Online Seo For Beginners

Keyword Competitive Research

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<b><span style="color: #6aa84f; font-size: x-large;">Keyword Competitive Research</span></b><br />
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/" target="_blank"><img border="0" height="424" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcwbUDsLwKCYizATWtVqjXxb8XT7QYxzS6HtCRVrjaF760f3d7LK4Q6YElVUM6iTMAVXxqGAkoR4MgFlYxwzhN4_kkFYRhJd5t1yZ4JdRZFMFC0vGVzDraYSl-yv2QshTHJdAPgroqLbk/s1600/keyword-research.jpg" width="640" /></a></div>
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<b style="text-align: justify;">Keyword research</b><span style="text-align: justify;"> is the core of any </span><i style="text-align: justify;">SEO campaign</i><span style="text-align: justify;"> and it is vitally important when developing </span><b style="text-align: justify;">PPC programs</b><span style="text-align: justify;">. You should choose carefully the keywords that you believe will be most effective, because the keywords selected during the research phase will be included in your web site copy,well as your </span><i style="text-align: justify;">PPC</i><span style="text-align: justify;"> programs, and many other types of campaigns. For starters, you should select valid keywords from a variety of sources, including the following:</span></div>
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■ Your own knowledge of the product or service that you’re marketing: From your own knowledge, you should be able to choose at least one word that characterizes the product or service. If you’re unable to select that word, spend some time getting to know your products and services better.<br />
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■ Your customers: Your customers will be able to tell you what keywords they think of or use when searching for your product or service. Customers can be your best source for valid and relevant keywords, because you’re trying to reach people just like them.<br />
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■ Competitors’ web sites. Check your competitors’ web sites for additional keywords that you may not have considered during your initial brainstorming session. Obviously, if your competitors are using these keywords, there will be some competition for them, but better to have the competition than to be left outside the arena while the games are taking place.</div>
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<b><span style="color: #6aa84f; font-size: large;">Keyword suggestion tools</span></b><br />
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One tool that you should use when developing your keyword list is a <b>keyword suggestion tool</b>. Keyword suggestion tools are just that: tools that provide a list of suggested <b>keywords</b> based on a base word that you enter into the search tool. Some of the words returned may not have occurred to you when you were brainstorming keywords and soliciting feedback from your customers about the words they would use. In addition, <i>keyword</i> suggestion tools provide some of the information that you’ll need to determine how much competition there is for the keywords and phrases you’re considering using.<br />
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In the past, measuring the competition for your search terms was done by performing a search for each keyword or phrase using one search engine at a time. When the <i>SERPs</i> were returned, you could see how many times that keyword or phrase turned up. It was a tedious and ineffective method of keyword research. Today, keyword suggestion tools speed the competitive research process.<br />
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Here’s how it works: You first input your proposed keywords into a keyword suggestion tool, which examines a database containing millions of instances of keyword usage. Using these tools, you can quickly learn how many users are conducting daily searches for that term, how many of those searches resulted in an actual visit, and what related search terms were used.  Many keyword suggestion tools are available on the Web. Some of the top tools, which you may already be familiar with, include the following:</div>
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■ <b>SEO Book Keyword Suggestion Tool</b>: The SEO Book Keyword Suggestion tool, shows you how many searches have been conducted over a given month in various search engines for a keyword or phrase related to the search term you enter into the tool. You can find the SEO Book Keyword Suggestion Tool at http://tools.seobook.com/keyword-tools/seobook/index.php.<br />
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■ <b>Wordtracker:</b> Wordtracker enables you to search for terms in the database of terms collected. This program tells you how often a keyword or phrase was searched for. In addition, the list of keywords and phrases returned may include words or phrases that you haven’t considered using. You may also find keywords on this list that have low competition rates but high relevancy.<br />
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■ <b>Trellian Keyword Discovery Tool:</b> The Trellian tool is a subscription tool (about $70 per month) that enables users to ascertain the market share value for a given search term, see how many users search for it daily, identify common spellings and misspellings, and discover which terms are affected by seasonal trends.<br />
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■ <b>Google AdWords Keyword Tool:</b> Google’s Keyword Tool provides suggestions for additional</div>
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words that you may not have considered. There are no actual numbers, so your decisions about competition will include a high degree of guesswork. What you might find unique about the Google Keyword Tool is its capability to examine your web page or even your entire web site and make suggestions for keywords and phrases that might be useful in marketing your site.<br />
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Keyword Competitive Research

Keyword Competitive Research Keyword research is the core of any SEO campaign and it is vitally important when developing PPC pro...

What are Service pay-per-click programs

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<b><span style="color: #bf9000; font-family: Georgia, Times New Roman, serif; font-size: x-large;">Service pay-per-click programs</span></b></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/" target="_blank"><img alt="service pay-per-click" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNQRNqtx0jlGLybzNv_gq5SjaZYoolPElpWbl-Fvtp1ptLB0yMmi8kebMjGt2R7E4BW_TN0qws7vuhOhzLL6M_qLnLlA-F7i2LPpcamn4j7kT20O2kcvB20vnK7qYOld3lw_p5R3D9L28/s1600/Pay-Per-Click-PPC.jpg" title="ppc" width="640" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">When users search for a service of any type, such as travel reservations, they are likely to</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">use <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/how-does-search-engine-retrieve-and.html" target="_blank">search engines</a></b> related specifically to that type of service. For example, a user searching </span><span style="font-family: Georgia, 'Times New Roman', serif;">for the best price for hotel reservations in India, US, might go to TripAdvisor.com.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Advertisers — in this case, hotel chains — can choose to pay for their rank in the search results </span><span style="font-family: Georgia, 'Times New Roman', serif;">using a <i>service PPC program.</i></span></div>
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<b><span style="color: #f1c232; font-family: Georgia, Times New Roman, serif;">Service PPC programs are similar to product<i> PPC programs,</i> with the only difference being </span><span style="font-family: Georgia, 'Times New Roman', serif;"><span style="color: #f1c232;">the type of product or service that is offered.</span> </span></b></div>
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<u><span style="font-family: Georgia, 'Times New Roman', serif;"><i>Product PPC programs</i> are more focused on </span><span style="font-family: Georgia, 'Times New Roman', serif;">e-commerce products, whereas service PPC programs are focused on businesses that have a </span></u><span style="font-family: Georgia, Times New Roman, serif;"><u>specific service to offer</u>. </span><span style="font-family: Georgia, 'Times New Roman', serif;"><b>Service PPC programs</b> also require an <i>RSS feed</i>, and even some of the same attribute listings </span><span style="font-family: Georgia, 'Times New Roman', serif;">as product PPC programs. Some of the <i>service PPC programs</i> you might be familiar with are </span><span style="font-family: Georgia, 'Times New Roman', serif;">SideStep.com and TripAdvisor.com. In addition, many product PPC programs have expanded to </span><span style="font-family: Georgia, 'Times New Roman', serif;">include services. One such vendor is NexTag.</span><br />
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<b><span style="color: #f1c232; font-family: Georgia, Times New Roman, serif; font-size: large;">PPC Is Not Paid Inclusion!</span></b></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/" target="_blank"><img alt="SEO" border="0" height="468" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjR07IB95Rqpyk5O_9_9O8AhNrLLodn2yxJkwspM-5RTG3KX5_bFhVcNk9SGYZ8zBeQ52MEVcPeMTeDTEdJ9K5mF5akm5oO3fSNXy26U0uChC-zr7mKwf8GgI27pvGGCBdHDqbsOm1Lag/s1600/paid-inclusion-vs-organic.png" title="PPC is not paid inclusion" width="640" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">One distinction that is important to understand is the difference between <i><a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/pay-per-clickppc-and-search-engine.html" target="_blank">PPC</a> and paid-inclusion </i></span><span style="font-family: Georgia, 'Times New Roman', serif;"><i>(PI) services</i>. Many people believe that PPC and PI services are the same type of marketing, </span><span style="font-family: Georgia, 'Times New Roman', serif;">but there can be some subtle differences. For starters, <b><u><i>paid-inclusion services</i> are used by some </u></b></span><span style="font-family: Georgia, 'Times New Roman', serif;"><b><u>search engines to enable web site owners to pay a one-year subscription fee to ensure that their </u></b></span><span style="font-family: Georgia, 'Times New Roman', serif;"><b><u>site is indexed with that search engine at all times</u></b>. </span><br />
<span style="font-family: Georgia, 'Times New Roman', serif;">This fee doesn’t guarantee any specific rank in </span><span style="font-family: Georgia, 'Times New Roman', serif;"><i>search engine results</i>; it only guarantees that the site is <i>indexed by the search engine</i>. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Google is one company that uses paid inclusion to populate its <i>search index</i>. Not all the listings in </span><span style="font-family: Georgia, 'Times New Roman', serif;">Google are paid listings, however. </span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;">Google combines both normally spidered sites and paid sites. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Many other search engines have staunchly avoided using paid-inclusion services — Ask.com and </span><span style="font-family: Georgia, 'Times New Roman', serif;">yahoo! are two of the most notable — because most users feel that paid inclusion can skew the </span><span style="font-family: Georgia, 'Times New Roman', serif;">search results. In fact, <i>search engines</i> that allow only paid-inclusion listings are not likely to survive </span><span style="font-family: Georgia, 'Times New Roman', serif;">very long, because people won’t use them. </span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">There is a bit of a gray area between <i>paid inclusion and <a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/pay-per-clickppc-and-search-engine.html" target="_blank">PPC</a></i>. That area begins at about the point </span><span style="font-family: Georgia, 'Times New Roman', serif;">where both services are paid for. Detractors of these types of programs claim that paying for a </span><span style="font-family: Georgia, 'Times New Roman', serif;">listing — any listing — is likely to make search returns invalid because it is believed that search </span><span style="font-family: Georgia, 'Times New Roman', serif;">engines give higher ranking to paid-inclusion services, just as they do to <i>PPC advertisements</i>.</span><br />
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What are Service pay-per-click programs

Service pay-per-click programs When users search for a service of any type, such as travel reservations, they are likely to use se...

Pay-per-Click Categories

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<b><span style="color: #b45f06; font-family: Georgia, Times New Roman, serif; font-size: x-large;">Pay-per-Click Categories</span></b></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/pay-per-clickppc-and-search-engine.html" target="_blank"><img alt="ppc" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnby2UT6lyE4AlUPhSCVwP6Hgecn5WOKwQb9dPFbmFqKp-_PxOJdO5p5abEG2WNjVGX1j0YhlNE2SlhW6u9pWEdIPtnB75eprltp9hTPYcxGtWFSQwpqA3PTJRdvXtudu1ZXODv8duNII/s1600/pay-per-click.png" title="ppc categories" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Pay-per-click</b> programs are not all created equal. When you think of <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/pay-per-clickppc-and-search-engine.html" target="_blank">PPC</a></b> programs, you probably </span><span style="font-family: Georgia, 'Times New Roman', serif;">think of <b>keyword</b> marketing — bidding on a <i>keyword</i> to determine where your site will be </span><span style="font-family: Georgia, 'Times New Roman', serif;">placed in search results; and that’s an accurate description of <i>PPC</i> marketing programs as they </span><span style="font-family: Georgia, 'Times New Roman', serif;">apply to keywords. </span><br />
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<span style="color: #f6b26b;"><span style="font-family: Georgia, 'Times New Roman', serif;">However, there are two other types of <b>PPC</b> programs — and you may find </span><span style="font-family: Georgia, 'Times New Roman', serif;">that targeting a different category of PPC marketing is more effective than simply targeting keyword </span></span><span style="font-family: Georgia, 'Times New Roman', serif;"><span style="color: #f6b26b;"><b>PPC </b>programs</span>.</span><br />
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<span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Keyword pay-per-click programs</b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-Nl1Snfz82hngjcojzqje-bQO0fdNrW1Wf9pElhrZUxKUni0GYA6Wdci2kN4FhbktA96OxlQye_-MlWOU2rrLGgctYK9D5_O1D_vEuFlZGMYfTOtMkL_ZHN3arB_Q-X8NMk17XlZGxEk/s1600/Keyword-Analysis-icon.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="pay per click" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-Nl1Snfz82hngjcojzqje-bQO0fdNrW1Wf9pElhrZUxKUni0GYA6Wdci2kN4FhbktA96OxlQye_-MlWOU2rrLGgctYK9D5_O1D_vEuFlZGMYfTOtMkL_ZHN3arB_Q-X8NMk17XlZGxEk/s1600/Keyword-Analysis-icon.png" title="keyword ppc" /></a></div>
<span style="font-family: Georgia, Times New Roman, serif;"><b>Keyword PPC programs</b> are the most common type of PPC program. They are also the type this </span><span style="font-family: Georgia, 'Times New Roman', serif;">book focuses on most often. By now you know that <i>keyword PPC programs</i> are about bidding </span><span style="font-family: Georgia, 'Times New Roman', serif;">on keywords associated with your site. The amount that you’re willing to bid determines the </span><span style="font-family: Georgia, 'Times New Roman', serif;">placement of your site in search engine results.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">In keyword PPC, the keywords used can be any word or phrase that might apply to your site.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">However, remember that some of the most common keywords have the highest competition for </span><span style="font-family: Georgia, 'Times New Roman', serif;">top spot, so it’s not always advisable to assume that the broadest term is the best one. If you’re </span><span style="font-family: Georgia, 'Times New Roman', serif;">in a specialized type of business, a broader term might be more effective; but as a rule of thumb, </span><span style="font-family: Georgia, 'Times New Roman', serif;">the more narrowly focused your keywords are, the better the results you are likely to have with </span><span style="font-family: Georgia, 'Times New Roman', serif;">them (and PPC costs much less if you’re not using a word that requires a $50-per-click bid).</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The major <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/understanding-concept-of-search-engine.html" target="_blank">search engines</a></b> are usually the ones that come to mind when you think of keyword </span><span style="font-family: Georgia, Times New Roman, serif;"><i>PPC programs</i>, and that’s fairly accurate. Search PPC marketing programs like those offered by </span><span style="font-family: Georgia, 'Times New Roman', serif;">vendors such as Google, Yahoo! Search Marketing, and MSN are some of the most well-known </span><span style="font-family: Georgia, 'Times New Roman', serif;">PPC programs.</span></div>
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<span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Product pay-per-click programs</b></span><br />
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/understanding-concept-of-search-engine.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="seo" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj092bB8lMmHcHqG4bBkkHAWleouUs_4sAYR5GoA8Iwp9jkooLHxMZhpYfDqzFsnO1POWp7DGEG6i-DVlVlEOfckSjjtC1wewRoLhkkCmG-DjKKaF2cKVBB54TyPSWBDr067QxzNwvj_iU/s1600/20-2.png" title="product ppc" /></a></div>
<span style="font-family: Georgia, 'Times New Roman', serif;">You can think of product <b>pay-per-click programs</b> as online-comparison shopping engines or </span><span style="font-family: Georgia, Times New Roman, serif;">price-comparison engines. A <b>product PPC program</b> focuses specifically on products, so you bid </span><span style="font-family: Georgia, 'Times New Roman', serif;">on placement for your product advertisements.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The requirements for using a <i>product PPC program</i> are a little different from keyword PPC </span><span style="font-family: Georgia, 'Times New Roman', serif;">programs, however. With a<i> product PPC, </i>you must provide a feed — think of it as a regularly </span><span style="font-family: Georgia, Times New Roman, serif;">updated price list for your products — to the search engine. Then, when users search for </span><span style="font-family: Georgia, 'Times New Roman', serif;">a product, your links are given prominence, depending on the amount you have bid for </span><span style="font-family: Georgia, 'Times New Roman', serif;">placement. </span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;">However, users can freely display those product listings returned by the <i>search </i></span><span style="font-family: Georgia, 'Times New Roman', serif;"><i>engine</i> in the order of price from lowest to highest if that is their preference. This means that </span><span style="font-family: Georgia, 'Times New Roman', serif;">your product may get good placement initially, but if it’s not the lowest-priced product in that </span><span style="font-family: Georgia, 'Times New Roman', serif;">category, it’s not guaranteed that your placement results will stay in front of potential visitors. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Some of these <i>product PPC programs</i> include Shopping.com, NexTag, PriceGrabber, and </span><span style="font-family: Georgia, 'Times New Roman', serif;">Shopzilla</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Implementing a product feed for your products isn’t terribly difficult, although, depending on </span><span style="font-family: Georgia, 'Times New Roman', serif;">the number of products you have, it can be time-consuming. Most of the different product <i>PPC</i> </span><span style="font-family: Georgia, 'Times New Roman', serif;">programs have different requirements for the product attributes that must be included in the </span><span style="font-family: Georgia, 'Times New Roman', serif;">product feed. For example, the basic information included for all products is an item title, the </span><span style="font-family: Georgia, 'Times New Roman', serif;">direct link for the item, and a brief description of the item.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Some of the additional attributes that you may need to include in your product PPC listings</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Title</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Description</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Link</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Image link</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Product type</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ Price</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ MPN (manufacturer’s part number)</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ ISBN</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">■ ID</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Some product <i>PPC programs</i> require XML-formatted feeds; however, most will allow </span><span style="font-family: Georgia, 'Times New Roman', serif;">text-delimited Excel files (simple CSV files). This means you can create your product lists in </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">an </span><span style="font-family: Georgia, 'Times New Roman', serif;">Excel spreadsheet and then save that spreadsheet as text delimited by selecting File   Save As </span><span style="font-family: Georgia, 'Times New Roman', serif;">and ensuring that the file type selected is text delimited.</span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b>Image Source:</b> Google</span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">Thanks for reading</span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b>Read my full blog here:</b> <a href="http://onlineseoclassroomforbeginners.blogspot.com/" target="_blank">OnlineSeoClassroomForBeginners</a></span></div>
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Pay-per-Click Categories

Pay-per-Click Categories Pay-per-click programs are not all created equal. When you think of PPC programs, you probably think o...

How this complicated Pay-per-Click Works

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<span style="color: #e06666; font-family: Georgia, Times New Roman, serif; font-size: x-large;"><b>How Pay-per-Click Works</b></span><br />
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/how-this-complicated-pay-per-click-works.html" target="_blank"><img alt="pay per click" border="0" height="434" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgL9IElhgwKLHemU1MBT-yMFp1DGUZ3mrwjnY14bO1_ljATtNTcpBacTIp4LFi0N1y0WBcTU3D3ngekJQnDoAlfBt1HQFuILpUSF4JPNCw31ePEcNcAr81YdvwjRb3xlwSHuNiFH5fII-A/s1600/teamwork.jpg" title="ppc working" width="640" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Pay-per-click marketing</b> is an advertising method that enables you to buy <i>search engine</i> placement </span><span style="font-family: Georgia, 'Times New Roman', serif;">by bidding on <i>keywords or phrases</i>. </span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;">There are two different types of <b>PPC marketing</b>. </span></div>
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<span style="color: #cc0000;"><span style="font-family: Georgia, 'Times New Roman', serif;">In the first type, you pay a fee for an actual </span><b style="font-family: Georgia, 'Times New Roman', serif;"><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">SERP</a></b><span style="font-family: Georgia, 'Times New Roman', serif;"><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank"> ranking</a>, and in some cases you also pay a </span><i style="font-family: Georgia, 'Times New Roman', serif;">per-click</i><span style="font-family: Georgia, 'Times New Roman', serif;"> fee, meaning the more you pay, the higher in the returned results your page will rank. </span></span></blockquote>
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<span style="color: #cc0000;"><span style="font-family: Georgia, 'Times New Roman', serif;"></span><span style="font-family: Georgia, 'Times New Roman', serif;">The second type is more along true advertising lines. This type of<i> PPC marketing</i> involves bidding on <i><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/11/keywords-and-your-web-site.html" target="_blank">keywords or phrases</a></i> that appear in, or are associated with, text advertisements. Google is probably the most notable provider of this service. </span></span></blockquote>
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<span style="font-family: Georgia, 'Times New Roman', serif;">Google’s AdWords service, shown in Figure, is an excellent example of how PPC advertisements work.</span></div>
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<b><span style="color: #e06666; font-family: Georgia, Times New Roman, serif; font-size: large;">Determining visitor value</span></b><br />
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/understanding-heuristics.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="ppc" border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVR5Jpho0wRvicNub_2yA5frSFMfawQWHOzymU-6UDMEwrk5HGBouBG6akXXkOuLawC8aZmMZttZe-vuqW-n7bFAUMBI37YUaZ0134GLj2ZCThlzr1gfajAQgQTSlimx1e_0b2Jnzfbgg/s1600/values.jpg" title="visitor value" width="320" /></a></div>
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<span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">The first thing that you need to do when you begin considering <b>PPC strategies</b> is to determine how much each web site visitor is worth to you. It’s important to know this number, because otherwise you could find yourself paying far too much for keyword advertising that doesn’t bring the traffic or conversions that you expect. </span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">For example, if it costs you $25 to gain a conversion (or sale) but the value of that conversion is only $15, then you’re losing a lot of money </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;"><i><a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/pay-per-clickppc-and-search-engine.html" target="_blank">PPC</a></i> advertisements are those that you see at the top and on the sides of <i>search pages</i>.</span></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/pay-per-clickppc-and-search-engine.html" target="_blank"><img alt="search engine optimization" border="0" height="242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNwhRFnA3sXbCViLhXqWis3yUSOLwYhsZcg_5xHX4i4FtKDbzkYuAvlVhleeF6agkMS9NtIW60_LrLL38GS7uCWymcpaQjBjAyYoB2APT2Iz6R9DllH7znMxCALSMTbW_FbDv9FR9nsnQ/s1600/FIG6.png" title="ads by google" width="640" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">To determine the value of each web site visitor, you need some historical data about the number  of visitors to your site in a given amount of time (e.g., a month) and the actual sales numbers (or profit) for that same time period. This is where it’s good to have some kind of web metrics program to keep track of your site statistics. If you divide the profit by the number of visitors for the same time frame, the result should tell you (approximately) what each visitor is worth. </span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">For example, suppose that during December, your site cleared $2,500. (In this admittedly simplified example, we’re ignoring various other factors you would have to figure into an actual profit and loss statement.) Suppose also that during the same month, 15,000 visitors came to your site. Note that this number is for all the visitors to your site, not just the ones who made a purchase. You divide your $2,500 profit by all the visitors, purchasers or not, because this gives you an accurate average value of every visitor to your site. Not every visitor will make a purchase, but you have to go through a number of non-purchasing visitors to get to those who will purchase.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Back to the formula for the value of a visitor: Divide the site profit for December ($2,500) by the number of visitors (15,000) and the value of your visitors is approximately $.17 per visitor. This value is approximate because during any given month (or whatever time frame you choose) the number of visitors and the amount of profit will vary. The way you slice the time can change your average visitor value by a few cents to a few dollars, depending on your site traffic. (Again, the example is based on the value of all visitors, not just conversions, which might be a more valid real-life way of calculating the value of individual visitors; but this example is simply to demonstrate the principle.)</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">The number you get for visitor value is a sort of break-even point. It means you can spend up to $.17 per visitor on <b>keywords</b> or other promotions without losing money; but if you’re spending more than that without increasing sales and profits, you’re going in the hole. It’s not good business to spend everything you make (or more) to draw visitors to the site, but note the preceding italicized words.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">If a $.25 keyword can raise your sales and profits dramatically, then it may be worth buying that </span><span style="font-family: Georgia, 'Times New Roman', serif;">word. In this oversimplified example, you need to decide how much you can realistically spend on <i>keywords</i> or other promotions. Maybe you feel a particular <i>keyword</i> is powerful enough that you can spend $.12 per click for it, and raise your sales and visitor value substantially. </span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;">You have to decide what profit margin you want and what promotions are likely to provide it. As you can see, there are a number of variables. Real life is dynamic and eludes static examples. Whatever you decide, you shouldn’t spend everything you make on <b>PPC</b> programs. There are far too many other things that you need to invest in.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Popular <i>keyword phrases</i> can often run much more than $.12 per click. In fact, some of the most popular <i>keywords</i> can run as much as $50 (yes, fifty dollars) per click. To stretch your PPC budget, you can choose less popular terms that are much less expensive but that provide good results for the investment that you do make. Putting <i>pay-per-click</i> to work Now that you have your average visitor value, you can begin to look at the different <i>keywords</i> on which you might bid. Before you do, however, you need to look at a few more things. </span><br />
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<span style="font-family: Georgia, Times New Roman, serif;"><u>One of the main mistakes made with <b>PPC</b> programs is that users don’t take the time to clarify what it is they hope to gain from using a PPC service.</u> It’s not enough for your PPC program to have a goal of increasing your <b>ROI (return on investment)</b>. You need something more quantifiable than just the desire to increase profit. How much would you like to increase your profit? How many visitors will it take to reach the desired increase?</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Let’s say that right now each visit to your site is worth $.50, using our simplified example, and your average monthly profit is $5,000. That means that your site receives 10,000 visits per month. Now you need to decide how much you’d like to increase your profit. </span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">For this example, let’s say that you want to increase it to $7,500. To do that, if each visitor is worth $.50, you would need to increase the number of visits to your site to 15,000 per month. Therefore, the goal for your<b> PPC </b>program should be to increase profit $2,500 by driving an additional 5,000 visits per month. Now you have a concrete, quantifiable measurement by which you can track your <b>PPC</b> campaigns.</span></div>
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Once you know what you want to spend, and what your goals are, you can begin to look at the different types of PPC programs that might work for you. Although keywords are the main PPC element associated with <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/pay-per-clickppc-and-search-engine.html" target="_blank">PPC marketing</a></b>, there are other types of PPC programs to consider as well.<br />
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How this complicated Pay-per-Click Works

How Pay-per-Click Works Pay-per-click marketing is an advertising method that enables you to buy search engine placement by bidd...

How PPC Affects SEO

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<b><span style="color: #674ea7; font-family: Georgia, Times New Roman, serif; font-size: x-large;">Understanding How PPC Affects SEO</span></b><br />
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" target="_blank"><img alt="Pay per click" border="0" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD4ptgz39_tkko35eoc62kRNBkj9WJDJJ1G6aUYvu5Bka7CJCMq69X-fZ3y5CXHhcW-YCIXifjkURsw2P_flGuDbiZx6kbHkWwBH0Ya0oBwzIEL8cTIOOVPSGNeu3fcSTuMpA48qK4Azo/s1600/download.jpg" title="ppc" width="400" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif; text-align: justify;">There’s a lot of debate about how an organization should use <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/understanding-organic-seo.html" target="_blank">organic keyword</a></b> marketing versus </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;"><b>PPC marketing</b>. There seem to be two (and possibly three) distinct opinions about what should </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">and shouldn’t be done in regard to these different types of marketing. The first position is that <i>pay- per-click</i> programs can hurt <b>organic keyword</b> programs. </span><br />
<span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">According to supporters of this position, PPC programs damage organic rankings because the act of paying for a listing automatically reduces the rank of your organic keyword efforts. Those who subscribe to this theory believe that there is no place for <i>PPC</i> programs.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Another position in this argument is that <i>PPC</i> has no effect at all on <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/understanding-concept-of-search-engine.html" target="_blank">SEO</a></b>. It’s a tough concept to swallow, because one would naturally assume that any organization paying for a specific rank in search returns would automatically push<i> organic keyword</i> returns into a lower slot (which supports the first theory). Those who follow this theory believe that there is no need to invest in <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/pay-per-clickppc-and-search-engine.html" target="_blank">PPC</a></b> because you can achieve the same results with <i>organic keywords</i>, though it takes much longer for those results to become apparent.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">The most widely held belief, however, is that a combination of PPC and organic keywords is the best approach. This theory would seem to have a lot of validity. According to some researchers, pay-per-click programs tend to be much more effective when an organization also has organic keywords that rank in the same area as the PPC ranks. For example, if you’ve bid on a keyword that’s consistently placed number two or three in search engine returns and you have organic keywords that fall in the next few slots, you’re likely to enjoy better conversion numbers than either organic keywords or PPC programs can deliver on their own.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">It’s important to note here that all search engines make a distinction between PPC and organic SEO. PPC doesn’t help your organic rankings. Only those activities such as tagging your web site properly, using keyword placement properly, and including great content on your site will help you on the organic side. PPC is a <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" target="_blank">search marketing strategy.</a></b></span><br />
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<b><span style="color: #674ea7; font-family: Georgia, Times New Roman, serif; font-size: large;">Before You PPC</span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcdt27NApBB_vMqArYsljbXk-U_0wFOH-rmTCtwE3JupWpVd0v1FcvjDcK6OAx-nevN_T_67W2VH1qFpjOtZByuluEQV5-8QBClWwisNn_D9n4hUmol3Uz5INdEjOxAQxxLsYbRJlZodg/s1600/PPC.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="search engine optimization" border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcdt27NApBB_vMqArYsljbXk-U_0wFOH-rmTCtwE3JupWpVd0v1FcvjDcK6OAx-nevN_T_67W2VH1qFpjOtZByuluEQV5-8QBClWwisNn_D9n4hUmol3Uz5INdEjOxAQxxLsYbRJlZodg/s1600/PPC.jpg" title="pay per click" width="320" /></a></div>
<span style="font-family: Georgia, Times New Roman, serif;">Before you even begin to use a <b>PPC</b> program, you should consider some basics. A very important </span><span style="font-family: Georgia, 'Times New Roman', serif;">point to keep in mind is that just because you’re paying for placement or advertising space associated with your <i>keywords</i>, you’re not necessarily going to get the best results with all the keywords or phrases that you choose. </span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">With PPC services, you must test, test, and test some more. Begin small, with a minimum number of keywords, to see how the search engine you’ve selected performs in terms of the amount of traffic it delivers and how well that traffic converts into paying customers.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">An essential part of your testing is having a method in place that enables you to track your return on investment. For example, if your goal is to bring new subscribers to your newsletter, you’ll want to track conversions, perhaps by directing the visitors funneled to your site by your <i>PPC</i> link to a subscription page set up just for them. You can then monitor how many clicks actually result in a goal conversion (in this case, a new subscription). This helps you to quickly track your return on investment and to determine how much you’re paying for each new subscriber.</span><br />
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<span style="color: #a64d79; font-family: Georgia, Times New Roman, serif;">Before investing in a PPC service, you may want to review a few different services to determine which is the best one for you. When doing your preliminary research, take the time to ask the following questions:</span></div>
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<li><span style="font-family: Georgia, 'Times New Roman', serif;">How many searches are conducted each month through the search engine for which you’re considering a PPC program?</span></li>
<li><span style="font-family: Georgia, 'Times New Roman', serif;">Does the search engine have major partners or affiliates that could contribute to the volume of traffic you’re likely to receive through the PPC program</span></li>
<li><span style="font-family: Georgia, 'Times New Roman', serif;">How many searches are generated each month by those partners and affiliates?  What exactly are the terms of service for search partners or affiliates?</span></li>
<li><span style="font-family: Georgia, 'Times New Roman', serif;">How does the search engine or PPC program prevent fraudulent activity? </span></li>
<li><span style="font-family: Georgia, 'Times New Roman', serif;">How difficult is it to file a report about fraudulent activity and how quickly is the issue</span></li>
<li><span style="font-family: Georgia, 'Times New Roman', serif;">addressed (and by whom)? </span></li>
<li><span style="font-family: Georgia, 'Times New Roman', serif;">What recourse do you have if fraudulent activity is discovered?</span></li>
<li><span style="font-family: Georgia, 'Times New Roman', serif;">Do you have control over where your listing does appear? For example, can you choose not to have your listing appear in search results for other countries where your site is not relevant? Can you choose to have your listing withheld from affiliate searches?</span></li>
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<span style="font-family: Georgia, Times New Roman, serif;">When you’re looking at different<i> PPC programs</i>, look for those that have strict guidelines about how sites appear in listings, how partners and <i>affiliates</i> calculate visits, and how fraud is handled. These are important issues, because in each case you could be stuck paying for clicks that didn’t actually happen. Be sure to monitor any service that you decide to use to ensure that your <i>PPC</i> advertisements are working properly and seem to be targeted well. </span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">It often takes a lot of testing, monitoring, and redirection to find a PPC program that works well for you. Don’t be discouraged or surprised if you find that you must try several different programs or many different <i>keywords</i> before you find the right combination. Through a system of trial and error and diligent effort, you’ll find that PPC programs can help build your site traffic and goal conversions faster than you could with <i>organic SEO</i> alone.</span><br />
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How PPC Affects SEO

Understanding How PPC Affects SEO There’s a lot of debate about how an organization should use organic keyword marketing versus ...

Pay-per-click(PPC) and Search Engine Optimization(SEO)

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<span style="color: #38761d; font-size: x-large;"><b>PPC AND SEO</b></span><br />
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/ppc-and-seo.html" target="_blank"><img alt="onlineseoclassroomforbeginners" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi90oUbnW3LO4-v7L81dsCGmIEvGAlhEXQvq6lRxBYkZnXDcPVoxz8VIQnj47xJHXerRlXhKlJYQxHNm9XeNvbCG9PyqLzVAqP3EXIl0z3lGdzYylr3Hsjka5XreXZiywoaGnxC0ptjjzo/s1600/Pay-Per-Click.jpg" title="Pay-per-click and seo" width="640" /></a></div>
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<b>Pay-per-click (PPC)</b> is one of those terms that you hear associated with <i>keywords</i> so often you might think they were the conjoined twins of <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/understanding-concept-of-search-engine.html" target="_blank">SEO</a></b>. They’re not, really. <u><i>Keywords and PPC</i></u> do go hand in hand, but it is possible to have keywords without<b> <a href="http://en.wikipedia.org/wiki/Pay_per_click" target="_blank">PPC</a></b>. It’s not always advisable, however.</div>
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Hundreds of <i>PPC</i> services are available, but they are not all created equal. Some <b>pay-per-click</b> services work with actual <i>search rankings</i>, whereas others are more about text advertisements. Then there are the category-specific PPC programs, such as those for <i>keywords, products, and services</i>.<br />
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<span style="color: #6aa84f;">The main goal of a pay-per-click program is to drive traffic to your site, but ideally you want more out of PPC results than just visits</span>. What’s most important is traffic that reaches some conversion goal that you’ve set for your web site. To achieve these goal conversions, you may have to experiment</div>
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with different techniques, keywords, and even PPC services. <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/ppc-and-seo.html" target="_blank">Pay-per-click</a> </b>programs have numerous advantages over traditional <i>search engine optimization:</i></div>
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■ No changes to a current site design are required. You don’t have to change any code or add any other elements to your site. All you have to do is bid on and pay for the keywords you’d like to target.<br />
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■ <b>PPC</b> implementation is quick and easy. After signing up for a PPC program, it might take only a few minutes to start getting targeted traffic to your web site. With SEO campaigns that are strictly</div>
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organic and don’t include <u>pay-per-click</u>, it could take months for you to build the traffic levels that PPC can build in hours (assuming your PPC campaign is well targeted).</div>
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■ PPC implementation doesn’t require any specialized knowledge. Your pay-per-click campaigns will be much better targeted, however, if you understand <i>keywords</i> and how they work.</div>
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As with any <i><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" target="_blank">SEO strategy</a></i>, PPC has its limitations. Bidding for keywords can be fierce, with each</div>
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competitor bidding higher and higher to reach and maintain the top search results position. Many organizations even have a dedicated person or team that’s responsible for monitoring the company’s position in search results and amending bids accordingly.<br />
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Monitoring your position is crucial to maintaining good placement, however, because you do have to fight for your ranking, and <b>PPC</b> programs can become prohibitively expensive. <u><i>The competitiveness of the keywords or phrases and the aggressiveness of the competition determine how much you’ll ultimately end up spending to rank well.</i></u><br />
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<b>VIEW MY FULL BOLG HERE:</b> <a href="http://onlineseoclassroomforbeginners.blogspot.com/" target="_blank">OnlineSeoClassroomForBeginners</a></div>
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Pay-per-click(PPC) and Search Engine Optimization(SEO)

PPC AND SEO Pay-per-click (PPC) is one of those terms that you hear associated with keywords so often you might think they were ...

Never Do Keyword Stuffing on your website

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<span style="color: #45818e; font-size: x-large;"><b>Avoid Keyword Stuffing</b></span></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/never-do-keyword-stuffing.html" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="438" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8p0yGHtrYCOWl7n2w37w85I0SgM5P2Uvse7L4gCR_59GCcTlAiRfiYZKGM3vmi6aLK4t5x2Q9-sHMSwmWj84kSkMrRMDCYHZ_1F1GKcV0049LpniwKK_s6rBGAKupXT6lkG3PUeMjeMA/s1600/keyword-stuffing.jpg" title="Keyword stuffing" width="640" /></a></div>
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<span style="text-align: justify;">Recall from earlier post that <b>keyword stuffing</b> is the practice of loading your web pages with <b>keywords</b> in an effort to<u> artificially improve your ranking in search engine results</u>. Depending on the page that you’re trying to stuff, this could mean using a <u>specific keyword or key phrase a dozen times or hundreds of times.</u></span></div>
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Temporarily, this might improve your page ranking; but if it does, the improvement won’t last, because when the <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search engine crawler </a></b>examines your site, it will find the multiple keyword uses.</div>
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<i>Search engine crawlers</i> use an algorithm to determine whether the <span style="color: #45818e;"><a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/the-right-keyword-density.html" target="_blank">keyword density — the number</a></span></div>
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<span style="color: #45818e;"><a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/the-right-keyword-density.html" target="_blank">of times that a keyword or phrase is used on your site</a></span> — is reasonable. If it’s not, then the <i>crawler</i> will discover very quickly that your site can’t support the number of times you’ve used that <i>keyword or key phrase</i>. The result will be a lower quality score for your site, and the site will be either dropped deeper into search rankings or removed completely from search results (which is what happens in most cases).</div>
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There are no search engine guidelines that state, ‘‘It’s appropriate to use keywords on your web site X number of times,’’ because then everyone would use their <i>keywords</i> similarly and they would hold no value in <i><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/how-does-search-engine-retrieve-and.html" target="_blank">search rankings</a></i> at all. As it is, many web site owners try to skew<i> search rankings</i> with complicated (and not always ethical) <i>keyword</i> strategies. Therefore, it’s up to you to determine how many times you should include keywords in your tags, titles, text, links, headings, and content, and to hope that whatever you decide is the right solution.</div>
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<b>Keyword stuffing</b>, purposely or not, occurs in several ways on web pages. The first is when the content writer or web designer includes a block of text on the web page (usually at the bottom, but it can be anywhere) that is nothing more than a repetition of the chosen keyword, as shown here:</div>
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<span style="color: #45818e;"><b>AKC Breeding AKC Breeding AKC Breeding</b></span></div>
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<span style="color: #45818e;"><b>AKC Breeding AKC Breeding AKC Breeding</b></span></div>
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<span style="color: #45818e;"><b>AKC Breeding AKC Breeding AKC Breeding</b></span></div>
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<span style="color: #45818e;"><b>AKC Breeding AKC Breeding AKC Breeding</b></span></div>
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Sometimes this repetitive block of text is shown in the same font as the other text on the page, but it’s not at all unusual for a block of text like this to be the same color as the page background so that it is invisible to visitors, but perfectly readable by <i>search engine crawlers. </i><span style="color: #45818e;"><u><i>When it’s invisible to visitors, it’s called invisible keyword stuffing.</i></u></span></div>
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You also run the risk of accidentally falling victim to <i>keyword stuffing</i> on your page. This can happen when you place too many keywords into tags, text, and other elements of your web page. As a general rule, keep the <i>keyword density</i> of your page at 7 to 10 percent of the total words on your web page. For example, if your page has 300 words of text, then no more than 21 to 30 of those words should be <i>keywords</i>. In addition, those 21 to 30 words should be distributed between the text and the back-end meta tags.</div>
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As mentioned earlier, <u><i><span style="color: #45818e;">7 to 10 percent keyword density isn’t a rule, but a guideline that you should try to stay close to</span></i></u>. Some search engines will allow a little higher keyword density before flagging your site as a spam site, whereas others might allow less than 10 percent. It’s a game that you’ll have to play for a while in order to learn what works and what doesn’t. One way to ensure that you’re not overdoing it with your keywords is to use several different <i>keywords or phrases</i> that are unique to that page. These keywords should come from the keyword groups that you learned about at the beginning of this blog. If a <i>keyword</i> is not essential in helping site visitors understand a product, service, or concept, don’t use it simply as a tactic to increase your rankings. Don’t be tempted. The result of that temptation could be the exact opposite of what you’re trying to achieve.</div>
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<b>Keywords</b> are still one of the least expensive methods of advertising your web site. They are also a moving target, not a simple select-and-forget-it solution. You’ll have to put plenty of ongoing effort and experimentation into learning what works and what doesn’t with your PPC ads and keyword placement. If you keep your efforts consistent and regular, though, you’ll eventually find the right combination — one that not only provides the increased traffic and conversions you’re looking for, but also does it within the confines of your budget.</div>
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<b><span style="color: #76a5af; font-size: large;">More About Keyword Optimization</span></b></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/the-right-keyword-density.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOOEpLyNJAiadOgTaLv8XUeiZU1ccYCZQ_WcYIlbiQ7tf3ssmKahF1_89NIc0sT5sRcsgqkBYhAPfHZjM8M8pJZ_A2kQxbtmmLkDv1_yhLLBujKnZx9L3WG43ipo9wc_8BrPwJZ-nIzmE/s1600/Keyword-Optimization.jpg" width="320" /></a></div>
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There is much more to learn about keywords and pay-per-click programs. In later posts you’ll learn more about how to conduct <i>keyword research</i>, what pay-per-click programs are, and how to select the right keywords for your web site. Always keep in mind that keywords are just tools to help you improve your search rankings. </div>
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When designing your site, the site should be designed to inform, enlighten, or persuade your site visitor to reach a goal conversion. That’s what <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/understanding-concept-of-search-engine.html" target="_blank">SEO</a></b> is truly all about. Keywords may be a major component of your <i>SEO strategies</i>, but the ultimate goal of <b>SEO</b> is bringing in more visitors who reach more goal conversions. Without those conversions, all the site visitors in the world won’t mean anything more than that people dropped by.</div>
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<b>View Complete Blog here: </b><a href="http://onlineseoclassroomforbeginners.blogspot.com/" target="_blank"><span style="text-align: left;"><b>onlineseoclassroomforbeginners</b></span><b> </b></a></div>
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Never Do Keyword Stuffing on your website

Avoid Keyword Stuffing Recall from earlier post that keyword stuffing is the practice of loading your web pages with keywords i...

The Right Keyword Density

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<span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: x-large;"><b>What’s the Right Keyword Density?</b></span><br />
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/the-right-keyword-density.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW7sGdZQIwj4Wezi2wg-VSle3RwktWbgRhZQgQuhxlaPr1fUfLhNurvmejPR1BcAZ86xpr2ScW_1JLkoYhHbYu8NbHIssW1gRDlDyknPpqOwtCah2zjP7Byc9VO1xZRlxDgBarRdPmxhU/s1600/keyword-density.jpg" title="Keyword density" width="320" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif; text-align: justify;"><b>Keyword density</b> is hard to quantify. <span style="color: #e69138;">It’s a measurement of the number of times that your keywords </span></span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;"><span style="color: #e69138;">appear on the page versus the number of words on a page — a ratio, in other words</span>.</span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">For </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">example, if you have a single web page that has 1,000 words of text and your keyword appears </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">on that page 10 times (assuming a single <i>keyword</i>, not a keyword phrase), then your keyword </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">density is 1 percent.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">What’s the right<b> keyword density</b>? That’s a question that no one has been able to answer definitively. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Some experts say that your keyword density should be around 5 to 7 percent; others suggest </span><span style="font-family: Georgia, 'Times New Roman', serif;">that it should be higher or lower. No one seems to agree on exactly where it should be. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Because there’s no hard-and-fast rule, or even a good rule of thumb, to dictate <i>keyword density</i>, </span><span style="font-family: Georgia, 'Times New Roman', serif;">site owners are flying on their own. What is certain is that using a keyword or a set of keywords </span><span style="font-family: Georgia, 'Times New Roman', serif;">or phrases often begins to look like <i>keyword stuffing</i> to a <i><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search engine</a></i>, which will negatively </span><span style="font-family: Georgia, 'Times New Roman', serif;">impact the ranking of your site.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Not enough keyword density and your <i>site ranking suffers</i>. Too much <a href="https://www.youtube.com/watch?v=Rk4qgQdp2UA" target="_blank">keyword density</a> and your </span><span style="font-family: Georgia, 'Times New Roman', serif;">site ranking suffers. Fortunately, you can at least find out what keyword density your competitors </span><span style="font-family: Georgia, 'Times New Roman', serif;">are using by looking at the source code for their pages.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>To view the source code of a page if you’re using Internet Explorer, follow these steps:</b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">1. Open Internet Explorer and navigate to the page for which you would like to view the</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">source code.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">2. Click View in the standard toolbar. The View (or </span><span style="font-family: Georgia, 'Times New Roman', serif;">Page) menu appears.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">3. Select View Source. A separate window will open displaying the source code from the web</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">If you’re using the Firefox browser, the menus are slightly different and the source code looks a </span><span style="font-family: Georgia, 'Times New Roman', serif;">little different. These are the steps for Firefox:</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">1. Open Firefox and navigate to the page for which you would like to view the source code.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">2. Click View in the standard toolbar. The View menu appears.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The source code looks a little different in Internet Explorer than it does in Firefox, but the</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">basic information is all there. That said, it’s not very easy to get through this information. All</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">of the page text is jumbled in with the page encoding. It may take some time to decipher, but</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">ultimately, this is the best way to find out not only what keywords the competition is using, but </span><span style="font-family: Georgia, 'Times New Roman', serif;">also how they’re using them, and how often the <i>keywords appear</i> on their pages.</span></div>
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<span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: large;"><b>Taking Advantage of Organic Keywords</b></span></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/understanding-organic-seo.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="organic keyowrds" border="0" height="164" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSIGl7rTSwgwhOeRtYL3jy-bZNCuF3yF9KtT6YaBqnMRLNkjwRcF6MLiyrDgiP1B_dqFcpEoQfYGF17XzBbDw0P3-y3N23H3yIrSglDIxDiSp5tTEAVBmZwohu153n0LqJSa2sxJyIv0U/s1600/organic-tree-2.gif" title="organic seo" width="200" /></a></div>
<span style="font-family: Georgia, Times New Roman, serif;">We’ve already covered brief information about organic keywords. As you may remember, <b>organic </b></span><span style="font-family: Georgia, 'Times New Roman', serif;"><b>keywords</b> are those that appear naturally on your web site, and they contribute to the <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/how-does-search-engine-retrieve-and.html" target="_blank">search </a></b></span><span style="font-family: Georgia, 'Times New Roman', serif;"><b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/how-does-search-engine-retrieve-and.html" target="_blank">engine ranking</a></b> of the page. By taking advantage of those <i>organic keywords</i>, you can improve </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site rankings without spending additional budget dollars. The problem is that gaining </span><span style="font-family: Georgia, 'Times New Roman', serif;">organic ranking alone can take four to six months or longer. </span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;">To help speed the time it takes to </span><span style="font-family: Georgia, 'Times New Roman', serif;">achieve good rankings, many organizations (or individuals) use organic keywords in addition to </span><span style="font-family: Georgia, 'Times New Roman', serif;">some type of PPC (pay-per-click) or pay-for-inclusion service.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">To take advantage of <i>organic keywords</i>, you first need to know what those keywords are. One </span><span style="font-family: Georgia, 'Times New Roman', serif;">way to find out is to us a web site application that collects visitor data, such as the one that </span><span style="font-family: Georgia, 'Times New Roman', serif;">Google provides, Google Analytics. Some of these services track the keywords that push users </span><span style="font-family: Georgia, 'Times New Roman', serif;">to your site. When viewing the reports associated with <b>keywords,</b> you can quickly see how </span><span style="font-family: Georgia, 'Times New Roman', serif;">your PPC keywords draw traffic, and what keywords in which you’re not investing still draw </span><span style="font-family: Georgia, 'Times New Roman', serif;">traffic</span><span style="font-family: Georgia, 'Times New Roman', serif;">.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Another way to discover organic keywords is to consider the words that would be associated</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">with your web site, product, or business name. For example, a writer might include various keywords </span><span style="font-family: Georgia, 'Times New Roman', serif;">about the area in which she specializes, but one keyword she won’t necessarily want to </span><span style="font-family: Georgia, 'Times New Roman', serif;">purchase is the word ‘‘writer,’’ which would be naturally occurring on the site.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">The word won’t necessarily garner high <i>traffic</i> for you, but when that word is combined with</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">more specific keywords, perhaps <i>keywords</i> that you acquire through a PPC service, the <i>organic </i></span><span style="font-family: Georgia, 'Times New Roman', serif;"><i>words</i> can help to push traffic to your site. Going back to the writer example, if the writer specializes </span><span style="font-family: Georgia, 'Times New Roman', serif;">in writing about AJAX, then the word ‘‘writer’’ might be an organic keyword, and ‘‘AJAX’’ </span><span style="font-family: Georgia, 'Times New Roman', serif;">might be a keyword that the writer bids for in a PPC service.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">That way, when potential visitors use a <i>search engine</i> to search for ‘‘AJAX writer,’’ the writer’s </span><span style="font-family: Georgia, 'Times New Roman', serif;">site has a better chance of being listed higher in the results rankings. Of course, by using more </span><span style="font-family: Georgia, 'Times New Roman', serif;">specific terms related to AJAX in addition to writer, the chances are pretty good that the organic </span><span style="font-family: Georgia, 'Times New Roman', serif;">keyword combined with the PPC keywords will improve <b>search rankings</b>.</span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;">Therefore, when you </span><span style="font-family: Georgia, 'Times New Roman', serif;">consider organic keywords, think of words that you might not be willing to spend your budget </span><span style="font-family: Georgia, 'Times New Roman', serif;">on but that could help improve your search rankings, either alone or when combined with keywords </span><span style="font-family: Georgia, 'Times New Roman', serif;">in which you are willing to invest.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Where organic keywords are concerned, more specific is better. In fact, if you have a series of </span><span style="font-family: Georgia, 'Times New Roman', serif;">specific phrases that relate well to your site but to few other sites, those are good phrases to </span><span style="font-family: Georgia, 'Times New Roman', serif;">focus your organic efforts on. Those words should not only rank well in terms of <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html" target="_blank">Long Tail search</a></b>, but also bring more qualified visitors to your site and serve as a solid foundation for any </span><span style="font-family: Georgia, 'Times New Roman', serif;">future PPC campaigns that you may begin.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Image source:  </b>Google</span><br />
<span style="font-family: Georgia, Times New Roman, serif;">Thanks for reading</span></div>
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The Right Keyword Density

What’s the Right Keyword Density? Keyword density is hard to quantify. It’s a measurement of the number of times that your keywords...

What is your Correct Keywords for the website

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<span style="color: #6fa8dc; font-family: Georgia, Times New Roman, serif; font-size: x-large;"><b>PICKING THE CORRECT KEYWORD</b></span></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/what-is-your-correct-keywords-for.html" target="_blank"><img alt="Search engine optimization" border="0" height="274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6v7_Xm4hyMPh-yihvuYSdGnSYgV4ZgVpe1u19tinrv91SZxcLKAvlkDSYlRRWxfa3xWlZ4-OepQWUgtDVcymr8rQx-2yBLvYQOW8oNGC5XK_KnaSqFsu0rrNJlhqCkDrnA-NhIpZfViU/s1600/keywords.jpg" title="Picking the correct keyword" width="640" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/what-is-your-correct-keywords-for.html" target="_blank">Keywords</a> </b>are really the cornerstone of any<b> SEO</b> program. Your <i>keywords</i> play a large part in </span><span style="font-family: Georgia, Times New Roman, serif;">determining where in search rankings you’ll land, and they also mean the difference between a </span><span style="font-family: Georgia, 'Times New Roman', serif;">user finding your page or not. Selecting the right keywords for your site means the difference </span><span style="font-family: Georgia, 'Times New Roman', serif;">between being a nobody on the Web and being the first site that users click when they perform </span><span style="font-family: Georgia, 'Times New Roman', serif;">a search. Therefore, when you’re picking <i>keywords,</i> you want to be sure that you’ve selected </span><span style="font-family: Georgia, 'Times New Roman', serif;">the right ones. How do you know what’s right and what’s not? You’ll be looking at <u>two types of </u></span><span style="font-family: Georgia, 'Times New Roman', serif;"><u>keywords: brand keywords and generic keywords.</u></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Brand keywords are keywords associated with your brand</b>. It seems pretty obvious that these </span><span style="font-family: Georgia, Times New Roman, serif;">keywords are important; however, many people don’t think they need to pay attention to these </span><span style="font-family: Georgia, 'Times New Roman', serif;">keywords because they’re already tied to the site. Not true. If you don’t use the keywords </span><span style="font-family: Georgia, 'Times New Roman', serif;">contained in your business name, business description, and specific category of business, you’re </span><span style="font-family: Georgia, 'Times New Roman', serif;">missing out. If you don’t own them, who will? And if someone else owns them, how will they </span><span style="font-family: Georgia, 'Times New Roman', serif;">use those keywords to direct traffic away from your site?</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Generic keywords are all the other keywords that are not directly associated with your company </b></span><span style="font-family: Georgia, 'Times New Roman', serif;"><b>brand.</b> For example, if your web site, Myntra.com, sells clothing, then keywords </span><span style="font-family: Georgia, 'Times New Roman', serif;">such as clothing, tank tops, cargo pants, and bathing suits might be generic keywords that you </span><span style="font-family: Georgia, 'Times New Roman', serif;">could use on your site.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Before going too much farther in this description of keywords and how to choose the right ones, </span><span style="font-family: Georgia, 'Times New Roman', serif;">you should know that keywords fall into two other categories:</span><br />
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<span style="color: #45818e;"><span style="font-family: Georgia, 'Times New Roman', serif;">keywords you pay a fee to use </span><span style="font-family: Georgia, 'Times New Roman', serif;">(called pay-per-click), and naturally occurring keywords that just seem to work for you without </span><span style="font-family: Georgia, 'Times New Roman', serif;">the need to pay someone to ensure they appear in search results (called<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/11/keywords-and-your-web-site.html" target="_blank"> organic keywords</a>). </span></span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;">When you think about purchasing keywords, these fall into the pay-per-click category. When </span><span style="font-family: Georgia, 'Times New Roman', serif;">you stumble upon a keyword that works, that falls into the organic category. As you begin </span><span style="font-family: Georgia, 'Times New Roman', serif;">considering the keywords that you’ll use on your site, the best place to start brainstorming is </span><span style="font-family: Georgia, 'Times New Roman', serif;">with keywords that apply to your business. Every business has its own set of buzzwords that </span><span style="font-family: Georgia, 'Times New Roman', serif;">people think of when they think about that business or the products or services related to the </span><span style="font-family: Georgia, 'Times New Roman', serif;">business. Start your brainstorming session with words and phrases that are broad in scope, even if they may not bring great search results. Then narrow your selections to more specific words </span><span style="font-family: Georgia, 'Times New Roman', serif;">and phrases, which will bring highly targeted traffic.</span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;">Table 5-1 shows how broad keywords </span><span style="font-family: Georgia, 'Times New Roman', serif;">compare to specific key phrases</span></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="keywords" border="1" height="200px" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjesxI_nw21ooi3MOnbN5kMZowT-fqV5PLah9pygycLFL3ru149Hm1QeZPuRWrjHGsUHz1IAJ4_sEUMrrti-0itQi-5xio8-GPdEMiEftJqd3unX1EqHUCoPcd8mpC1TLoZW0YEij21AEI/s1600/table5.1.png" title="Keyword difference" width="650px" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Recall the information on <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html" target="_blank">Long Tail search</a>. The keywords that appear in the left </span><span style="font-family: Georgia, 'Times New Roman', serif;">column of Table 5-1 are those at the broad head of search. These are some of the most competitive </span><span style="font-family: Georgia, 'Times New Roman', serif;">keywords available, and they typically require a paid keyword campaign to even come close </span><span style="font-family: Georgia, 'Times New Roman', serif;">to the top ranking. But that doesn’t mean you should discard them from your keyword options. </span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;">The amount of potential traffic that can be generated by these <b>broad keywords</b> is huge if you </span><span style="font-family: Georgia, 'Times New Roman', serif;">can rank high enough. Just keep in mind that it will probably take a lot of time and a large budget </span><span style="font-family: Georgia, 'Times New Roman', serif;">to land on the first page of results, not to mention in the number one spot. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Conversely, the keywords in the right column are <b>Long Tail keywords</b>. They’re more specific </span><span style="font-family: Georgia, 'Times New Roman', serif;">and will probably draw smaller amounts of traffic to your site. The traffic that Long Tail keywords </span><span style="font-family: Georgia, 'Times New Roman', serif;">draw, however, tends to be qualified <i>traffic</i>, meaning those visitors are more likely to reach </span><span style="font-family: Georgia, 'Times New Roman', serif;">a conversion goal you’ve established for your web site.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">For example, people searching for ‘‘Tees’’ already know what they’re looking </span><span style="font-family: Georgia, 'Times New Roman', serif;">for. If your web site features those knives and information about them, and it’s properly loaded </span><span style="font-family: Georgia, 'Times New Roman', serif;">with the right keywords, then you’re more likely to land in the top search results; and when </span><span style="font-family: Georgia, 'Times New Roman', serif;">those searchers see you in the top results and click through to your site, they’re more likely to </span><span style="font-family: Georgia, 'Times New Roman', serif;">make a purchase, sign up for a newsletter or mailing list, or help you reach whatever other goal </span><span style="font-family: Georgia, 'Times New Roman', serif;">you might have for that page.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Another advantage to <i>Long Tail keywords</i> is that it’s easier to achieve <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/understanding-organic-seo.html" target="_blank">organic SEO</a></b> with them. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Specific key phrases tend to be in lower demand than broader, more popular terms, so a little </span><span style="font-family: Georgia, 'Times New Roman', serif;">work and attention to detail should help you rank well for these terms. Ultimately, it may result </span><span style="font-family: Georgia, 'Times New Roman', serif;">in less traffic than a broader term, but the traffic it does drive to your site should be much better </span><span style="font-family: Georgia, 'Times New Roman', serif;">targeted, which may work out better for you in the long run.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">In short, as you consider the keywords that you want to use in optimizing your web site, think </span><span style="font-family: Georgia, 'Times New Roman', serif;">in terms of both broad words and deep phrases. They have different requirements and payoffs, </span><span style="font-family: Georgia, 'Times New Roman', serif;">but both will prove useful in your <b>SEO efforts</b>. </span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b>Image source:</b> Google</span><br />
<span style="font-family: Georgia, 'Times New Roman', serif;">Thanks for Reading</span></div>
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What is your Correct Keywords for the website

PICKING THE CORRECT KEYWORD Keywords are really the cornerstone of any SEO program. Your keywords play a large part in determ...

Validating Your HTML

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<b><span style="color: #76a5af; font-family: Georgia, Times New Roman, serif; font-size: x-large;">Validating Your HTML</span></b></h2>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/validating-your-html.html" target="_blank"><img alt="Search engine optimization" border="0" height="435" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTfgfuYtKFfQTCGW4FbP-OPZY5-JYjdA_YfXA_xD3TFgMKowXvHwKL0he8tIncMJnKDfzd3hbXy9NN3MjKLqGtoJ3gOS03XScFZFW1cHj250Sl5ommGMD5kGk7PZiESNxEimdoXPKQ-7w/s1600/html.gif" title="Validating HTML" width="640" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b><a href="http://en.wikipedia.org/wiki/HTML" target="_blank">HTML</a></b> code is a pretty straightforward <b>programming language</b>. However, like any language, a document written in HTML can contain a lot of meaningless garbage that doesn’t seem to interfere with the message but leaves the document less than pristine. In fact, if your web site designer leaves a snippet of trash in your HTML code because it didn’t overtly affect the site and the designer didn’t want to take time cleaning it up, it could spell disaster for your SEO. With HTML there’s a lot behind the scenes that site visitors don’t see. There are the tags and elements that must be there for users, of course, and then there are the tags and elements that aren’t ever visible, so whether they are there or not doesn’t seem to matter — but of course </span><span style="font-family: Georgia, 'Times New Roman', serif;">it does.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">When you recognize that a <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search engine crawler</a></b> looks at text, and that HTML is a type of text, then your HTML begins to take on new meaning. If your site contains something that shouldn’t be there, visitors may not see it but <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search crawlers</a></b> will, and it could affect the quality score of your site. Because HTML can be manipulated on the back end, a set of guidelines and best practices has been developed by the World Wide Web Consortium (W3C). These guidelines and best practices were created to help web designers use HTML in the most efficient and effective manner. Unfortunately, the designers don’t always pay attention, and sometimes the HTML of a site can be littered with unneeded elements that affect your search engine rankings. The best thing to do is validate your HTML, or check to ensure that it complies with W3C standards.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">You could do that manually, by going through every single line of code in your web site, but that would take a very long time when you consider that some web sites contain millions of</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">lines of code. Instead, you can use a tool such as the free HTML Validator <u>(http://validator.w3.org/)</u> </span><span style="font-family: Georgia, 'Times New Roman', serif;">that the W3C makes available to examine (or validate) your HTML to ensure that it adheres to the W3C guidelines. To use this tool, just enter the URL of your web site, and the validator will run a diagnostic on the site and return the results to you. You can then use that information to ensure that your site is free of the clutter that turns crawlers off. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Building the right site to help maximize your <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/understanding-concept-of-search-engine.html" target="_blank">SEO</a></b> efforts is a difficult task; and when you’re finished, the work doesn’t end. As mentioned earlier, SEO is an ongoing strategy, not a technology that you can implement and forget. You need to spend time reviewing your practices, examining results, and making adjustments where necessary. If this ongoing maintenance is ignored, then your <i>SEO</i> efforts up to this point will quickly become time that would have been better spent standing on the street with a sign around your neck advertising your web site. That might be more effective than outdated <i>SEO</i>.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Maintenance of your SEO strategies is also essential to helping you find problems that might be completely unrelated to SEO. For example, SEO strategies can help you locate content thieves. One such strategy is tagging your web site. Some people (including black-hat SEOs) take snippets of content from your site to use on their own. If you tag your content cleverly, you can use some very distinctive tags, which will help you quickly locate content that has been stolen. Another way in which SEO helps you to locate stolen content is through tracking. </span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Presumably, if you’re executing <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/10/seo-strategies-that-should-be-made.html" target="_blank">SEO strategies</a></b>, then you’re also monitoring your site metrics with a program such as <u>Google Analytics</u>. Watching the metrics used by one of those analytics programs can help you locate content thieves. For example, if you look at your incoming links on one of these programs, you might find that people are coming to your site from a completely unexpected location. If that’s the case, you can follow the link back to that site to find out why. A site using stolen content is easy to find using this method. </span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Many services are available that will help you track your web site content. Tagging works well for finding content thieves, and you can also use domain cloaking to thwart automatic content scrapers. Recall that this is a process by which your web site appears to be located somewhere other than where it actually is. This is accomplished using an HTML frameset that redirects traffic from one URL to another. For example, if your web site address is www.you.somewhere.com, you can use domain cloaking to have your site appear to be www.yourbusiness.com. As you learned earlier, a problem with using domain cloaking is that it can confuse a<b> search engine crawler</b>, because the same content appears to be on two pages, although it’s only one page that redirects. Another problem is that some search engine crawlers can’t read the frameset that’s used to redirect the user, which means your site may end up not being ranked at all. Domain cloaking is a tactic that should be used only in special cases — namely, where content </span><span style="font-family: Georgia, 'Times New Roman', serif;">is truly unique and could possibly affect your <b>SEO </b>rankings (or that of someone who might</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">steal it) in a dramatic way. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif; font-size: large;">Dealing with updates and site changes</span></h3>
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<span style="font-family: Georgia, Times New Roman, serif;">One last problem you may encounter after you’ve initially set up your <b>SEO strategies</b> is the updates and changes that your site will undergo. Web site owners often think that once the SEO is in place, it’s always in place and they don’t have to think about it again. That attitude can lead to a very unpleasant surprise.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">When your site changes, especially when there are content updates or changes to the site structure, links can be broken, tags may be changed, and any number of other small details may be overlooked. When this happens, the result can be a reduced ranking for your site. <b>Site crawlers</b> look at everything, from your tags to your links, and based on what they see, your ranking could fluctuate from day to day. If what the crawler sees indicates that your site has changed in a negative way, the <b>site’s ranking</b> will be negatively affected.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">As you know, many factors affect the way your site is ranked in a <i>search engine</i>. You’ve seen an overview of a lot of them on this blog, and you’ll see them all again in more depth. Realize that SEO is not a simple undertaking. It is a complex, time-consuming strategy for improving your business. Without attention to all of the details, you could be wasting your time. Plan to invest the time needed to ensure that your <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/beginning-pure-search-engine.html" target="_blank">search engine optimization</a></b> efforts aren’t wasted.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Image Source</b>: Google</span><br />
<span style="font-family: Georgia, Times New Roman, serif;">Thanks for Reading</span><br />
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