Online Seo For Beginners: keyword optimization

Never Do Keyword Stuffing on your website

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<span style="color: #45818e; font-size: x-large;"><b>Avoid Keyword Stuffing</b></span></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/never-do-keyword-stuffing.html" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img alt="search engine optimization" border="0" height="438" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8p0yGHtrYCOWl7n2w37w85I0SgM5P2Uvse7L4gCR_59GCcTlAiRfiYZKGM3vmi6aLK4t5x2Q9-sHMSwmWj84kSkMrRMDCYHZ_1F1GKcV0049LpniwKK_s6rBGAKupXT6lkG3PUeMjeMA/s1600/keyword-stuffing.jpg" title="Keyword stuffing" width="640" /></a></div>
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<span style="text-align: justify;">Recall from earlier post that <b>keyword stuffing</b> is the practice of loading your web pages with <b>keywords</b> in an effort to<u> artificially improve your ranking in search engine results</u>. Depending on the page that you’re trying to stuff, this could mean using a <u>specific keyword or key phrase a dozen times or hundreds of times.</u></span></div>
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Temporarily, this might improve your page ranking; but if it does, the improvement won’t last, because when the <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/basics-of-serp-crawlers-and-page-rank.html" target="_blank">search engine crawler </a></b>examines your site, it will find the multiple keyword uses.</div>
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<i>Search engine crawlers</i> use an algorithm to determine whether the <span style="color: #45818e;"><a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/the-right-keyword-density.html" target="_blank">keyword density — the number</a></span></div>
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<span style="color: #45818e;"><a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/the-right-keyword-density.html" target="_blank">of times that a keyword or phrase is used on your site</a></span> — is reasonable. If it’s not, then the <i>crawler</i> will discover very quickly that your site can’t support the number of times you’ve used that <i>keyword or key phrase</i>. The result will be a lower quality score for your site, and the site will be either dropped deeper into search rankings or removed completely from search results (which is what happens in most cases).</div>
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There are no search engine guidelines that state, ‘‘It’s appropriate to use keywords on your web site X number of times,’’ because then everyone would use their <i>keywords</i> similarly and they would hold no value in <i><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/how-does-search-engine-retrieve-and.html" target="_blank">search rankings</a></i> at all. As it is, many web site owners try to skew<i> search rankings</i> with complicated (and not always ethical) <i>keyword</i> strategies. Therefore, it’s up to you to determine how many times you should include keywords in your tags, titles, text, links, headings, and content, and to hope that whatever you decide is the right solution.</div>
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<b>Keyword stuffing</b>, purposely or not, occurs in several ways on web pages. The first is when the content writer or web designer includes a block of text on the web page (usually at the bottom, but it can be anywhere) that is nothing more than a repetition of the chosen keyword, as shown here:</div>
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<span style="color: #45818e;"><b>AKC Breeding AKC Breeding AKC Breeding</b></span></div>
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<span style="color: #45818e;"><b>AKC Breeding AKC Breeding AKC Breeding</b></span></div>
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<span style="color: #45818e;"><b>AKC Breeding AKC Breeding AKC Breeding</b></span></div>
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<span style="color: #45818e;"><b>AKC Breeding AKC Breeding AKC Breeding</b></span></div>
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Sometimes this repetitive block of text is shown in the same font as the other text on the page, but it’s not at all unusual for a block of text like this to be the same color as the page background so that it is invisible to visitors, but perfectly readable by <i>search engine crawlers. </i><span style="color: #45818e;"><u><i>When it’s invisible to visitors, it’s called invisible keyword stuffing.</i></u></span></div>
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You also run the risk of accidentally falling victim to <i>keyword stuffing</i> on your page. This can happen when you place too many keywords into tags, text, and other elements of your web page. As a general rule, keep the <i>keyword density</i> of your page at 7 to 10 percent of the total words on your web page. For example, if your page has 300 words of text, then no more than 21 to 30 of those words should be <i>keywords</i>. In addition, those 21 to 30 words should be distributed between the text and the back-end meta tags.</div>
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As mentioned earlier, <u><i><span style="color: #45818e;">7 to 10 percent keyword density isn’t a rule, but a guideline that you should try to stay close to</span></i></u>. Some search engines will allow a little higher keyword density before flagging your site as a spam site, whereas others might allow less than 10 percent. It’s a game that you’ll have to play for a while in order to learn what works and what doesn’t. One way to ensure that you’re not overdoing it with your keywords is to use several different <i>keywords or phrases</i> that are unique to that page. These keywords should come from the keyword groups that you learned about at the beginning of this blog. If a <i>keyword</i> is not essential in helping site visitors understand a product, service, or concept, don’t use it simply as a tactic to increase your rankings. Don’t be tempted. The result of that temptation could be the exact opposite of what you’re trying to achieve.</div>
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<b>Keywords</b> are still one of the least expensive methods of advertising your web site. They are also a moving target, not a simple select-and-forget-it solution. You’ll have to put plenty of ongoing effort and experimentation into learning what works and what doesn’t with your PPC ads and keyword placement. If you keep your efforts consistent and regular, though, you’ll eventually find the right combination — one that not only provides the increased traffic and conversions you’re looking for, but also does it within the confines of your budget.</div>
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<b><span style="color: #76a5af; font-size: large;">More About Keyword Optimization</span></b></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2015/04/the-right-keyword-density.html" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOOEpLyNJAiadOgTaLv8XUeiZU1ccYCZQ_WcYIlbiQ7tf3ssmKahF1_89NIc0sT5sRcsgqkBYhAPfHZjM8M8pJZ_A2kQxbtmmLkDv1_yhLLBujKnZx9L3WG43ipo9wc_8BrPwJZ-nIzmE/s1600/Keyword-Optimization.jpg" width="320" /></a></div>
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There is much more to learn about keywords and pay-per-click programs. In later posts you’ll learn more about how to conduct <i>keyword research</i>, what pay-per-click programs are, and how to select the right keywords for your web site. Always keep in mind that keywords are just tools to help you improve your search rankings. </div>
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When designing your site, the site should be designed to inform, enlighten, or persuade your site visitor to reach a goal conversion. That’s what <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/08/understanding-concept-of-search-engine.html" target="_blank">SEO</a></b> is truly all about. Keywords may be a major component of your <i>SEO strategies</i>, but the ultimate goal of <b>SEO</b> is bringing in more visitors who reach more goal conversions. Without those conversions, all the site visitors in the world won’t mean anything more than that people dropped by.</div>
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<b>View Complete Blog here: </b><a href="http://onlineseoclassroomforbeginners.blogspot.com/" target="_blank"><span style="text-align: left;"><b>onlineseoclassroomforbeginners</b></span><b> </b></a></div>
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<b>Image Source:</b> Google</div>
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Thanks for reading</div>
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Never Do Keyword Stuffing on your website

Avoid Keyword Stuffing Recall from earlier post that keyword stuffing is the practice of loading your web pages with keywords i...

Understanding Organic SEO

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<span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: x-large;">ORGANIC SEO</span></h2>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/understanding-organic-seo.html"><img alt="search engine optimization" border="0" height="454" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEQglU8lzvpEHbqOj1HFOmTyMV4RgfcAeVSx-OpV_553zEwR2770qWQBE35-WkKEBAj-xPGLYgJcEvf5UZuHyFRLUANw21_qgXQoOYYWFsFyEG_x5euNZfmRlBW_f-p1JxzPGDJc2iyi4/s1600/defining-organic-seo.jpg" title="organic seo" width="640" /></a></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">All this talk about planning for <b>SEO</b> is great, but what about <i>organic SEO</i>. You don’t have to put </span><span style="font-family: Georgia, 'Times New Roman', serif;">any efforts into that, do you? Don’t go foolin’ yourself. </span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Organic search </b>engine optimization or <b>SEO</b> is the process of improving the traffic towards your website by making it more prominent in search engine results using specific<b> targeted keywords.</b></span></blockquote>
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<span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif;"><b>Organic SEO</b> is just as much work as </span><span style="font-family: Georgia, 'Times New Roman', serif;">any other type of SEO. It’s just a slightly different method of creating a site optimized for search </span><span style="font-family: Georgia, 'Times New Roman', serif;">ranking, without having to implement any new technologies or spend a lot of time submitting </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site to different <i><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/09/classifications-of-search-engines.html">primary and secondary search engines</a></i>. In fact, the distinction here is a </span><span style="font-family: Georgia, 'Times New Roman', serif;">very general one. Only SEO purists consider real SEO as being strictly organic — meaning you </span><span style="font-family: Georgia, 'Times New Roman', serif;">use no fee-based services whatever. Most people are happy with just plain SEO, which usually </span><span style="font-family: Georgia, 'Times New Roman', serif;">means a combination of organic and fee-based, which is often referred to as <b>SEM</b>, or <b>search </b></span><span style="font-family: Georgia, 'Times New Roman', serif;"><b>engine marketing</b>. It’s best if you think of SEO as just SEO; then you don’t have to worry about </span><span style="font-family: Georgia, 'Times New Roman', serif;">distinctions that aren’t really important in optimizing your web site.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">The definitions of organic SEO vary a little, depending on whom you talk to. Some SEO experts </span><span style="font-family: Georgia, 'Times New Roman', serif;">think it’s all about optimizing the content of your web site to catch the attention of the <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">crawlers </a></span><span style="font-family: Georgia, 'Times New Roman', serif;"><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">and spiders</a> that index sites. Others think it’s the number of quality links you can generate on </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site. <b>Organic SEO</b> is actually a combination of those and other elements, such as site tagging, </span><span style="font-family: Georgia, 'Times New Roman', serif;">that will naturally place your web site in <i>search engine rankings</i>. How high in those rankings </span><span style="font-family: Georgia, 'Times New Roman', serif;">depends on how well you design your site.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Before you assume that organic SEO is just the solution you’ve been looking for, however, take </span><span style="font-family: Georgia, 'Times New Roman', serif;">a step back. Organic SEO is not an easy way to land in a search engine. Basically, if you put a </span><span style="font-family: Georgia, 'Times New Roman', serif;">web site online and spend a little time getting it ready for the world to see, you will have probably </span><span style="font-family: Georgia, 'Times New Roman', serif;">achieved some measure of organic SEO without really trying.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">That’s because your site will probably be listed in some search engine somewhere, without too </span><span style="font-family: Georgia, 'Times New Roman', serif;">much time and effort on your part. Elements that naturally occur on a web site — such as <u>the title of the site, the URL, included web links, and even some of the content</u> — will probably </span><span style="font-family: Georgia, 'Times New Roman', serif;">land you in a search engine (unless those elements are black-hat SEO efforts, in which case the </span><span style="font-family: Georgia, 'Times New Roman', serif;">engine could permanently exclude you). The question is where in the results will you land?</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Without attention from you, that might be on page 10,000 of the rankings — not high enough</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">to gain any attention at all. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Organic SEO maximizes those naturally occurring elements, building upon each element to create </span><span style="font-family: Georgia, 'Times New Roman', serif;">a site that will naturally fall near the top of the search engine results pages (SERPs). One of </span><span style="font-family: Georgia, 'Times New Roman', serif;">the most attractive features of organic SEO is that the methods used to achieve high <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">SERPs</a> rankings </span><span style="font-family: Georgia, 'Times New Roman', serif;">are free — other than the time it takes to implement these ideas.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">However, there is a trade-off. Achieving organic SEO can take anywhere from three to six</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">months. For web site owners impatient to see results from their SEO efforts, this can seem like </span><span style="font-family: Georgia, 'Times New Roman', serif;">an eternity; but it’s worth the extra time if the budget is an issues.</span></span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b>Watch this interesting video on organic SEO it will clear your doubts.</b></span></div>
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<span style="color: #e69138; font-family: Georgia, Times New Roman, serif;"><b>ACHIEVING ORGANIC SEO</b></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjCoZCc6kzadYXZGZZevbag5m1HjrgMXZWOFmLFuI7hz86u5ZlkViZT-EJo8VVj0p7ZIkjjk1DAJTCA-cRbqiVZItdpjfV3AAkkfnrS4Ap5gVxt5iMh_vHhEmrrXf7Uc31HQOUcaVjE3U/s1600/download.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="search engine optimization" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjCoZCc6kzadYXZGZZevbag5m1HjrgMXZWOFmLFuI7hz86u5ZlkViZT-EJo8VVj0p7ZIkjjk1DAJTCA-cRbqiVZItdpjfV3AAkkfnrS4Ap5gVxt5iMh_vHhEmrrXf7Uc31HQOUcaVjE3U/s1600/download.jpg" title="organic seo" /></a></div>
<span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">Not only can achieving organic <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/beginning-pure-search-engine.html">SEO</a> take time, it also requires targeting the right elements of </span><span style="font-family: Georgia, Times New Roman, serif; text-align: justify;">your web site. You can spend a lot of time tweaking aspects of your site only to find that it still </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">ranks below the third page of search results. If your attention is focused on the right elements, </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">however, you’ll find that <i>organic SEO</i> can be a fairly effective method of achieving a higher </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">search engine ranking.</span></span><br />
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Make no mistake, however: <b>Organic SEO</b> alone is not as effective as organic SEO combined </span><span style="font-family: Georgia, Times New Roman, serif;">with some form of pay-per-click or keyword advertising program. Though organic SEO is good, </span><span style="font-family: Georgia, 'Times New Roman', serif;">adding the extra, more costly programs can be what you need to push your site right to the top </span><span style="font-family: Georgia, 'Times New Roman', serif;">of the <b>SERPs.</b></span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">A good first step in search engine optimization is to ensure that the organic elements of your site </span><span style="font-family: Georgia, 'Times New Roman', serif;">are as optimized as possible, and then focus on search engine marketing elements such as <b>keyword</b> </span><span style="font-family: Georgia, 'Times New Roman', serif;">advertising. </span></span></div>
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<span style="color: #e69138; font-family: Georgia, Times New Roman, serif;"><b>CONTENT OF THE WEBSITE</b></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhITTARuALTKQmg1UjvyNWLiDMz8bqtiZrqPh5UgOpmHWcd0hiDP_5el4f69F_r3t47TzvPcpta1pfV0jX4Qf86dPcivs04dfJ7nuukoGndP_2_NlplxSYet0wosVVUHlIKV3O7ndQlvHw/s1600/content.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="search engine optimization" border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhITTARuALTKQmg1UjvyNWLiDMz8bqtiZrqPh5UgOpmHWcd0hiDP_5el4f69F_r3t47TzvPcpta1pfV0jX4Qf86dPcivs04dfJ7nuukoGndP_2_NlplxSYet0wosVVUHlIKV3O7ndQlvHw/s1600/content.jpg" title="content optimization" width="320" /></a></div>
<span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;"><b>Web site content</b> is one of the most highly debated elements in <i>search engine optimization</i>, </span><span style="font-family: Georgia, Times New Roman, serif; text-align: justify;">mostly because many rather unethical SEO users have turned to black-hat SEO techniques such </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">as keyword stuffing in an attempt to artificially improve search engine ranking. Despite these </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">dishonest approaches to search engine optimization, web site content is still an important part of </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">any web site optimization strategy.</span></span><br />
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">The content on your site is the main draw for visitors. Whether your site sells products or simply </span><span style="font-family: Georgia, 'Times New Roman', serif;">provides information about services, what brings visitors to your site are the words on the page. Product descriptions, articles, blog entries, and even advertisements are all scanned by <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">spiders </a></span><span style="font-family: Georgia, 'Times New Roman', serif;"><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">and crawlers</a> as they work to index the Web.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">One strategy of these crawlers and spiders is to examine just how the content of your page</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">works with all of the other elements (such as links and meta tags) that are examined. To rank </span><span style="font-family: Georgia, 'Times New Roman', serif;">high in a selection of search results, your content must be relevant to those other elements.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Some search engines will delist your page or lower your <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html">page rank</a></b> if the content of your site is </span><span style="font-family: Georgia, 'Times New Roman', serif;">not unique. Especially since the advent of blogs, search engines now examine how frequently the </span><span style="font-family: Georgia, 'Times New Roman', serif;">page content is updated, and look for content that appears only on your web site. This doesn’t </span><span style="font-family: Georgia, 'Times New Roman', serif;">mean you can’t have static content on your page. For e-commerce sites, the product descriptions </span><span style="font-family: Georgia, 'Times New Roman', serif;">may rarely change.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Including other elements on the page, however, such as reviews or product updates, will</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">satisfy a crawler’s requirement that content changes regularly. <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/understanding-organic-seo.html">Content</a> is an important part</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">of your site and the ranking of your site in search engine results. To achieve <b>organic SEO</b>,</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">take the time to develop a content plan that not only outlines what should be included on</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">each page of your site, but also how often that content will be updated, and who will do the</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">updates.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">One other element you might want to consider when looking at your page content as part of</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">SEO is the <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html">keywords</a></b> that you plan to use. Ideally, your chosen words should appear on the</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">page several times, but as mentioned previously, this is a balancing act that might take some</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">time to accomplish.</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">As part of your site content, <b>keywords</b> require special attention. In fact, selecting the right keywords </span><span style="font-family: Georgia, 'Times New Roman', serif;">is a bit of an art form that takes some time to master. For example, if your web site were </span><span style="font-family: Georgia, 'Times New Roman', serif;">dedicated to selling products for show cars, you might assume that ‘‘show cars’’ would be a </span><span style="font-family: Georgia, 'Times New Roman', serif;">perfect keyword, but selecting the <i>right keywords</i> requires a thorough understanding of your </span><span style="font-family: Georgia, 'Times New Roman', serif;">audience and what they might be looking for when they visit your web site. In the case of show cars</span><span style="font-family: Georgia, Times New Roman, serif;">, people looking for products for show cars might search for ‘‘accessories,’’ ‘‘brand names</span><span style="font-family: Georgia, 'Times New Roman', serif;">,’’ or just ‘‘car manufacturer.’’ It could even be something entirely different, such as the </span><span style="font-family: Georgia, 'Times New Roman', serif;">name of a product that was featured at the most recent car show.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Learning which <b>keywords</b> will be most effective for your site requires that you study your audience, </span><span style="font-family: Georgia, 'Times New Roman', serif;">but it also requires some trial and error. Try using different keywords each quarter to learn </span><span style="font-family: Georgia, 'Times New Roman', serif;">which ones work best.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">It’s also advised that you use a tracking program such as <b>Google Analytics</b> to monitor your web </span><span style="font-family: Georgia, 'Times New Roman', serif;">site traffic and track the keywords that most often lead users to your site.</span></span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b>Thanks For Reading</b></span></div>
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Understanding Organic SEO

ORGANIC SEO All this talk about planning for SEO is great, but what about organic SEO . You don’t have to put any efforts i...