Online Seo For Beginners: serps

Problem Pages and Work-Arounds

<div dir="ltr" style="text-align: left;" trbidi="on">
<h2 style="text-align: center;">
<span style="color: #b45f06; font-family: Georgia, Times New Roman, serif; font-size: x-large;">Problem Pages and Work-Arounds</span></h2>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">No matter how much time and consideration you put into your <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" target="_blank"><b>SEO strategy</b></a>, some elements of your web site will require special consideration. Certain sites — such as <b>portals</b> — need a different approach than a standard web site might require. How you deal with these issues will have an impact on the effectiveness of your <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/beginning-pure-search-engine.html" target="_blank">SEO</a></b> efforts.</span></div>
<h3 style="text-align: justify;">
<span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: large;">Painful Portals</span></h3>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/problem-pages-and-work-arounds-no.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="search engine optimization" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2eZ_IQn0uiPEv4PN0wWijgELGNWO3kQG9K8AUZHNqvjv-NVCWKMymx5UAtV6ZcJqcdCwqG3UBNY27dNSDhYogesFRMYfNZrC-BRIVNC5NXap0s_aNnimpeVDw058oHUjHvzz7HtE_H1k/s1600/web-portal.gif" title="Portals" /></a></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, 'Times New Roman', serif;">The use of portals — web sites that are designed to funnel users to other web sites and content — as a <b>search engine</b> placement tool is a hotly debated topic. Many experts will start throwing around the word ‘‘spam’’ when the subject of <b>SEO</b> and portals comes up; and there have been serious problems with portals that are nothing more than <i>search engine spam</i>. In the past, portals have certainly been used as an easy <b>link-building</b> tool offering nothing more than regurgitated information. Sometimes the information is vaguely reworded, but it’s the still the same information.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">Search engine operators have long been aware of this tactic and have made every effort to hinder its usefulness by looking for duplicate content, interlinking strategies, and other similar indicators. Using these techniques, search engines have managed to reduce the usefulness of portal web sites as <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/understanding-concept-of-search-engine.html" target="_blank">SEO</a></b> spam mechanisms.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">However, because search engine operators need to be cautious about portals that are nothing more than SEO spam, if your site is a portal, then optimizing it will be a little harder. As with all web site design, the best objective for your site, even for a portal, is to help your visitors achieve a desired result, whether that’s purchasing a product, signing up for a newsletter, or finding desired information. If you make using your site easy and relevant, your site visitors will stay on your site longer, view more pages, and return to your site in the future. <b>Portals</b> help you reach these goals by acting as excellent tools for consolidating information into smaller, more manageable sources of information that users find easier to use and digest.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">Too often, people optimizing web sites focus on the <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">spiders</a></b> and forget about the visitors. The sites you are developing have to appeal to the visitors and provide them with the information they’re looking for, or all you will have at the end of the day are hosting bills and low conversion rates. Portal web sites enable you to create a series of information resources that provide full information on any given topic, while structuring a network of information covering a much larger scope. Though the visitor is of significant importance when building a web site, the site itself is of primary significance, too. There’s no point in creating a beautiful web site if no one’s going to see it, and portals are a fantastic tool for <u><i>increasing your online visibility and search engine exposure</i></u>, for a wide variety of reasons. Perhaps the most significant of these reasons is the increase in keywords that you can use in portal promotion. Rather than have one web site with which to target a broad range of keywords, portals enable you to have many web sites, each of which can have its own set of </span><span style="font-family: Georgia, 'Times New Roman', serif;"><b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html" target="_blank">keywords</a>.</b> For example, instead of trying to put ‘‘deer hunting’’ and ‘‘saltwater fishing’’ on the same page, you can create a hunting portal that enables you to have separate sites for deer hunting, saltwater fishing, and any other type of hunting activity you’d like to include. </span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">On one page it’s much easier to target the two key phrases ‘‘deer season’’ and ‘‘Mississippi hunting license’’ than it is to target two key phrases like ‘‘deer season’’ and ‘‘marlin fishing.’’ Targeting incompatible <b>keywords or phrases</b> — that is, keywords or phrases that aren’t related to a larger topic — makes it harder to have both readable, relevant content and reach the keywords that you need to use. There are other advantages to creating web portals as well. Having a portal enables you to have multiple home pages, which gives you the opportunity to create sites that consistently appear in a top ranking. You also have more sites to include in your other <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" target="_blank">SEO strategies</a></b> and more places to include keywords. However, there is a fine line between a useful portal and one that causes search engines to turn away without listing your portal on <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">SERPs</a></b>.  As with most issues in web design, keep it user-friendly and attractive. If you have any concerns </span><span style="font-family: Georgia, 'Times New Roman', serif;">that the actions you’re taking with your site or the design methods that you’re using could lead to negative results for the <b>SEO </b>of your site, don’t use them. If you have a feeling that a strategy won’t work, it probably won’t, and you’re wasting your time if you use a design you’re not comfortable with.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<h3 style="text-align: justify;">
<span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: large;">Fussy frames</span></h3>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/problem-pages-and-work-arounds-no.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="289" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJxIO6WoA77vLKfTfBucKCHChxZGTJQG7kOgMgNVssTNPPCgGTgQ_YcNB63Ua5_ufPX6PEIALXz70js77f47u6LVqXcxnz3V6_FePzo0X_m8N4V95VoLyUlOOdTTFXvuAiPVa21RKbU2M/s1600/frames2.jpg" title="frames" width="320" /></a></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, 'Times New Roman', serif;">Some web site designs require the use of frames. <span style="color: #cc0000;">Frames are sections of a web site, with each section constituting an entity separate from the other portions of the page. </span>Because the frames on a site represent separate URLs, they often create display issues for users whose browsers don’t support frames, and for <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search crawlers</a> that encounter the frames and can’t index sites where the frame is the navigational structure.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">You have a couple of options when frames are essential to the design of your web site. The first is to include an alternative to the framed site. This requires the use of the noframes tag. This tag directs the user’s browser to display the site without the framed navigational system. Users may see a stripped-down version of your site, but at least they can still see it. When a <b>search crawler</b> encounters a site made with frames, the noframes tag enables it to index the alternative site. It’s important to realize, however, that when you use the noframes tag, you need to load the code for an entire web page between the opening tag and closing tag. Another issue with frames is that search engines often display an internal page on your site in response to a search query, but if this <b>internal page</b> does not contain a link to your home page or some form of navigation menu, users are stuck on that page and cannot navigate through your site. That means the search crawler is also stuck in that same spot. As a result, the crawler might not index your site.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">The solution, of course, is to place on the page a link that leads to your home page. In this link, include the <b>attribute TARGET = "_top".</b> This prevents your site from becoming nested within your own frames, which locks users on the page they landed on from the search results. It also makes it possible for crawlers to efficiently crawl your site without getting stuck.  That link back to your home page will probably look something like this: </span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: center;">
<span style="font-family: Georgia, Times New Roman, serif;"><b><a href="index.html" TARGET = "_top">Return to Home Page</a></b></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">Frames are difficult, but not impossible, to get around when you’re putting <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" target="_blank">SEO strategies </a></b>into place. It’s a good idea to avoid them, but they won’t keep you completely out of <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html" target="_blank">search engine rankings</a></b>. You just have to use a different approach to reach those high rankings you desire.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<h3 style="text-align: justify;">
<span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: large;">Cranky cookies</span></h3>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/problem-pages-and-work-arounds-no.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="search engine optimization" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQeAKU_kum7zEkyXqPMnyGgb9oovo26hPgDV2LuJPlnFG_fCtoNiKPtSIzWTAPQHN0JhSATIsaXfrUY399teNNYRbLuvSiE6Vg3aRfFNqOdDZhIaOGey03E4PzK1I5YPq9Skn80FAo_TM/s1600/cookie-ch.jpg" title="cookies" /></a></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, 'Times New Roman', serif;">Cookies are one of those irritating facts of life on the Internet. Users want web sites tailored to them, and cookies are one way companies have found to do that. When users enter a site and customize some feature of it, a small piece of code — the cookie — is placed on the user’s hard drive. Then, when the user returns to the site in the future, that cookie can be accessed and the user’s preferences executed.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">When cookies work properly, they’re an excellent tool for web designers. When they don’t work as they should, problems arise. The main issue with cookies is that some browsers allow users to set how cookies will be delivered to them; and some source code prompts the user to be asked before a cookie is accepted. When this happens, the <b>search engine crawler</b> is effectively stopped in its tracks, and it doesn’t pick back up where it stopped once the cookies are delivered. In addition, any navigation that requires cookies prevents a crawler from indexing the pages. To overcome this issue, you must code cookies to ensure that the source code is not designed to query the user before the cookie is delivered. </span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b>If you like the post please comment and share it.</b></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b>Thanks for Reading</b></span></div>
</div>

Problem Pages and Work-Arounds

Problem Pages and Work-Arounds No matter how much time and consideration you put into your SEO strategy , some elements of your web site...

Components of an SEO-Friendly Page

<div dir="ltr" style="text-align: left;" trbidi="on">
<h2 style="text-align: center;">
<b><span style="color: #0b5394; font-family: Georgia, Times New Roman, serif; font-size: x-large;">Components of an SEO-Friendly Page</span></b></h2>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/components-of-seo-friendly-page.html" target="_blank"><img alt="search engine optimization" border="0" height="346" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0J8kq0a_Xff3Zv_YfXvQDCz5OXVhyphenhyphenzPc41Tm53IwKV6fDmtbRNaxeI1RWmSQJ1HgEX9rerizKJ2ksCghn_lYAidr8MXFytO_1Bl8ncVM0BiigvioyFSNSCZ-QY3MSlO1W9W56ge1iw-E/s1600/SEO-friendly-html.jpg" title="seo friendly page" width="640" /></a></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">Building an <b>SEO-friendly</b> web site doesn’t happen by accident. It requires an understanding of what <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/another-elements-of-organic-seo.html" target="_blank">elements of search engines</a> examine and how those elements affect your <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html" target="_blank"><b>ranking</b></a>. It also requires including as many of those elements as possible on your site. It does little good to have all the right meta tags in place if you have no content and no links on your page. It’s easy to get caught up in the details of <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/understanding-concept-of-search-engine.html" target="_blank">SEO</a></b> and forget the simplest web-design principles — principles that play a large part in your search engine rankings. Having all the right keywords in the right places in your tags and titles won’t do you much good if the content on your page is nonexistent or completely unreachable by a <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search engine crawler</a></b>.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: center;">
<div style="text-align: center;">
<b><span style="color: #3d85c6; font-family: Georgia, Times New Roman, serif; font-size: large;">Understanding entry and exit pages</span></b></div>
<div style="text-align: center;">
<b><span style="color: #3d85c6; font-family: Georgia, Times New Roman, serif; font-size: large;"><br /></span></b></div>
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/components-of-seo-friendly-page.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="search engine optimization" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQVI-xB8LINwQT5Cg3XYRKEasNGNDGxgccgZqcThEXt6FZgralCCO5tigITLn6ubBIAUv2W6JDJeoIwXKNPRjCYl7vBLDHgl5RSdew9lUihxphOUv1miZk1slT65V0X0zudN5eoiKQkDI/s1600/entry-and-exit-trading1.jpg" title="entry and exit pages" /></a></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, 'Times New Roman', serif;">The <i>entry and exit pages</i> are the first and last pages of your web site that a user sees. It’s important to understand that an entry page isn’t necessarily the home page on your web site. It can be any other page where a user lands, either by clicking through <i>search engine results</i>, by clicking a link from another web site or a piece of marketing material, or by bookmarking or typing directly into the address bar of a browser.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">Entry pages are important in <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/beginning-pure-search-engine.html" target="_blank">SEO</a></b> because they are the first page users see — the electronic equivalent of a first impression. The typical web site is actually several small, connected sites.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">Your company web site might contain hubs, or central points, for several different topics. For example, if your site represents a pet store, then you’ll have hubs within it for dogs, cats, birds, fish, and maybe exotic animals. Each hub will have a main page — which will likely be your entry page for that section — and several additional pages leading from that central page to other pages containing relevant content, products, or information about specific topics. Understanding which of your pages are likely entry pages helps you to optimize those pages for <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search engine crawlers</a>. Using the pet-store example, if your home page and all the hub pages are properly <b>Search Engine Optimized,</b> you potentially could be ranked at or near the top of five </span><span style="font-family: Georgia, 'Times New Roman', serif;">different sets of search results. When you add additional entry pages deeper in your web site structure (that is, a dog-training section to the hub for dogs), you’ve increased the number of times you can potentially end up at the top of <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html" target="_blank">search engine rankings.</a></b></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">Because entry pages are important in the structure of your web site, you want to monitor those pages using a web site analytics program to ensure they are working the way you expect them to work. A good analytics program, such as <b>Google Analytics</b>, will show you your top entry and exit pages.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">Exit pages are those from which users leave your site, either by clicking through an exiting link, selecting a bookmark, or typing a different web address into their browser address bar. <span style="color: #cc0000;">Exit pages have two purposes. The first is to drive users from their entry pages to a desired exit page. This is called the path that users travel through your site. A typical path might look something like this:</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><span style="color: #cc0000;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b>SERP   Home -> Women’s Clothing ->  Product Pages -> Shopping Cart -> Checkout   Receipt</b></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">In this example, Home is the entry page and Receipt is the exit page. By looking at this navigational path, you can tell how users travel through your page and where they fall off the page; but there’s an added benefit to understanding the navigational path of your users. When you know how users travel through your site, you can leave what’s called a <span style="color: #cc0000;">bread-crumb trail</span> for them. That’s a navigational indicator on the web site that enables them to quickly see where they are on your site. </span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">The bread-crumb trail not only helps users return to a previous page in the navigational path; it also makes it easier for a web crawler to fully examine your site. Because <b>crawlers</b> follow every link on your page, this is an internal link structure that leads crawlers to individual pages that you want included in <b>search engine results</b>.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<h3 style="text-align: center;">
<b><span style="color: #3d85c6; font-family: Georgia, Times New Roman, serif; font-size: large;">Choosing an Analytics Program</span></b></h3>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/components-of-seo-friendly-page.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="237" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZTBCPfZE0DOh9J3WqYSSQyaFHhRxAyU5dMKIiDHskze8Qob55_dWWqrHG2xoSJjFfw0V_Nikpwy0VZ7uPOEN86Ld-cD61vh3FvAY-56wgdpLF1x7GeI8zPUo0SQ5vIfHUkx97E766y5Q/s1600/google-analytics-udbytte.jpg" title="analytics" width="320" /></a></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, 'Times New Roman', serif;">An important element in any <b><a href="https://www.blogger.com/2.%20http://onlineseoclassroomforbeginners.blogspot.in/2014/08/understanding-concept-of-search-engine.html" target="_blank">SEO</a></b> plan is analytics — the method by which you monitor the effectiveness of your web site. <span style="color: #cc0000;">Analytics are the metrics that show you how pages, links, keywords, and other elements of your web site are performing.</span> If your web host hasn’t provided you with an analytics program, find one. Not having an analytics program is like walking around in the dark, hoping you won’t bump into a wall.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">Many web site owners shy away from analytics packages because they believe them to be complicated and expensive. However, they don’t always have to be. You can find a good analytics program that’s not only easy to use, but also inexpensive or even free; but use caution about making ease and low cost the deciding factors when selecting an analytics program.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">The program will give you the power to see and control how your web site performs against your goals and expectations. You want it to show you everything you need to know, so here are some considerations when you’re evaluating analytics programs:</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">■ What reports are included in the tools you’re examining, and how will you use those reports?</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">■ How do you gather the information used to create the metrics you need?</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">■ How often are your reports updated?</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">■ How much training is necessary to understand your application and the reports provided?</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">■ Do you get software installation or is the product provided strictly as a web-based service?</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">■ What is the total cost of ownership?</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">■ What types of support are available?</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">■ What is the typical contract length?</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">Many analytics programs are available. <b><span style="color: #cc0000;"><a href="http://www.google.com/analytics/" target="_blank">Google Analytics</a>, AW Stats, JayFlowers, ClickTracks,</span></b> and dozens of others all offer something different at a different price tag. If free is what you can afford, don’t assume you’ll get a terrible package. <b><a href="http://www.google.com/analytics/" target="_blank">Google Analytics</a></b> is one of the free packages available, and it’s an excellent program, based on what used to be the Urchin Analytics package (which was quite costly). Other programs cost anywhere from $30 to $300 a month, depending on the capabilities you’re purchasing.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">Cost is not the most important factor, however. Ultimately, your main consideration should be how the analytics package can help you improve your business. Using powerful <b>titles Page </b>titles are one of the most important elements of site optimization. When a crawler examines your site, the first elements it looks at are the page titles; and when your site is ranked in search results, page titles are again one of the top elements considered. Therefore, when you create your web site, you need great page titles.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b><span style="color: #3d85c6;">Consider several key factors when coming up with your page titles:</span></b> </span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">■ Unless you’re Microsoft, don’t use your company name in the page title. A better choice is to use a descriptive keyword or phrase that tells users exactly what’s on the page. This helps to ensure that your <i>search engine rankings</i> are accurate.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">■ Try to limit page titles to less than 50 characters, including spaces. Some search engines index only up to 50 characters; others might index as many as 150. Regardless, maintaining shorter page titles forces you to be precise in the titles that you choose and ensures that your page title will never be cut off in the search results.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">■ Don’t repeat keywords in your title tags. Repetition can occasionally come across as spam when a crawler is examining your site, so avoid that in your title if possible, and never duplicate words just to gain a crawler’s attention. It could well get your site excluded from search engine listings.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">■ Consider adding special characters at the beginning and end of your title to improve noticeability. Parentheses (()), arrows (<<>>), asterisks (****), and special symbols such as ££££ can help draw a user’s attention to your page title. These special characters and symbols don’t usually add to or detract from your SEO efforts, but they do serve to call attention to your site title.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">■ Include a call to action in your title. There’s an adage that goes something like, ‘‘You’ll never sell a thing if you don’t ask for the sale.’’ That’s true on the Web too. If you want your users to do something, you have to ask them. All of your page titles should be indicated with the title tag when you code your web site. The </span><span style="font-family: Georgia, 'Times New Roman', serif;">title tag isn’t difficult to use. Here’s an example of such a tag:</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: center;">
<b><span style="font-family: Georgia, Times New Roman, serif;"><title>A Descriptive Web Site Title</title></span></b></div>
<div style="text-align: justify;">
<b><span style="font-family: Georgia, Times New Roman, serif;"><br /></span></b></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">If your page titles aren’t tagged properly, you may as well not be using them, so take the time to ensure that your page titles are short, descriptive, and tagged into your web site code. By using title tags, you increase the chances that your web site will be ranked high within <b>search engine results.</b></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><b><br /></b></span></div>
<h3 style="text-align: center;">
<b><span style="color: #3d85c6; font-family: Georgia, Times New Roman, serif; font-size: large;">Creating great content</span></b></h3>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/components-of-seo-friendly-page.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5F_m-5O9BzRlfLNTf8Ui-qjhSad3AFJOq8hskDnJyejRDyJi5_9omHeY8e-EMdYZgxJfsbkTaQCgMKZ_b0G40cDWDMJIN02Ry0Lrze-efP3Cwl8vrssUjK-cIKq0BKRHUcphqEu4hK9M/s1600/19c1919.jpg" title="content is king" width="320" /></a></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, 'Times New Roman', serif;">Web site content is another element of an <b>SEO-friendly site</b> that you should spend plenty of time contemplating and completing. Fortunately, there are ways to create web site content that will make search crawlers love you. Great content starts with the right <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html" target="_blank"><b>keywords and phrases</b></a>. Select no more than three keywords or phrases to include in the content on any one of your web pages. Why only three? Wouldn’t </span><span style="font-family: Georgia, 'Times New Roman', serif;">more keywords and phrases ensure that search engines take notice of your site? Actually, when you use too many <b>keywords</b> in your content, you face two problems. First, the effectiveness of your keywords will be reduced by the number of different ones you’re using. Choose two or three for each page of your site and stick with those. </span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">Second, you may be delisted or ignored because a search engine sees your <b>SEO </b>efforts as <b>keyword stuffing</b>. It’s a serious problem, and search engine crawlers will exclude your site or pages from indexes if they contain too many keywords. After you have the two or three keywords or phrases that you plan to focus on, you need to actually use those keywords in the page content. Many people assume that the more frequently you use the words, the higher your <i>search engine ranking</i> will be. Again, that’s not necessarily true. Just as using too many different keywords can cause a <i>crawler</i> to exclude you from a <b>search engine index</b>, overusing the same word will also cause crawlers to consider that as keyword stuffing. Again, you run the risk of having your site excluded from search indexes. The term used to describe the number of times a keyword is used on a page is <span style="color: #cc0000;">keyword density</span>.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">For most search engines, allowed keyword density is relatively low. Google is very strict about ranking sites that have a <span style="color: #cc0000;"><b>keyword density of 5 to 7 percent;</b></span> much lower or much higher and your ranking is seriously affected or completely lost. Yahoo!, MSN, and other search engines allow keyword densities of about 5 percent. Going over that mark could cause your site to be excluded from search results. </span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">Keyword density is an important factor in your web site design, but there are other content concerns, too. Did you know that the freshness and focus of your content also affects how high your web site ranks? One reason why many companies began using blogs on their web sites was because blogs are updated frequently and they’re highly focused on a specific topic. This gives search engines new, relevant content to crawl.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">Consider implementing a content strategy that includes regularly adding more focused content or expanding your content offerings. It doesn’t have to be a blog, but news links on the front page of the site, regularly changing articles, or some other type of changing content will help gain the attention of a search engine crawler. Don’t just set these elements up and leave them, however. You also have to ensure regular updates and keep the links included in the content active. <b><span style="color: #cc0000;">Broken links </span></b>are another crawler pet peeve. Unfortunately, with dynamic content, links will occasionally break. Make sure you’re checking this element of your content on a regular basis and set up some kind of user-feedback loop so broken links can be reported to your </span><span style="font-family: Georgia, 'Times New Roman', serif;"><b><a href="http://webmaster./">webmaster.</a></b></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">Finally, when you’re creating your web site content, consider interactive forums. If you’re adding articles to your site, give users a forum in which they can respond to the article, or a comments section. This leads to more frequent updates of your content, which search crawlers love. In short, forums provide users with an ongoing, interactive relationship with your web site, and give an extra boost to your search engine ranking.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<h3 style="text-align: center;">
<b><span style="color: #3d85c6; font-family: Georgia, Times New Roman, serif; font-size: large;">Maximizing graphics</span></b></h3>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/components-of-seo-friendly-page.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvT581qWqGi8YKJymvxvqPXms2UFb40WGvbAcB_rFfbke1oBlUSB94wcGDO_7efpqOAU4k2swLDbk_YnlBMd5pcoE73431DgoOT_t4J6BrK1RTsAKX5K1KO4V74MgQh4-kHWQ0Y7VpzeU/s1600/idraw_icon-100047545-gallery.png" title="graphics" width="320" /></a></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, 'Times New Roman', serif;">Images or graphics on your web site are essential. They’re also basically ignored by search engines, so what’s the point of putting them on your site? There’s a good reason that has nothing to do with <b>SEO.</b> Without images, your page is just boring text. You’re not going to be happy with using plain text instead of that cool, new logo you had designed for your company, and neither are your users. They want to see pictures. If images are a must on a web site, then there should be a way to use those images to increase </span><span style="font-family: Georgia, 'Times New Roman', serif;">your web site traffic or to at least improve your <b>site ranking</b>. And there is. One technique that will help your SEO make use of graphics on your site is to tag those graphics with alt tags inside the img tags. The alt tags are the HTML tags used to display alternative text when a graphic is present. <span style="color: #cc0000;">An alt tag should be a short, descriptive phrase about the image, which includes the keywords used on that page when possible.</span></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, 'Times New Roman', serif;"><span style="color: #cc0000;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">The img tags are the tags used to code the images that appear on your web site. Here’s an example of what an img tag, with an included alt tag, should look like:</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: center;">
<b><span style="font-family: Georgia, Times New Roman, serif;"><img src="pic1.jpg" alt="alternative text"/></span></b></div>
<div style="text-align: justify;">
<b><span style="font-family: Georgia, Times New Roman, serif;"><br /></span></b></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">Here’s how that tag breaks down: <img src="pic1.jpg" is your image tag; alt="alternative text"/> is your alternative text tag. The alternative text tag is where your keywords should be included if at all possible.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">You want to tag your images as part of your <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" target="_blank">SEO strategy</a> </b>for two reasons. <u><i>First, crawlers cannot index images for a search engine. The crawler ‘‘sees’’ the image and moves on to the text on the page. Therefore, something needs to take the place of that image, so the crawler can index it</i></u>. That’s what the alternative text does. If this text includes your keywords, and the image is near text that also includes the <b>keywords,</b> then you add credibility to your site in the logic of the crawler.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;">The second reason you want to tag your images as part of your <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" target="_blank">SEO strategy</a></b> is to take advantage of image-based search engines, such as Google Images. These image-based search engines are relatively new, but they shouldn’t be undervalued. Just as a search engine can find and index your site for users searching the Web, image-based search engines find and index your images. Then, when users perform a search for a specific <b>keyword or phrase</b>, your image is also ranked, along with the text on the pages. Image searches are gaining popularity, so crawlers like the one Google uses for its Google Images search engine will gain momentum, and image searches will add to the amount of web site traffic that your <b>SEO</b> strategies help to build. Conversely, while not discounting the value of images, don’t overuse them on your web pages either. As with any element of a web page, too much of a good thing is not good.</span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Thanks for reading</b></span></div>
</div>

Components of an SEO-Friendly Page

Components of an SEO-Friendly Page Building an SEO-friendly web site doesn’t happen by accident. It requires an understanding o...