ORGANIC SEO
All this talk about planning for SEO is great, but what about organic SEO. You don’t have to put any efforts into that, do you? Don’t go foolin’ yourself.
Organic SEO is just as much work as any other type of SEO. It’s just a slightly different method of creating a site optimized for search ranking, without having to implement any new technologies or spend a lot of time submitting your site to different primary and secondary search engines. In fact, the distinction here is a very general one. Only SEO purists consider real SEO as being strictly organic — meaning you use no fee-based services whatever. Most people are happy with just plain SEO, which usually means a combination of organic and fee-based, which is often referred to as SEM, or search engine marketing. It’s best if you think of SEO as just SEO; then you don’t have to worry about distinctions that aren’t really important in optimizing your web site.
The definitions of organic SEO vary a little, depending on whom you talk to. Some SEO experts think it’s all about optimizing the content of your web site to catch the attention of the crawlers and spiders that index sites. Others think it’s the number of quality links you can generate on your site. Organic SEO is actually a combination of those and other elements, such as site tagging, that will naturally place your web site in search engine rankings. How high in those rankings depends on how well you design your site.
Before you assume that organic SEO is just the solution you’ve been looking for, however, take a step back. Organic SEO is not an easy way to land in a search engine. Basically, if you put a web site online and spend a little time getting it ready for the world to see, you will have probably achieved some measure of organic SEO without really trying.
That’s because your site will probably be listed in some search engine somewhere, without too much time and effort on your part. Elements that naturally occur on a web site — such as the title of the site, the URL, included web links, and even some of the content — will probably land you in a search engine (unless those elements are black-hat SEO efforts, in which case the engine could permanently exclude you). The question is where in the results will you land?
Without attention from you, that might be on page 10,000 of the rankings — not high enough
to gain any attention at all. Organic SEO maximizes those naturally occurring elements, building upon each element to create a site that will naturally fall near the top of the search engine results pages (SERPs). One of the most attractive features of organic SEO is that the methods used to achieve high SERPs rankings are free — other than the time it takes to implement these ideas.
However, there is a trade-off. Achieving organic SEO can take anywhere from three to six
months. For web site owners impatient to see results from their SEO efforts, this can seem like an eternity; but it’s worth the extra time if the budget is an issues.
Watch this interesting video on organic SEO it will clear your doubts.
ACHIEVING ORGANIC SEO
Make no mistake, however: Organic SEO alone is not as effective as organic SEO combined with some form of pay-per-click or keyword advertising program. Though organic SEO is good, adding the extra, more costly programs can be what you need to push your site right to the top of the SERPs.
A good first step in search engine optimization is to ensure that the organic elements of your site are as optimized as possible, and then focus on search engine marketing elements such as keyword advertising.
CONTENT OF THE WEBSITE
The content on your site is the main draw for visitors. Whether your site sells products or simply provides information about services, what brings visitors to your site are the words on the page. Product descriptions, articles, blog entries, and even advertisements are all scanned by spiders and crawlers as they work to index the Web.
One strategy of these crawlers and spiders is to examine just how the content of your page
works with all of the other elements (such as links and meta tags) that are examined. To rank high in a selection of search results, your content must be relevant to those other elements.
Some search engines will delist your page or lower your page rank if the content of your site is not unique. Especially since the advent of blogs, search engines now examine how frequently the page content is updated, and look for content that appears only on your web site. This doesn’t mean you can’t have static content on your page. For e-commerce sites, the product descriptions may rarely change.
Including other elements on the page, however, such as reviews or product updates, will
satisfy a crawler’s requirement that content changes regularly. Content is an important part
of your site and the ranking of your site in search engine results. To achieve organic SEO,
take the time to develop a content plan that not only outlines what should be included on
each page of your site, but also how often that content will be updated, and who will do the
updates.
One other element you might want to consider when looking at your page content as part of
SEO is the keywords that you plan to use. Ideally, your chosen words should appear on the
page several times, but as mentioned previously, this is a balancing act that might take some
time to accomplish.
As part of your site content, keywords require special attention. In fact, selecting the right keywords is a bit of an art form that takes some time to master. For example, if your web site were dedicated to selling products for show cars, you might assume that ‘‘show cars’’ would be a perfect keyword, but selecting the right keywords requires a thorough understanding of your audience and what they might be looking for when they visit your web site. In the case of show cars, people looking for products for show cars might search for ‘‘accessories,’’ ‘‘brand names,’’ or just ‘‘car manufacturer.’’ It could even be something entirely different, such as the name of a product that was featured at the most recent car show.
Learning which keywords will be most effective for your site requires that you study your audience, but it also requires some trial and error. Try using different keywords each quarter to learn which ones work best.
It’s also advised that you use a tracking program such as Google Analytics to monitor your web site traffic and track the keywords that most often lead users to your site.
Thanks For Reading
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