Understanding Organic SEO

<div dir="ltr" style="text-align: left;" trbidi="on"> <h2 style="text-align: center;"> <span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: x-large;">ORGANIC SEO</span></h2> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div class="separator" style="clear: both; text-align: center;"> <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/understanding-organic-seo.html"><img alt="search engine optimization" border="0" height="454" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEQglU8lzvpEHbqOj1HFOmTyMV4RgfcAeVSx-OpV_553zEwR2770qWQBE35-WkKEBAj-xPGLYgJcEvf5UZuHyFRLUANw21_qgXQoOYYWFsFyEG_x5euNZfmRlBW_f-p1JxzPGDJc2iyi4/s1600/defining-organic-seo.jpg" title="organic seo" width="640" /></a></div> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">All this talk about planning for <b>SEO</b> is great, but what about <i>organic SEO</i>. You don’t have to put </span><span style="font-family: Georgia, 'Times New Roman', serif;">any efforts into that, do you? Don’t go foolin’ yourself. </span></span></div> <ol style="background-color: white; border: 0px; line-height: 15.6000003814697px; margin: 0px; padding: 0px;"> <li class="mod" style="border: 0px; clear: none; line-height: 1.2; list-style: none; margin: 0px; padding: 20px 20px 0px;"><blockquote class="tr_bq" style="overflow: hidden; padding-bottom: 20px;"> <span style="font-family: Georgia, Times New Roman, serif;"><b>Organic search </b>engine optimization or <b>SEO</b> is the process of improving the traffic towards your website by making it more prominent in search engine results using specific<b> targeted keywords.</b></span></blockquote> </li> </ol> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif;"><b>Organic SEO</b> is just as much work as </span><span style="font-family: Georgia, 'Times New Roman', serif;">any other type of SEO. It’s just a slightly different method of creating a site optimized for search </span><span style="font-family: Georgia, 'Times New Roman', serif;">ranking, without having to implement any new technologies or spend a lot of time submitting </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site to different <i><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/09/classifications-of-search-engines.html">primary and secondary search engines</a></i>. In fact, the distinction here is a </span><span style="font-family: Georgia, 'Times New Roman', serif;">very general one. Only SEO purists consider real SEO as being strictly organic — meaning you </span><span style="font-family: Georgia, 'Times New Roman', serif;">use no fee-based services whatever. Most people are happy with just plain SEO, which usually </span><span style="font-family: Georgia, 'Times New Roman', serif;">means a combination of organic and fee-based, which is often referred to as <b>SEM</b>, or <b>search </b></span><span style="font-family: Georgia, 'Times New Roman', serif;"><b>engine marketing</b>. It’s best if you think of SEO as just SEO; then you don’t have to worry about </span><span style="font-family: Georgia, 'Times New Roman', serif;">distinctions that aren’t really important in optimizing your web site.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">The definitions of organic SEO vary a little, depending on whom you talk to. Some SEO experts </span><span style="font-family: Georgia, 'Times New Roman', serif;">think it’s all about optimizing the content of your web site to catch the attention of the <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">crawlers </a></span><span style="font-family: Georgia, 'Times New Roman', serif;"><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">and spiders</a> that index sites. Others think it’s the number of quality links you can generate on </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site. <b>Organic SEO</b> is actually a combination of those and other elements, such as site tagging, </span><span style="font-family: Georgia, 'Times New Roman', serif;">that will naturally place your web site in <i>search engine rankings</i>. How high in those rankings </span><span style="font-family: Georgia, 'Times New Roman', serif;">depends on how well you design your site.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Before you assume that organic SEO is just the solution you’ve been looking for, however, take </span><span style="font-family: Georgia, 'Times New Roman', serif;">a step back. Organic SEO is not an easy way to land in a search engine. Basically, if you put a </span><span style="font-family: Georgia, 'Times New Roman', serif;">web site online and spend a little time getting it ready for the world to see, you will have probably </span><span style="font-family: Georgia, 'Times New Roman', serif;">achieved some measure of organic SEO without really trying.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">That’s because your site will probably be listed in some search engine somewhere, without too </span><span style="font-family: Georgia, 'Times New Roman', serif;">much time and effort on your part. Elements that naturally occur on a web site — such as <u>the title of the site, the URL, included web links, and even some of the content</u> — will probably </span><span style="font-family: Georgia, 'Times New Roman', serif;">land you in a search engine (unless those elements are black-hat SEO efforts, in which case the </span><span style="font-family: Georgia, 'Times New Roman', serif;">engine could permanently exclude you). The question is where in the results will you land?</span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Without attention from you, that might be on page 10,000 of the rankings — not high enough</span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">to gain any attention at all. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Organic SEO maximizes those naturally occurring elements, building upon each element to create </span><span style="font-family: Georgia, 'Times New Roman', serif;">a site that will naturally fall near the top of the search engine results pages (SERPs). One of </span><span style="font-family: Georgia, 'Times New Roman', serif;">the most attractive features of organic SEO is that the methods used to achieve high <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">SERPs</a> rankings </span><span style="font-family: Georgia, 'Times New Roman', serif;">are free — other than the time it takes to implement these ideas.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">However, there is a trade-off. Achieving organic SEO can take anywhere from three to six</span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">months. For web site owners impatient to see results from their SEO efforts, this can seem like </span><span style="font-family: Georgia, 'Times New Roman', serif;">an eternity; but it’s worth the extra time if the budget is an issues.</span></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><b>Watch this interesting video on organic SEO it will clear your doubts.</b></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div class="separator" style="clear: both; text-align: center;"> <iframe allowfullscreen="allowfullscreen" frameborder="0" height="266" mozallowfullscreen="mozallowfullscreen" src="https://www.youtube.com/embed/JQ1_p-2vxMQ?feature=player_embedded" webkitallowfullscreen="webkitallowfullscreen" width="320"></iframe></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></div> <h3 style="text-align: center;"> <span style="color: #e69138; font-family: Georgia, Times New Roman, serif;"><b>ACHIEVING ORGANIC SEO</b></span></h3> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjCoZCc6kzadYXZGZZevbag5m1HjrgMXZWOFmLFuI7hz86u5ZlkViZT-EJo8VVj0p7ZIkjjk1DAJTCA-cRbqiVZItdpjfV3AAkkfnrS4Ap5gVxt5iMh_vHhEmrrXf7Uc31HQOUcaVjE3U/s1600/download.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="search engine optimization" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjCoZCc6kzadYXZGZZevbag5m1HjrgMXZWOFmLFuI7hz86u5ZlkViZT-EJo8VVj0p7ZIkjjk1DAJTCA-cRbqiVZItdpjfV3AAkkfnrS4Ap5gVxt5iMh_vHhEmrrXf7Uc31HQOUcaVjE3U/s1600/download.jpg" title="organic seo" /></a></div> <span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">Not only can achieving organic <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/beginning-pure-search-engine.html">SEO</a> take time, it also requires targeting the right elements of </span><span style="font-family: Georgia, Times New Roman, serif; text-align: justify;">your web site. You can spend a lot of time tweaking aspects of your site only to find that it still </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">ranks below the third page of search results. If your attention is focused on the right elements, </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">however, you’ll find that <i>organic SEO</i> can be a fairly effective method of achieving a higher </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">search engine ranking.</span></span><br /> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Make no mistake, however: <b>Organic SEO</b> alone is not as effective as organic SEO combined </span><span style="font-family: Georgia, Times New Roman, serif;">with some form of pay-per-click or keyword advertising program. Though organic SEO is good, </span><span style="font-family: Georgia, 'Times New Roman', serif;">adding the extra, more costly programs can be what you need to push your site right to the top </span><span style="font-family: Georgia, 'Times New Roman', serif;">of the <b>SERPs.</b></span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">A good first step in search engine optimization is to ensure that the organic elements of your site </span><span style="font-family: Georgia, 'Times New Roman', serif;">are as optimized as possible, and then focus on search engine marketing elements such as <b>keyword</b> </span><span style="font-family: Georgia, 'Times New Roman', serif;">advertising. </span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></span></div> <h3 style="text-align: center;"> <span style="color: #e69138; font-family: Georgia, Times New Roman, serif;"><b>CONTENT OF THE WEBSITE</b></span></h3> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhITTARuALTKQmg1UjvyNWLiDMz8bqtiZrqPh5UgOpmHWcd0hiDP_5el4f69F_r3t47TzvPcpta1pfV0jX4Qf86dPcivs04dfJ7nuukoGndP_2_NlplxSYet0wosVVUHlIKV3O7ndQlvHw/s1600/content.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="search engine optimization" border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhITTARuALTKQmg1UjvyNWLiDMz8bqtiZrqPh5UgOpmHWcd0hiDP_5el4f69F_r3t47TzvPcpta1pfV0jX4Qf86dPcivs04dfJ7nuukoGndP_2_NlplxSYet0wosVVUHlIKV3O7ndQlvHw/s1600/content.jpg" title="content optimization" width="320" /></a></div> <span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;"><b>Web site content</b> is one of the most highly debated elements in <i>search engine optimization</i>, </span><span style="font-family: Georgia, Times New Roman, serif; text-align: justify;">mostly because many rather unethical SEO users have turned to black-hat SEO techniques such </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">as keyword stuffing in an attempt to artificially improve search engine ranking. Despite these </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">dishonest approaches to search engine optimization, web site content is still an important part of </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">any web site optimization strategy.</span></span><br /> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">The content on your site is the main draw for visitors. Whether your site sells products or simply </span><span style="font-family: Georgia, 'Times New Roman', serif;">provides information about services, what brings visitors to your site are the words on the page. Product descriptions, articles, blog entries, and even advertisements are all scanned by <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">spiders </a></span><span style="font-family: Georgia, 'Times New Roman', serif;"><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">and crawlers</a> as they work to index the Web.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">One strategy of these crawlers and spiders is to examine just how the content of your page</span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">works with all of the other elements (such as links and meta tags) that are examined. To rank </span><span style="font-family: Georgia, 'Times New Roman', serif;">high in a selection of search results, your content must be relevant to those other elements.</span></span></div> <div style="text-align: justify;"> <br /></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Some search engines will delist your page or lower your <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html">page rank</a></b> if the content of your site is </span><span style="font-family: Georgia, 'Times New Roman', serif;">not unique. Especially since the advent of blogs, search engines now examine how frequently the </span><span style="font-family: Georgia, 'Times New Roman', serif;">page content is updated, and look for content that appears only on your web site. This doesn’t </span><span style="font-family: Georgia, 'Times New Roman', serif;">mean you can’t have static content on your page. For e-commerce sites, the product descriptions </span><span style="font-family: Georgia, 'Times New Roman', serif;">may rarely change.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Including other elements on the page, however, such as reviews or product updates, will</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">satisfy a crawler’s requirement that content changes regularly. <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/understanding-organic-seo.html">Content</a> is an important part</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">of your site and the ranking of your site in search engine results. To achieve <b>organic SEO</b>,</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">take the time to develop a content plan that not only outlines what should be included on</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">each page of your site, but also how often that content will be updated, and who will do the</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">updates.</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">One other element you might want to consider when looking at your page content as part of</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">SEO is the <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html">keywords</a></b> that you plan to use. Ideally, your chosen words should appear on the</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">page several times, but as mentioned previously, this is a balancing act that might take some</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;">time to accomplish.</span></div> <div style="text-align: justify;"> <span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">As part of your site content, <b>keywords</b> require special attention. In fact, selecting the right keywords </span><span style="font-family: Georgia, 'Times New Roman', serif;">is a bit of an art form that takes some time to master. For example, if your web site were </span><span style="font-family: Georgia, 'Times New Roman', serif;">dedicated to selling products for show cars, you might assume that ‘‘show cars’’ would be a </span><span style="font-family: Georgia, 'Times New Roman', serif;">perfect keyword, but selecting the <i>right keywords</i> requires a thorough understanding of your </span><span style="font-family: Georgia, 'Times New Roman', serif;">audience and what they might be looking for when they visit your web site. In the case of show cars</span><span style="font-family: Georgia, Times New Roman, serif;">, people looking for products for show cars might search for ‘‘accessories,’’ ‘‘brand names</span><span style="font-family: Georgia, 'Times New Roman', serif;">,’’ or just ‘‘car manufacturer.’’ It could even be something entirely different, such as the </span><span style="font-family: Georgia, 'Times New Roman', serif;">name of a product that was featured at the most recent car show.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Learning which <b>keywords</b> will be most effective for your site requires that you study your audience, </span><span style="font-family: Georgia, 'Times New Roman', serif;">but it also requires some trial and error. Try using different keywords each quarter to learn </span><span style="font-family: Georgia, 'Times New Roman', serif;">which ones work best.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">It’s also advised that you use a tracking program such as <b>Google Analytics</b> to monitor your web </span><span style="font-family: Georgia, 'Times New Roman', serif;">site traffic and track the keywords that most often lead users to your site.</span></span></div> <div style="text-align: justify;"> <span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></span></div> <div style="text-align: justify;"> <span style="font-family: Georgia, 'Times New Roman', serif;"><b>Thanks For Reading</b></span></div> </div>

Understanding Organic SEO

ORGANIC SEO All this talk about planning for SEO is great, but what about organic SEO . You don’t have to put  any efforts i...

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