font-family: Georgia, 'Times New Roman', serif;">hours into your separate SEO efforts.</span></span></div>
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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">Scheduling SEO efforts</span></h3>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Because SEO is so much work, a good way to manage it is to schedule daily time into your</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">routine for SEO efforts. Of course, this is after the initial implementation of SEO. Initially, SEO </span><span style="font-family: Georgia, 'Times New Roman', serif;">should be done during the build of a new web site, or it can be built into existing sites if they </span><span style="font-family: Georgia, 'Times New Roman', serif;">are not new constructions. However, if you’re building better SEO into an existing site that’s </span><span style="font-family: Georgia, 'Times New Roman', serif;">poorly optimized, then be prepared for a major site redesign.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">SEO is a holistic approach to improving your search engine rankings. As such, it requires attention </span><span style="font-family: Georgia, 'Times New Roman', serif;">to your whole site. It does little good to optimize portions of your site and leave other areas </span><span style="font-family: Georgia, 'Times New Roman', serif;">lacking the same attention to detail. If you’re going to SEO your site, do it right and make sure </span><span style="font-family: Georgia, 'Times New Roman', serif;">you hit all of the elements as you go.</span></span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b>Thanks for reading</b></span></div>
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MANIPULATING SEARCH ENGINE TO WORK FOR YOU

MANIPULATING SEARCH ENGINE TO WORK FOR YOU All this information about search engines has one purpose — to show the way of thei...